It's June! Aka summer ☀, and with the heat comes barbecues, pool parties and of course - Father's Day! While dads come in all shapes, sizes and interests, whether the father figure in your life is "an outdoorsy adventurer, a fashion-forward trendsetter, a culinary enthusiast, or someone with unique interests," there's a gift for that. Check out these fun gift options (including Crocs c/o Zappos 😉 ) recommended by the folks at Good Morning America: https://lnkd.in/gQi6TaFk #zappos #fathersday #dontforgetdad #giftguides
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Ever wondered why certain types of candy dominate the trick-or-treat bags year after year? 🤔🍭 With Halloween rolling around, it's interesting to think about the staying power of the candy bar brands in my kids' Trick-or-Treat bags every year (and why I end up taking all their 100 Grand bars every time 🤣) The answer is simple: Relevance and Consistency. Relevance: Successful Halloween candy brands tap into the spirit of the holiday. Whether it's a lean into seasonal themes with packaging, seasonal flavors, or fun holiday advertising, the A-List brands play along. Consistency: Just like in business, it's all about reliability. The most popular brands have been delivering a consistent, great taste for generations. No surprises – the same taste every single time. This underscores a valuable lesson for businesses: Stay aligned with your audience and deliver consistent quality. Understand Your Audience: Just like candy companies know their Halloween audience, businesses have to know their customers' preferences and interests. Keep your products, services, and content relevant. Consistency is Key: Candy business is no different from any other business, consistency builds trust. Your customers rely on your quality, and that's what keeps them coming back. So, as you enjoy your candy of choice this fall, remember, I'm a nerd and thinking about branding and consistency in my kid's Trick-or-Treating haul 🤣 What's your favorite Halloween candy? Let me know in the comments! If any one says Mounds or those weird black and orange wrapped peanut butter things, we can still be friends but I will probably shake my head at you...or at least think it. Salelytics #Halloween #TrickorTreat
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As a child growing up in Australia in the 90s, Halloween was not ‘a thing’ [except in the movies], so last night was my first ‘trick or treating’ experience. If you feel like the popularity of Halloween in Australia has been growing in recent years, you’d be right. Let’s look at the data*: 👻 An estimated 5.3 million Australians celebrated yesterday [and that’s not including the countless parties held over the weekend, turning a single date into more of a festival] 🍭 Halloween-themed merchandise sales up 22% from 2022 - a consistent trend in the last 5 years 💀 Overall spending has increased 14% since last year, with forecasts predicting $490 million dollars was spent on the occasion 🎃 Supermarkets sold 1 million kilos of pumpkins, plus trick-or-treating decorations and lollies 💰It’s estimated $7 more per person was spent on last year This growth is even more incredible when you consider the current cost of living crisis in Australia. Yes, it’s traditionally an ‘American’ holiday, but as far as occasions go, it seems fairly harmless, and experiencing it first-hand, the kids absolutely love it [which might be a reflection on the free lollies rather than the cultural significance of the occasion]. As a marketer, I think it’s an incredible example of the power of advertising, and even more so the influence of social media and user-generated content [whose feed wasn’t full of Halloween costumes and celebrations over the weekend and yesterday] on our culture. If you are a business or brand that can leverage the holiday, it is definitely one to mark on the event calendar for next year, as I predict it will only continue to grow in popularity. Personally, I think it's the start of a family tradition, so thank you, Marija Dramicanin, PhD for including me in the fun. #halloween #socialmediamarketing #marketingtrends * Mamma Mia The Quicky Podcast
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CEO & Founder @ Vastala | Business Ops consulting, Project Management, Recruiting and Travel Planning for Startups and Small business. Breaking the mold as a #Latinfemale leader in business & tech! 👩🏻💻
🍁 For Vastala fall isn't just pumpkin spice and cozy sweaters, it's also prime time for businesses to create meaningful connections with their customers. 🍂 Consider adding some autumn flair to your offerings with discounts or bundled deals. With year-end around the corner, customers are on the hunt for great deals. 🎁 Customize your content to embrace the spirit of the season with stories, tips, and visuals that capture the warmth and transformation of autumn. 📸 Ready for more ways to deepen your customer connections? Discover the secrets in our blog section, just one click away: https://lnkd.in/gGu5eWzU #FallMarketing #CustomerConnection #BusinessGrowth #Halloween2023
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👻 Trick-or-Treat with eMarspro's Beat: Halloween's Knockin, Amazeballs Sales We're Rockin! 👻 Want to make your eCommerce biz a Halloween hit? Wondering what to sell and how to spook up your site? Curious about engaging customers and boo-sting sales effortlessly? Halloween is one of the biggest shopping occasions of the year, with consumers spending billions of dollars on costumes, decorations, and other Halloween-related items. If you have an eCommerce business, this is a great opportunity to boost your sales. 🎃 Products to Sell: 1- Halloween Smoke Machine 2- Halloween Costumes for all ages 3- LED Masks for a glowing twist on costumes 4- Pumpkin Spice Scented Candles 5- Glow-in-the-Dark Ghost Pendants 6- Pet Costumes for furry companions 👉 Discover the full guide for a fang-tastic Halloween sales season! Check it out in the comments. 🎃 Benefits of Implementing Halloween Marketing Strategies: 1- Increased sales and profits 2- More engaged customers 3- Stronger brand loyalty eCommerce businesses can join the fun and boost their sales by offering spooky products, embracing the spirit of the season, and implementing creative marketing strategies. 🔮 To get more updates like this, stay tuned with us! #Halloween #eCommerce #Sellers #DigitalMarketing
