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Software used to manage advertising designed to blend in with the surrounding content. - Create ads that match a platform’s style and content, such as articles or reviews tagged as sponsored or promoted - Use in-feed ads on news and social networking sites targeting audience media consumption habits - Access native advertising networks and resources such as catalogs of formats and placements - Create consistent user experience, make ads less intrusive, and improve click-through rates
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With over 4,700 U.S. locations, there’s a Walmart store within 10 miles of 90% of America 1. Gain access to millions of Walmart store customers with our in-store advertising solutions. Connect to millions of customers across 170,000 digital screens in 4,500+ Walmart stores with eye-catching TV Wall ads that increase awareness and purchase decisions, and self-checkout kiosk ads that make a last-minute impression as customers are scanning their items for purchase 2. Source: 1 Walmart Corporate Site, February 2019. 2 Walmart First Party Data, 2020.
Extend your reach beyond Walmart to the sites, apps and social media where our customers spend their time. Walmart Connect’s Offsite Display advertising solutions retarget the Walmart customer segments that matter to you and re-engage them while they’re away from Walmart’s site and app. Retarget your ads to your ideal audience of Walmart customers using propensity, rules-based, contextual and keyword targeting, to drive omnichannel sales and bring in new customers. Currently, advertisers can launch a Walmart Offsite Display campaign through Walmart Connect’s full-service Managed Serve program. In time for the 2021 holiday season, Walmart Connect will launch a first-of-its-kind demand-side platform in partnership with the Trade Desk, giving advertisers the option to launch and manage their own Offsite Display campaigns powered by Walmart’s proprietary customer data. 1 Sources: 1 Walmart First Party Data
The Power of Adlink ▶︎ Every screen. One LA media partner. One LA media partner dedicated to your needs. More than 30 years in the market now reaching 3 million engaged LA viewers. Unrivaled aggregation and privacy-compliant audience addressability. Countless opportunities to reach targeted audiences on every screen. ▶︎ The largest streaming aggregator in Southern California. It’s all here. Reach LA audiences with exclusive linear and streaming access to SoCal’s favorite content and the highest-rated programs. • The LA Interconnect • Owned and operated networks SportsNet, SportsNet LA, and Spectrum News 1 • Across 88 networks and 450 streaming partners ▶︎ The OG is still the best. For over 30 years, Adlink has been a trusted media to serve the advertising community, with industry-leading innovation, multiscreen capabilities, and the ability to reach any audience in LA. All through one media partner.
Walmart Onsite Display seamlessly merges content and advertising on Walmart’s digital properties to help keep your brand top-of-mind with customers of the largest retailer in the U.S.1 Win measurable omnichannel sales and new-to-brand customers by serving your ads to your ideal audience of Walmart customers using propensity, rules-based, contextual and keyword targeting. Advertisers can also showcase their brand and products on Walmart with a customized Brand Page, with a variety of features such as carousels, videos and quizzes. Monitor your campaign in-flight on your Display Performance Dashboard. At the end of your campaign, Walmart’s proprietary omnichannel Closed-loop Measurement tracks its impact on sales on site, in-app and in-store. Later this year, Walmart will launch an automated Display self-serve platform, empowering advertisers to build, launch and manage their own Onsite Display campaigns. Source: 1 Walmart First Party Data, 2021; based on revenue.
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Walmart’s difference is our data. Our proprietary omnichannel Closed-loop Measurement tracks the impact of your Walmart campaigns on sales on our site and app and in our stores. No other retailer offers omnichannel measurement this complete, at scale. CAMPAIGN PERFORMANCE DASHBOARDS: Access your Sponsored Products Performance Dashboard or Display Performance Dashboard on demand to view impressions, click-through rate, ROAS and more while your campaign is in-flight. Use the reporting to optimize your campaign for the best performance. END-OF-CAMPAIGN REPORTING: At the conclusion of your campaign, Walmart’s proprietary Closed-loop Measurement offers a complete picture of its effect on sales across Walmart’s stores and digital properties.
90% of U.S. households shop at Walmart annually1; our stores and digital properties bring in 150 million visitors a week.2 Walmart Connect offers two Search advertising solutions to help get your products in front of millions of customers actively searching and browsing the Walmart site and app. SPONSORED PRODUCTS ads serve in prominent, high-traffic spots to Walmart customers actively searching for products like yours. A click advances the customer to the product page to purchase. Sponsored Products is cost-effective because you only pay when a customer clicks your ad. Monitor your campaign in-flight, and optimize it for the best possible results, on your Sponsored Products Performance Dashboard. SEARCH BRAND AMPLIFIER is a premium Search ad that showcases your brand logo, a custom headline and up to three of your products at the top of search results. Source: 1 Walmart Corporate Site, April 2019. 2 Walmart First Party Data, 2020
Drive highly personalized engagements with your ideal customers, powered by Microsoft AI. Massive reach you can trust Reach a large audience through brand-safe environments or placements on premium sites including MSN, Outlook.com, Microsoft Edge and other partners, with more to come. Boost performance, powered by artificial intelligence The Microsoft Audience Network is powered by AI and machine learning to help deliver a terrific return on your investment. Experiences that perform Microsoft Audience Ads naturally blend into the core user experience and regularly outperform traditional display advertising. UK - https://about.ads.microsoft.com/en-gb/solutions/microsoft-audience-network CA - https://about.ads.microsoft.com/en-ca/solutions/microsoft-audience-network AU - https://about.ads.microsoft.com/en-au/solutions/microsoft-audience-network #MicrosoftAudienceNetwork #PerformanceMarketing #MSFTAds #MicrosoftAdvertising
GoWit’s Omnichannel Retail Media platform provides an all-in-one solution for retailers, marketplaces, and groceries to effectively monetize ads and engage with customers across all channels. With a wide range of on-site and off-site ad formats, as well as advanced first-party data activation capabilities, GoWit RMA enables seamless integration and growth for your Retail Media business.