Ever wondered why certain types of candy dominate the trick-or-treat bags year after year? 🤔🍭 With Halloween rolling around, it's interesting to think about the staying power of the candy bar brands in my kids' Trick-or-Treat bags every year (and why I end up taking all their 100 Grand bars every time 🤣) The answer is simple: Relevance and Consistency. Relevance: Successful Halloween candy brands tap into the spirit of the holiday. Whether it's a lean into seasonal themes with packaging, seasonal flavors, or fun holiday advertising, the A-List brands play along. Consistency: Just like in business, it's all about reliability. The most popular brands have been delivering a consistent, great taste for generations. No surprises – the same taste every single time. This underscores a valuable lesson for businesses: Stay aligned with your audience and deliver consistent quality. Understand Your Audience: Just like candy companies know their Halloween audience, businesses have to know their customers' preferences and interests. Keep your products, services, and content relevant. Consistency is Key: Candy business is no different from any other business, consistency builds trust. Your customers rely on your quality, and that's what keeps them coming back. So, as you enjoy your candy of choice this fall, remember, I'm a nerd and thinking about branding and consistency in my kid's Trick-or-Treating haul 🤣 What's your favorite Halloween candy? Let me know in the comments! If any one says Mounds or those weird black and orange wrapped peanut butter things, we can still be friends but I will probably shake my head at you...or at least think it. Salelytics #Halloween #TrickorTreat
Anything Reese’s peanut butter cups but when they come in seasonal shapes I think they just don’t have as many calories. Maybe because the pumpkins 🎃 cut off the corners.
When I Dad-Tax the kids Halloween candy, I grab a Kit Kat or Mounds' slightly more successful sibling, Almond Joy.
Sales & Customer Success Expert
10moHappy to know we have similar tastes in candy. 100 Grand is a grossly underrated treat. But my favorites were always Snickers, Twix, and (almost) anything sour. Oh, and gum.