Zynga’s Post

Gaming goes beyond mere entertainment; it demands engagement and strategic thinking. This presents a golden opportunity for advertisers. In the realm of mobile games, marketers enjoy a significant edge. Unlike platforms like CTV, social media, and display, mobile gaming provides a less saturated advertising environment. The consistency of video content across various platforms makes mobile games a secure space for branding. With the ability to select genres and target specific audiences, mobile game ads are swiftly gaining popularity. #mobilegaming #digital #venatus https://lnkd.in/gNvwSjxm

Discover how the latest attention-tracking tech is changing the game in mobile advertising. Our latest blog by Head of Measurement and Insights, Jordan Shlachter,  highlights groundbreaking research conducted in partnership with dentsu and reveals the ad formats that are capturing—and keeping—players’ attention.   Learn how Rewarded Video is unlocking the potential of mobile gaming to captivate and maintain audience attention, offering a crucial advantage for your advertising strategies.   Read now: https://lnkd.in/emegsSfB

Looking to unlock the potential of in-game advertising? Our blog post explores how gaming platforms are leveraging first-party data to create targeted and engaging ad experiences. Discover why in-game advertising is the golden ticket in a cookieless future! Read more: https://lnkd.in/eeGarUbd

In-game ad revenues are on the rise, yet many advertisers underestimate the potential of scaling audiences. Surprisingly, 93% of media buyers aim to leverage in-game advertising by 2025, a platform integrating ads and products into gaming. While awareness of this opportunity is high, there's a gap in understanding how to fully capitalize on it. Stay ahead of the curve and explore this growing trend. Contact Venatus now. https://lnkd.in/g5qRGNv4

In the ever-evolving world of marketing, can we afford to ignore the $108 billion mobile gaming industry? After devouring this insightful article on in-game advertising (https://lnkd.in/gFjGuMqv), I thought it crucial to share some key takeaways. 🎮💡 Data suggests that the usual suspects of online advertising - banner and video ads - are falling out of favour among gamers. This signals more than just changing tastes; it's a wake-up call for us to readjust our thinking. Could it also signal a new era in advertising unfolding? 🕹️ What’s gaining popularity are rewarded video ads and playable ads. Think of running out of lives in Candy Crush, and earning an extra life by watching an ad. These type of ads offer value, engage users and increase their gaming experience. Who knew giving away 'free' lives could actually pay off? Instead of seeing gamers as passive receivers, these ad formats regard them as active participants. They offer a taste of the game or rewards that enrich the gaming experience in return for a few seconds of the gamer's attention. I see these as win-win solutions for both marketers and gamers. 🥇👾 Busy moving pixels while making profits, it's a bright world for marketers daring enough, innovative enough to enter. Fellow marketers, isn't it high time we dabbled in-game? Look forward to hearing from you - whether you're a pro in-game marketer or you are planning to dip your toes in for the first time! #InGameAdvertising #MobileGaming #MarketingTrends #RewardedAds - Casey Jones

If you want to understand more about the present and future of gaming, don't miss out the fantastic three articles from AdNews Australia. The experts in gaming (including our very own Gary Fung) share their thoughts about how gaming can help to boost your comms strategy. It's a long read but really worth it. #gaming #digitaladvertising #digitalcreative #totallyawesome #contextualadvertising

"New opportunities for advertisers are emerging thanks to the integration of programmatic solutions into gaming environments..." By 2030, gaming-related advertising will be worth $17.6 billion globally and brands are searching for meaningful ways to connect with their audiences. Programmatic in-game ads are becoming more sophisticated with 'blended in-game' and 'intrinsic in-game' advertising, ultimately changing the way that gamers interact with these ads. To hear more about untapped opportunities opening up for brands in the programmatic and gaming space, check out the full panel discussion 'Emerging Media Markets' below. ⬇️ #programmaticadvertising #ingameadvertising #ingame #programmatic #gaming #instrinsicingame https://lnkd.in/guDTRkpr

Marketers are flocking to mobile game ads for targeted reach in brand-safe environments. New data suggests in-game video ads offer an unexpected edge. Are you using mobile game ads yet? https://lnkd.in/gyg2duBJ #mobilegamingads #marketingstrategy #gamingindustry

In today's fragmented media environment, getting consumers attention can be a challenge. At Zynga, we cut through the noise by putting your brand in front of deeply engaged players. Unlike fleeting social media ads, Zynga offers non-skippable ads that guarantee your message gets seen and heard. Mobile Games mimic traditional media environments with organic commercial breaks, akin to CTV. Thanks to Digiday for the insightful analysis: As video investment increases, mobile in-game video ads are on the rise.

As a mobile game publisher, you’re probably always looking to the future to stay ahead of the curve, whether that’s revising old methods of gathering actionable audience data, or implementing new technology that streamlines your workflow. While the future of mobile gaming may be uncertain, several trendlines have emerged that are poised to dramatically shift the mobile marketing landscape over the next several years – check them out in our article on the future of mobile game advertising below. https://lnkd.in/eVwXVPYA