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I've seen ALOT of scary shit on my feed this morning. So I thought I would jump on the bandwagon 👀. Meet Larry Logsmith. I can't wait for Halloween to be over 😂. No seriously, this morning I went to move a pumpkin and it leaked all of its juices over me. Anyways, separating the wheat from the chaff ... I found solace in a recent study undertaken by YouGov (see comments). Of 3591 adults surveyed, 54% preferred bonfire night - hallelujah. I'm not saying Halloween is going anywhere in a hurry, but it gave me some peace of mind knowing that regardless of my 'bah humbug' attitude, I'm not alone. Taking it beyond just my feelings, there is also something for us all to stew on. While many view Halloween as merely a commercial fad, it's a reminder for us all that it really is so crucial for us to dive deeper into consumer sentiment. Understanding attitudes towards seasonal events can significantly shape our strategies. Remember, what seems like an obvious opportunity might not always align with your audience's interests. Don't simply mimic competitors—focus on discovering what resonates with YOUR customer base. 🕵️♂️ #consumerinsights #strategicmarketing #seasonalevents #marketing
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The spookiest thing about Halloween is how Spirit Halloween has managed to create the most seasonal of all businesses A business centered around one holiday would never work, right? yet it does, this is how: 🎃 SH brings in about $650M in 60 days 🎃 It will set up around 1450 locations every season 🎃 Nearly 1 out of every 5 costumes in the US is a SH costume. Sounds like success to me. Their secret? an amazing brand and an amazing strategy: - Only short-term retail leases - Only do pop-ups in dense neighborhoods - Only do pop-ups in high-trafficked locations. B2B marketing lessons: 🔑 Any business can work, as long as you have the right strategy to go alongside it, even an extremely seasonal one. 🔑 Deeply understanding your business's needs gives you a competitive advantage. 🔑 Fully committing to your niche, gives you a moat others wouldn't dare cross. Also, what are you going as for Halloween? I'm panicking 😅 #b2bmarketing #demandgen #halloween
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Question: What do cockroaches, candy, dog poop, and pizza all have in common? Answer: They're all part of my favorite Valentine's Day marketing campaigns! -------------------------------------------------- ✨ 💘 Valentine's Day isn't just about romance anymore. In today's dynamic marketing landscape, brands are embracing the diverse spectrum of emotions surrounding this holiday. Here are a few of my favorite standout campaigns this season: 🐜 - Naming a cockroach after your ex at the Brookfield Zoo 🍬 - Buying a box of misprinted, blurry message Sweethearts for your situationship (Spangler Candy) 💩 - Sponsoring a poop bag with you ex's name written on it at Paws New England 🍕 - Delivering a spicy and sweet breakup pizza from Pizza Hut Scroll to read more and tell me which one is your favorite! 👉 #MarketingTrends #CreativeCampaigns #valentinesday
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🎃🛒 Top 7 Halloween Retail Strategies to Cast a Spell on Your Sales 🛒🎃 As Halloween approaches, retailers have the perfect opportunity to brew up some enchanting sales and create memorable shopping experiences. Here are the top 7 Halloween retail strategies that can help you become the go-to destination for all things spooky this season: 1. Halloween-ify Your Products: Transform your products with eerie Halloween themes that captivate your customers. 2. Engage Your Customers: Get your customers involved in the Halloween spirit with social media contests, polls, and quizzes that keep the excitement brewing. 3. Trick-or-Treat Surprises: Offer trick-or-treat surprises both in-store and online to create an atmosphere of fun and excitement. 4. Brand Joint Business Partnership Campaigns: Partner brands to create unique Halloween campaigns that treat your customers to unforgettable experiences. 5. In-Store Events: Host wickedly fun in-store events such as costume contests, pumpkin carving, and fortune-telling sessions to enchant your customers and drive foot traffic. 6. Seasonal Displays: Transform your store into a Halloween wonderland with captivating, eerie displays that leave shoppers spellbound. 7. Limited Edition Rewards or Products: Create a sense of urgency by offering exclusive, limited-edition Halloween rewards and products that delight your customers. This Halloween season, it's not just about costumes and candy; it's an enchanting opportunity for retailers to captivate their customers and boost their bottom line. Which of these Halloween strategies do you find the most bewitching? Share your thoughts in the comments below! 🕷️👻💀 Carolyn White Ivana Rhodes #HalloweenRetail #RetailStrategy #ShopperMarketing #SpookySeason
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It’s only the end of August, but brands are ALREADY teasing Halloween products. You’re not crazy — Halloween does hit shelves earlier and earlier every year — and it’s our fault. Stores only put these products out months before Halloween because of consumer demand. A recent AI data compilation found that people were searching for Halloween window displays well before the holiday, prompting stores to take action sooner. Why the rush? 🎃 People have missed out enough during the pandemic and want to start preparing for things like Halloween and Christmas earlier, 🎃 Consumers are increasingly sharing their Halloween experiences on social media, and by starting preparations earlier, they can create and share content over an extended period, enhancing their engagement. 🎃 A growing preference for online shopping means consumers have to prep earlier to make sure their purchases arrive on time Have you started your Halloween prep yet? #halloween #consumerdemand #holidaymarketing
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