Strategic Business Leader | Expert in Digital Marketing & Technology Integration | Champion of Data-Driven Results & Process Efficiency | Chief Strategy Officer @ OCT Performance Digital Marketing
Is State-Specific Focus the Key to Unshakeable Brand Loyalty in New Home Construction? GL Homes RiverCreek community isn’t just topping sales charts; it’s redefining the impact of brand loyalty with a laser focus on Florida. In an interview with BUILDER Magazine, GL Homes President Misha Ezratti stated, "Many of our home buyers are repeat customers who have purchased two or three homes in one of our communities." In a time when "brand" value in new home construction is up for debate, could a deep, state-specific strategy with a heavy(er) focus on customer loyalty be the overlooked secret in real estate marketing? What are your thoughts? #BrandLoyalty #MarketingStrategy #RealEstateMarketing https://lnkd.in/g95rvuXM