Zach Champeau’s Post

🎃 Happy Halloween! 🎃 With the spooky season hype growing year-on-year, it's a great opportunity for brands to get creative with UGC and create themed promotions that feed into Halloween trends... Some spooky statistics: 👻 Gen Z are the biggest spenders when it comes to Halloween. 👻 1 in 3 users credited TikTok for Halloween purchases last year. 👻 50% of Gen Z prefer brands with Halloween-themed marketing. So in honour of this, we've rounded up our favourite Halloween campaigns from over the years: 1. IKEA - 'The Fearniture Collection' 2. The Kraft Heinz Company - ‘Tomato Blood Ketchup’ 3. McDonald's - ‘Happy Halloween’ Let us know which one is your favourite in the comments, and why! 👇 #HalloweenMarketing #SeasonalMarketing #MarketingTrends #Halloween

As a child growing up in Australia in the 90s, Halloween was not ‘a thing’ [except in the movies], so last night was my first ‘trick or treating’ experience. If you feel like the popularity of Halloween in Australia has been growing in recent years, you’d be right. Let’s look at the data*: 👻 An estimated 5.3 million Australians celebrated yesterday [and that’s not including the countless parties held over the weekend, turning a single date into more of a festival] 🍭 Halloween-themed merchandise sales up 22% from 2022 - a consistent trend in the last 5 years 💀 Overall spending has increased 14% since last year, with forecasts predicting $490 million dollars was spent on the occasion 🎃 Supermarkets sold 1 million kilos of pumpkins, plus trick-or-treating decorations and lollies 💰It’s estimated $7 more per person was spent on last year This growth is even more incredible when you consider the current cost of living crisis in Australia. Yes, it’s traditionally an ‘American’ holiday, but as far as occasions go, it seems fairly harmless, and experiencing it first-hand, the kids absolutely love it [which might be a reflection on the free lollies rather than the cultural significance of the occasion]. As a marketer, I think it’s an incredible example of the power of advertising, and even more so the influence of social media and user-generated content [whose feed wasn’t full of Halloween costumes and celebrations over the weekend and yesterday] on our culture. If you are a business or brand that can leverage the holiday, it is definitely one to mark on the event calendar for next year, as I predict it will only continue to grow in popularity. Personally, I think it's the start of a family tradition, so thank you, Marija Dramicanin, PhD for including me in the fun. #halloween #socialmediamarketing #marketingtrends * Mamma Mia The Quicky Podcast

Often, you’ll have bursts of content that you need to go out across certain time periods, or are only relevant for a specific time of year: think events, campaigns, Christmas, Halloween, Easter, etc. We’ve now made it easier for you to forward-plan and make your life that little bit easier, with Seasonal Categories, one of four brand new features: https://bit.ly/3YhRMVF

Is the scariest part of Halloween the lack of creativity? But while the expectations from a consumer standpoint are high, we've noticed a shift: brands are skipping out on the Halloween opportunities. One of the most frightening things occurring in the packaging and branding world right now is the lack of #creativity for Halloween. Where we used to see highly innovative campaigns, the season has become as stale as an expired box of ginger snaps. Pumpkins are a seasonal classic, but they're evolving into a cliche. Glow-in-the-dark elements are fun and exciting, sure. But when overdone, they become a little too familiar. Components used ad nauseam lose their magic and inherent effect. Take pumpkin spice flavors, for example; consumers are so used to seeing it during this season that it's now practically expected from brands. It's time to think outside of the proverbial jack-o'-lantern. Read and see more on The Dieline! https://lnkd.in/g8kAe9sZ

While we wait for the spookiest day of fall to arrive, we figured we should find some fun Halloween facts and stats to entertain you with! 87% of consumers will celebrate Halloween this year. Around 22% of dedicated Halloween fans don't mind seeing early advertising for the holiday, whereas 35% think seeing ads in July is pushing it. Reese's cups are the go-to treat for many. This classic candy is preferred by 22% of Halloween fans. Chocolate takes the cake, because following this number are Kit-Kats at 15%, Snickers at 14%, and Hershey's chocolates at 12%. Halloween candy spending has exceeded $3 billion in the past. Every year, many households will spend around $25 a year on Halloween candy, equalling $2 billion dollars. Favorite spots to buy candy include retail giants Walmart and Target. Americans spend a lot on pumpkins. The image of fall, pumpkins are popular for carving and decor. In fact, Americans spend over $800 million on pumpkins every year. Up to 45% of shoppers start costume shopping in September. You've gotta prepare, right?! 39% of consumers hold off until October to start their prep. 72% of consumers would *maybe* buy a haunted house. Sometimes horror movies aren't enough. While we're talking about haunted houses, the annual revenue for tours and related attractions is over $300 million. Still want to know more spooky stats? Check out this post by Lark Allen: https://lnkd.in/exDiRMWK  

🎃 Happy Halloween! In August? 💀 We noticed something interesting leading up to the 4th of July: most people didn’t start planning their celebrations until the last minute. It wasn’t until the first few days of the month that more than half had even started thinking about it. On the other hand, a LinkedIn News article earlier this week highlighted an earlier-than-ever push by retailers to display Halloween merchandise (something I witnessed firsthand this weekend when I had to take the long way around a store to avoid the skeleton pirates that my 3-year-old wasn't particularly fond of). So why the difference in 4th of July vs. Halloween? Do people really prioritize Halloween, or does it just reflect excitement around Fall? Is it an excuse to push the holiday spending season earlier? How early is too early? Maybe we should ask shoppers :) #RetailStrategy #ConsumerInsights #HolidayPlanning #CX TruRating

