Zerotrillion’s Post

There’s a growing sector of the tech industry working to close the gender healthcare gap by creating devices tailored to track women's health. One example is Bloomer Tech, co-founded by Alicia Chong Rodriguez, which has created an undergarment with sensors tailored to track data to detect arrhythmia triggers, breathing patterns, temperature, posture, and movement to help detect and fight #heartdisease in women. Crucial given, all too often, these types of symptoms get dismissed or unrecognized by male doctors. Check out Norah O'Donnell's CBS News report on the latest innovations in women's health. #womenshealth #healthtech #womenownedbusiness #hearthealth #healthinnovations #cardiovascularhealth #cardiovasculardisease

In honor of Women's Health Awareness Month, we are shining a spotlight on pioneers in the Women’s Health space. Through resources, insights, and community-driven initiatives, these innovators are shaping the future of women's health. 1. FemTech Lab - Supporting early-stage FemTech companies. Founded by Katia Lang and Karina Vazirova. 2. FemHealth Insights - Empowering Women’s Health stakeholders with data, community, and insights. Founded by Brittany Barreto, Ph.D. 3. Women of Wearables (wearables, health tech & femtech) - Connecting businesses in Femtech and Healthtech. Founded by Marija Butkovic. 4. Femtech Insider - The go-to platform for all things Femtech and Women's Health Innovation. Founded by Kathrin F. 5. Hertility - Offering at-home hormone and fertility tests for women. Founded by Dr Helen O'Neill, Dr Natalie Getreu, and Deirdre O'Neill. 6. EsterCare - Your clinic for women’s health. Founded by Lydia Graflund and Helena Graflund Lagercrantz. 7. Womensync - Helping women live in sync with their female biology. Founded by Susanna Moen and Sara Norrbom. 8. Voices of Vitality - A new podcast on female health and gender equality. Founded by Clara Reich Zackrisson and Louise Arvidsson Boije af Gennäs. Check them out to find inspiration and learn more about the latest in female health. Read more in our latest newsletter, linked below in the comments.

Big shout out to all these femtech companies and female founders 💜 This article mentions the fantastic companies led by Natasha Kovacevic, Amy Li, Xuan Zhao, PhD, Christy Fernandez-Cull, PhD, MBA Elaine Warren, Jyotsna Mehta & Eydis L., among many others. We look forward to continuing to meet new women-led companies seeking to advance their health. 

Do brands have a responsibility to shape conversations around women's healthcare? I found the question posed in the following opinion piece on Femtech and gender equity in healthcare provocative and incredibly important. In an era where technology intersects with personal well-being, the rise of Femtech represents a unique opportunity for brands to not only participate in but actively drive the discussion on gender equity in healthcare. As marketers and communicators, we can ensure that these technologies reach their potential audience and that the conversations around them are informed, inclusive, and impactful.

🌈 As #PrideMonth continues, HIMSS Digital Health Advisor Dana Trampas reminds us in her insightful article, "Building Inclusive Health Tech: Why Diversity and Representation Matters Beyond Pride" that while June celebrates #LGBTQIA+ vibrance and progress, the healthcare landscape still falls short in providing inclusive care for the LGBTQIA+ community year-round. 🔑 #KeyTakeaways include: 1️⃣  Digital health must prioritize inclusivity in all forms to effectively address disparities and barriers to comprehensive care. 2️⃣  Collecting patient data on sexual orientation and gender identity is critical to ensure innovations can provide access to informed and personalized care and support all aspects of patients’ wellbeing. 3️⃣  Creating diverse, empathetic healthcare teams and inclusive workplace cultures is essential for progress in all areas of patient care. ➡️ These takeaways touch on some of the essential components that make health tech truly #patientcentric and that form the foundation of our mission to create empowering, human-centric, and inclusive healthcare solutions. 📣 Let's work together to advance towards tech-driven solutions - (and our healthcare system at large!) - that respect and serve every individual! 🙌 #PrideMonth #HealthTech #PatientAdvocacy #DigitalHealth #MedTech #DEI

