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Will you be attending NAMM? This #NAMMU keynote is not one to be missed: "The music industry continues to break financial-growth records, but musicians never seem to get an invitation to the party. In this session, popular music and science content-creator Benn Jordan (Voice-Swap) will be joined by economist and music rights expert Michael Pelczynski (Voice-Swap, Forms + Shapes) to discuss the state of the #streamingeconomy, the emergence of #artificialintelligence and what #musicians can do to #survive it."

Coca-Cola's embrace of pop culture is nothing new - it DID once Columbia Picture - but the brand's recent hyper-focused efforts on becoming a part of culture - as opposed to most brands that merely strive to be adjacent to culture - is shaping up to be Harvard Business Review-worthy. Witness this recent post from Bea Perez on how The Coca-Cola Company is continuing to partner with all the right platforms and all the right players. #welcometotheattentioneconomy

Part 2 of my answer to uncharted/underutilized areas/missed opportunities from the “Elevating Your Merch Game” panel at Canadian Music Week. Thanks again to publicist extraordinaire Fiona Bloom of The Bloom Effect for the capture!! 🎥 In summary, taking the time to strategize and be thoughtful about what I’ve dubbed the “Merch Mix” as well as leaving enough lead time in planning, especially when it comes to live shows, can go a long way. #merch #musicmerch #merchstrategy

“Ladies and gentlemen, rock and roll.” 🎸 Today marks the day MTV revolutionized the music industry by launching on August 1, 1981. The first video ever aired was “Video Killed the Radio Star” by The Buggles! Let’s celebrate the power of music and innovation. Viacom Paramount #MTVLaunch #MusicHistory #MTV #Linkedin #Linkedinfamily #Linkedinconnections #linkedinupdates #VideoKilledTheRadioStar #TheBuggles #RockAndRoll #Innovation #Splitrun #DigitalSolutions #trending #news #BusinessConsultancy #SocialMediaGrowth #ContentCreation #MarketingStrategy #EngagementBoost #OnlineMarketing #ViralContent #TrendingNow #SocialMediaMarketing #BrandAwareness #CreativeContent

𝟯 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗲𝗻𝘁𝗶𝗰𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗮 (𝗰𝗹𝗮𝘀𝘀𝗶𝗰𝗮𝗹 𝗺𝘂𝘀𝗶𝗰) 𝗰𝗼𝗻𝗰𝗲𝗿𝘁 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝗺𝗮𝗷𝗼𝗿 𝘀𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁 1) Use an engaging theme that appeals to a wide audience, such as classic music from film and TV. 2) Amplify local talent with a media interview, e.g., a young, upcoming female composer's composition in the concert program. 3) Integrate a quick and easy online ticket-purchasing process to drive audience attendance. #Classicalmusic #Orchestramarketing

Dive into our latest blog on Collective Management Organizations (CMOs) vs. Independent Management Entities (IMEs) in music rights management. Explore their roles, differences, and how they impact creators. Read the full article here: https://rebrand.ly/UnBg1

Taylor Swift is one of the most successful artists of our time. The multi-Grammy award-winning American singer/songwriter has broken records on streaming platforms, had multiple number one hits and has even impacted local economies when on tour; the most recent of which, The Eras Tour, was the highest-grossing concert tour in history. Download this free Statista spotlight report to find the answers to these three questions and much more:    👉 How popular is Taylor Swift?  👉 What influence does she have in the music industry?  👉 And how does she leave her mark on the broader economy? https://lnkd.in/dj9jsZFx

Unveiling the Real Path to Social Media Fame for Musicians Many musicians dream of social media stardom, believing that high follower counts and likes are tickets to success. In this video, we expose the common yet hidden practice of buying fake followers and engagement in the music industry. Discover why this strategy is an illusion of popularity and learn how to build a genuine and engaged fan base. #SocialMediaFame #MusicIndustry #AuthenticGrowth #BuildingFanbase #RealEngagement #Musicians #SocialMediaStrategy #FollowerGrowth #MusicSuccess #EngagedFans

Building Trust with Music Supervisors: Tips for Success Learn the key strategies to build trust with music supervisors and succeed in the industry. Discover how to follow instructions, meet deadlines, and be easy to work with. Gain insights on clearing rights and ensuring your music is pitch-perfect for directors and producers. Watch @iambrahms full "Sync Masters" segment at www.wecreatemusic.tv #MusicSupervisors #MusicIndustryTips #TrustBuilding #DeadlineManagement #ClearingRights #WorkingWithDirectors #WorkingWithProducers #MusicCareerSuccess #IndustryInsights #MusicPitching

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 "𝙩𝙤𝙤 𝙚𝙭𝙥𝙚𝙣𝙨𝙞𝙫𝙚"? Maybe you've seen what others charge for their products & services and thought: "𝘋𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘱𝘢𝘺 𝘵𝘩𝘢𝘵 𝘮𝘶𝘤𝘩?" The Tao of Tay-Tay says they do. Let's use a local woman I know who bought Taylor Swift concert tickets through a scalper. → The tickets cost the scalper $500 → He flipped them for $𝟭𝟴𝟬𝟬 (𝗣𝗘𝗥 𝗧𝗜𝗖𝗞𝗘𝗧) → Taylor's concerts are typically 3 hours long → The buyer is paying $𝟲𝟬𝟬/𝗵𝗿 for the Swift experience → Once it's over, all she'll have are the memories So before you second-guess your pricing, ask yourself this: Is your offer more valuable than 3 hours of paint-by-numbers pop music & hordes of delirious, screaming teenagers? === This week's edition of the 𝟯𝟯 𝗖𝗲𝗹𝘀𝗶𝘂𝘀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 will be going deep on irrational behavior & learning how to harness it for good. 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗵𝗲𝗿𝗲 >>> 𝟯𝟯𝗖 [𝗱𝗼𝘁] 𝗖𝗢