7 Mistakes to look out for when you do Digital Marketing.

7 Mistakes to look out for when you do Digital Marketing.

 Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but only few actually excel at using social media marketing the right way. You often see in social media marketing guides that you should be authentic and create great content. But when you try to do that, it doesn’t always show great results. These businesses could be doing everything right—but they could be doing some things very wrong. Here are seven common social media mistakes that you need to avoid if you want your social media campaign to show great results:

1. Not defining your target audience- Not everyone on social media will fit your brand. Defining your target audience will let you concentrate your social media marketing efforts on people who are genuinely interested in your product. However hard you work, if you do not know your audience, you will record vague results. Studying your audience is a very crucial step to making your product or service a success.
2. Failing to engage in conversations- It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time. That is why you should take time to create content that people want to engage with — content that elicits conversations. If your updates get no reactions, perhaps it is time for you to think long and hard about the social media marketing approach that you have taken. And when you finally get your audience to react to your updates, be sure to engage back. A conversation is a two-way street. Respond to comments even when they are negative. And remember to keep it cool; be polite and friendly.
3. Not tracking analytics- Insights into what you have done in the past and the results you got out of it will help you plan for the future. Find a good analytics tool and assess your performance. By tracking your analytics, you will be better placed to create targeted marketing strategies that will improve the quality of your brand following. 
4. Treating all social media platforms the same- Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand. You must speak the same language as the users of the social networking site on which you intend to grow your brand. When you learn to see each social media platform as an entity on its own with its unique opportunities, you will start to discover brand new ways to leverage these opportunities to grow your business or increase its exposure.
5. Not curating user-generated content (UGC)- UGC can grow your Instagram account by 500% within six months. It helps brands to better understand their target audience and their communities better. It helps to build trust. It increases engagement and time spent on your site or social media platform. It keeps your stakeholders happy and makes them feel like they're an important part of the conversation. It also develops a personal connect with your brand and starts a healthy relationship you’re building with your audience.
6. Not boosting the right posts- Top-performing posts do even better when boosted. The engagement rate on your existing Facebook posts gives you a good indication of how successful the post is likely to be when boosted. Making sure your posts is reaching the correct target market will also give you better traction.
7. Working without a plan- Many people who take their first steps in the world of social media are just following a guide instead of putting together a master social media marketing strategy. Your first step should be understanding your possibilities when it comes to social media and your business go That should guide all of your actions.

Keeping these few points in mind regarding your digital plan will definitely make you more competent. It will keep you prepared for the possible contingencies and more proactive with the brand. It will also give the audience a good sense of your brand persona.