We all know the importance of a strong work ethic and a sharp mind and the impact these things can have in our careers. But maintaining our physical health plays just as much of a crucial role in our success. I always try to emphasize looking after our physical health in my mentorships. I tell my mentees: Put the facemask on yourself before helping others. Still, the world faces a gender health gap that puts barriers in front of women and their physical wellness. A recent article from Marketing Week highlights that the marketing and advertising industry have a massive role to play in helping to bridge the gap. As Helen James, CEO of Forsman & Bodenfors LDN (was: CPB London) points out, no other industry has the depth of understanding of their consumer’s needs and the ability to drive cultural change like we do. And with women’s health representing a $1 trillion per year opportunity, supporting women’s health is much more than a morally responsible thing to do, there’s also a business case for leaning in. So what can we do? Obviously we can increase awareness, educating both healthcare providers and the public about the gender health gap, which can be crucial for identifying and addressing disparities. But we also have the ability to support research and drive innovation so that we can better understand the systems that contribute to the gender health gap, leading to the development of more targeted treatment approaches. Closing the gender health gap is not just about women's health, it's about creating a healthcare system that works for everyone! Read more here: https://bit.ly/3xTxF8p #GenderHealthGap #PhysicalHealth

Interesting. A national study found that men needed more exercise than women to achieve the same health benefits. A recent national study on exercise found that women who exercised regularly had a 24% lower risk of dying over the study period, compared to women who didn't exercise. Men, on the other hand, needed to exercise more to achieve the same health benefits. The study found that men who exercised regularly were 15% less likely to die than those who didn't. #gender #exercise #publichealth Link: https://lnkd.in/e64CXZzn

I was on a podcast recording the other day and the interviewer asked me what I mean by “women are not small men” because he (and his staff) resonate with it, especially when trying to navigate the chatter in the fitness and wellness space. I said it is a tagline that originated as way for undergrads to wake up after lunch 😊. But, in all reality, it is just a phrase to invoke a change of thought; or rather, to open up the conversations around research on women- what has and hasn’t been done, and how, unfortunately, the generalization of male data still is an ongoing issue, especially in the fitness and health space. Take Zone 2 training, this is a prime example of a huge fitness and wellness buzz, but, in fact, no one has really looked at the viability in women (which is why I wrote last week's blog and this week’s blog specifically on Zone 2 and women). What the phrase is NOT, is a feminist stance to demean men. Everyone needs to be on the same page for empowering scientists (male and female) to design and implement studies to further the understanding of sex differences, women’s health, wellness, and performance. Which brings me to another question – have you signed the DC petition yet? Please take a moment to add your name to this petition. https://lnkd.in/dsG8f4Q2 This is more than just putting your name in a box. This is about supporting the development of tools that will empower the next generation of leaders and sending a message to Congress that research on women’s health and wellness matters. #WomenAreNotSmallMen #DrStacySims

Exciting new study has just shown a way to close the health gap between men and women. A new clinical study shows that women get more out of the same amount of leisure-time physical exercise than men do. This is especially true when it comes to lowering the risk of death from any cause and heart disease. Not only is this important finding based on numbers, but it also urges women all over the world to use leisure-time exercise as a powerful tool in their health journey. It's also a crucial time for health workers, fitness coaches, and policymakers to step up their efforts to get women to be more active and make sure they know how great it is for them. Let's not forget that this finding could inspire everyone, regardless of gender, to be physically active on a daily basis. It's a reminder that getting to health equity means knowing how different policies affect different groups in complex ways. It's important to think about how we can all help close the "gender gap" in health as we deal with this news. Every action counts, whether it's making exercise programs more targeted, building communities of support, or pushing for health policies that include everyone. To all the women out there: your path to better health through physical activity in your free time is supported by science and praised by people all over the world. Let's put on our shoes and make each step count! Follow me on LinkedIn for more heart health content. #cardiovascular #medicalaffairs #medicalscienceliaisons #pharmacists

It has been some time since I began working with new clients in the wellness/beauty industry, and I've gathered some valuable observations and insights: 1. Our target audience spans from 18 to 60-year-old women. Typically, those aged 18 to 24 seek quick fixes or instant results, while those aged 25 to 40 are intrigued by the concept of a “Vedic salon.” However, societal pressures often lead many women to question the necessity of investing in self-care amidst their numerous responsibilities. 2. Misconceptions among clients often lead to a lack of understanding regarding the true essence of our salon and spa. As a Vedic establishment, our focus lies in health-oriented services that utilize Vedic ingredients to address major body or blood-related issues. 3. Failure to establish connections with businesses that can attract more clients highlights the importance of networking. This oversight often results in premium businesses struggling to thrive, as they neglect to forge meaningful partnerships necessary for brand growth. If you resonate with these observations, I invite you to connect with me. Together, let's explore how we can support each other and foster a stronger community within the industry! Business handle - https://lnkd.in/gNgAgQYB Website - https://lnkd.in/gywQFrXW #wellnessindustry #understandingdomain #newdomainunderstanding #learning #valuableinsights