I help product teams build products people want to buy | Built profitable products at Twitter, Twilio, Indeed, Panasonic, and more | NNg Instructor
Pro-tip for looking at research impact 💥 Don't look to business outcomes to evaluate the effectiveness of your research efforts. Look at the quality of the decisions made. Here's why: • A great decision could lead to a sh*tty outcome • A bad decision could lead to an epic outcome The outcomes aren't only a result of the decisions you make, but the conditions you make them in. 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 = 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 + 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 You can control the quality of the decisions, but you can't control the myriad of things that impact the outcome. ~fin~ ===== 👋 I'm Ari... I write a short email to 700+ people every Saturday on how to leverage Customer Forensics™ to make better growth bets by: 🔎 Collecting and interrogating evidence like a detective 🎤 Reporting insights like a primetime news anchor ⚖️ Building business cases like a trial attorney Want me to send it to you? Link in the comments below 👇