🎃🛒 Top 7 Halloween Retail Strategies to Cast a Spell on Your Sales 🛒🎃 As Halloween approaches, retailers have the perfect opportunity to brew up some enchanting sales and create memorable shopping experiences. Here are the top 7 Halloween retail strategies that can help you become the go-to destination for all things spooky this season: 1. Halloween-ify Your Products: Transform your products with eerie Halloween themes that captivate your customers. 2. Engage Your Customers: Get your customers involved in the Halloween spirit with social media contests, polls, and quizzes that keep the excitement brewing. 3. Trick-or-Treat Surprises: Offer trick-or-treat surprises both in-store and online to create an atmosphere of fun and excitement. 4. Brand Joint Business Partnership Campaigns: Partner brands to create unique Halloween campaigns that treat your customers to unforgettable experiences. 5. In-Store Events: Host wickedly fun in-store events such as costume contests, pumpkin carving, and fortune-telling sessions to enchant your customers and drive foot traffic. 6. Seasonal Displays: Transform your store into a Halloween wonderland with captivating, eerie displays that leave shoppers spellbound. 7. Limited Edition Rewards or Products: Create a sense of urgency by offering exclusive, limited-edition Halloween rewards and products that delight your customers. This Halloween season, it's not just about costumes and candy; it's an enchanting opportunity for retailers to captivate their customers and boost their bottom line. Which of these Halloween strategies do you find the most bewitching? Share your thoughts in the comments below! 🕷️👻💀 Carolyn White Ivana Rhodes #HalloweenRetail #RetailStrategy #ShopperMarketing #SpookySeason

💀🧙♀️ The spooky season is upon us so get ready for a spine-tingling #Halloween adventure with this week's dose of Marketing Insights! 🎃🍬 Nextdoor is back with its #TreatMap to make today a spooktacular Halloween in your neighborhood. Navigate the interactive map for a night of excitement: find the best trick-or-treating spots, discover haunted houses, find the scariest displays, and more. You can also use the app to share your own Halloween spirit by marking your home on the map. All in all, a great way to join the fun and spread the Halloween spirit! 🖤 👅 Fanta's new #zerosugar soda is wrapped in mystery as it turns tongues black as night. The online game and social media challenges associated with the drink make it a wickedly fun experience. Plus, the suspense of discovering the flavour makes it a campaign that truly casts its spell. 🤡 🍔 Do you recall the black bun burger Burger King introduced in the past? You should look that up. In any case, their Halloween campaign stands out as one of their finest as it cleverly incorporates subtle digs at their well-known rival, the "scary" Ronald McDonald. Some Burger King branches went a step further and offered a complimentary #Whopper to customers who arrived at their restaurant dressed as clowns. 🍅🩸 For quite some time, ketchup has been a favourite choice for those on a budget and DIY costume enthusiasts to mimic #fakeblood. In 2021 Heinz embraced this trend and took it to the next level by branding their special, limited-edition ketchup bottles as "tomato blood". A blast from the past, this undying trend for last-minute costume touch-ups is here to stay. 🏰👻 Do you find it tough to have a peaceful night's sleep in unfamiliar places? Then this is probably the last place you would consider for your Halloween getaway. Back in 2016 Airbnb organized a contest that sent lucky winners to Romania for a bone-chilling Halloween night in Castle Bran, famously known as #Dracula's Castle. Unsurprisingly, this campaign created quite a stir for Airbnb with earned media skyrocketing. 🤔 Comment below if Airbnb should #revive this contest. #MarketingInsights #MScMarketing #WUWien

🎃 Get ready for #Halloween like never before! Spooky spending is soaring to a record-breaking $12.2 billion, eclipsing last year's $10.6 billion, according to the National Retail Federation. A whopping 73% of us are diving headfirst into Halloween celebrations, a rise from 69% in 2022. So where is everyone going to purchase their Halloween goodies? Survey results show that #discount stores are the preferred destination (40%), followed by speciality Halloween/costume stores (39%) and online (32%). Costumes are taking center stage, with a projected $4.1 billion spend, and decorations are casting their spell, with an estimated $3.9 billion. Don't forget the treats – #candy spending is expected to hit $3.6 billion. What's brewing this Halloween frenzy? A return to pre-pandemic traditions, with more folks planning parties (32%) and taking kids trick-or-treating (28%). For retailers, it's a real treat – per-person spending is surging to a record $108.24, up from $102.74 in 2021. Younger shoppers are leading the charge, seeking inspiration from social media platforms like TikTok, Pinterest, and Instagram. With early shopping trends on the rise, retailers are in for a thrilling Halloween season! 🎃🦇🍬 Read more from Retail Leader: https://lnkd.in/gPKuaaGC

👻 Trick-or-Treat with eMarspro's Beat: Halloween's Knockin, Amazeballs Sales We're Rockin! 👻 Want to make your eCommerce biz a Halloween hit? Wondering what to sell and how to spook up your site? Curious about engaging customers and boo-sting sales effortlessly? Halloween is one of the biggest shopping occasions of the year, with consumers spending billions of dollars on costumes, decorations, and other Halloween-related items. If you have an eCommerce business, this is a great opportunity to boost your sales. 🎃 Products to Sell: 1- Halloween Smoke Machine 2- Halloween Costumes for all ages 3- LED Masks for a glowing twist on costumes 4- Pumpkin Spice Scented Candles  5- Glow-in-the-Dark Ghost Pendants 6- Pet Costumes for furry companions 👉 Discover the full guide for a fang-tastic Halloween sales season! Check it out in the comments. 🎃 Benefits of Implementing Halloween Marketing Strategies: 1- Increased sales and profits 2- More engaged customers 3- Stronger brand loyalty eCommerce businesses can join the fun and boost their sales by offering spooky products, embracing the spirit of the season, and implementing creative marketing strategies. 🔮 To get more updates like this, stay tuned with us! #Halloween #eCommerce #Sellers #DigitalMarketing