Entrepreneur, Investor, Circular Fashion Activist CEO & Co-founder at RENT BOUTIQUE | Uniting Brands and Individuals in Wardrobe Sharing
𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬𝐧𝐞𝐬𝐬: 𝐃𝐢𝐨𝐫'𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 ⭐️ Olivier Bialobos, Christian Dior Couture communications expert for 18 years, navigates the brand through various designers and CEOs, focusing on a consistent message of dreamy glamour and couture excellence. ⭐️ Dior's approach involves not just visibility but desirability, with investments in runway spectacles, museum exhibitions, artist collaborations, and celebrity partnerships. ⭐️ Olivier Bialobos takes on the challenge of unifying Dior's message across fashion and beauty, emphasizing a common thread and visual language between the two realms. ⭐️ Managing the evolving landscape, Olivier Bialobos notes the need for adaptability to new communication tools, producing more content, and maintaining desirability without overexposure. Learn from Dior's Timeless Appeal. How can these lessons shape your brand's long-term story? Read an article: https://lnkd.in/eC-zV3y7 #BrandBuilding #LuxuryMarketing