Youth Marketing Connection’s Post

Calling all TIKTOK content creators and influencers! Our brand, SoloVegan is looking for campus brand ambassadors, including college students and sorority sisters, who will be joining one of our brand's exclusive University campaign 👀 What you'll get as an ambassador: - FREE skincare - Exclusive access to products - Special discounts - Networking opportunities - Affiliate links - Professional development To sign up, click on this link - https://lnkd.in/g5dVvDV4 If you know someone who would be a good fit, tag them in our comment section below!

In homage to the Rinse/Lather/Repeat from shampoo bottles back in the day (do any of them still have those directions?), here are my three steps to successful communication for purpose-driven organizations: Step 1: Do good things Step 2: Talk about them (strategically, consistently, and in a way that resonates with your targeted audiences) Step 3: Rinse and repeat Need help? We've got you: https://lnkd.in/gX7mC4d

#HappeningNow “If you are highly self aware, you can objectively evaluate yourself, manage your emotions, align your behavior with your values and understand correctly how others perceive you” - Adebola Zoe Williams on Brand Awareness with Cohort 1 interns #SkillSpringProgram #BridgingTheGap

Summer is on its way - yay! And that means summer sales aren't far away. But competition to get the attention of your target audience is more fierce than ever - eek. Standing out as a brand can feel like an uphill battle. 💡 Solution: Work with content creators to amplify your brand's message and drive engagement in the build-up to and during the summer sales period. Collaborating with skilled creators not only injects fresh perspectives into your marketing strategy but also taps into their established audience base, boosting your reach and credibility. 📈 Evidence: Consider the success stories of brands like GymShark and Lounge Underwear who have really gone for it with content creator collabs, giving a real boost to their engagement and sales. From product showcases to entertaining videos and tutorials, these collaborations helped set them apart from the competition and provided tangible results. So, as you prepare for the summer sales season, don't underestimate the power of collaboration. Oh - and we can help you, by the way 😎 #SummerSales #TikTokMarketing #ContentCreators #Wesconnex #MCN #CAP #TikTokTalentAgency

Social Media is powerful. Social Media can give you a global reach. Social Media can pave the way for your dreams. Social Media can help you build significant relationships. All of this depends on how well you use the power of social media.

We got 233% ROI without a single celebrity endorsement for one of our client. Here's our micro-influencer playbook marketing success: Quick context: Our agency revolutionized Campus marketing with a high-ROI ambassador program → Generated ₹2.5 lakhs in sales from just 20 student ambassadors. → Invested only ₹75,000, yielding a 233% ROI. → Transformed students into brand advocates and micro-influencers. So how did we figure it out? 👇🏼 1/ Targeted Recruitment We handpicked 20 socially active students across diverse campus groups, ensuring wide reach. 2/ Intensive Training Ambassadors underwent comprehensive brand education and social media marketing workshops. 3/ Personalized Content Strategy Each ambassador created unique, campus-relevant content, increasing authenticity and engagement. 4/ Community Building Ambassadors created campus-specific hashtags and events WHICH resulted in a 200% increase in organic brand mentions 5/ Data-Driven Optimization Real-time sales tracking allowed us to identify and replicate successful strategies across the network. By empowering students, we created a ripple effect of authentic advocacy that traditional advertising simply can't match. It's not just about reach; it's about relevant, relatable influence. #influencermarketing #casestudy

Yesterday, I had the pleasure of attending the 2024 Social Media Day PHL Conference, celebrating its 10-year anniversary 🎉. This exclusive event, held at the stunning Ralph J. Roberts Forum in the Comcast Technology Center, featured an innovative and engaging program. Here are my key takeaways: 1️⃣Importance of Trust in Social Media: Trust is essential on social media and LinkedIn stands out as the most trusted social platform. 67% of users are confident it won't misuse their information. Building trust requires a combination of logic, authenticity, and empathy. These elements form the foundation of an authentic social post. 2️⃣Role of Visual Design: Visual design is crucial in establishing and maintaining trust 🎨. A strong visual identity helps communicate cultural fluency and connects with the audience on an emotional level . Consistent and compelling visual content keeps audiences engaged, making your message more impactful 📈. 3️⃣Thought Leadership Insights: High-quality thought leadership influences decision-makers, with 9 in 10 being more selective about partnering with companies that produce such content 💡. Employees also value leadership presence on social media, with 6 in 10 considering joining a company based on the CEO's online activity. Engaging and well-researched content changes perceptions and drives market consideration, demand generation, and talent attraction . 4️⃣Effective Engagement Strategies: Commenting and dialogue foster engagement. Adding unique perspectives and interacting professionally can build stronger connections . Consistent updates with a mix of short-form and long-form content help maintain presence and credibility 📅. Thank you to all of yesterday’s speakers and to Social Media Day PHL for putting on this conference. 🙌 It was great to connect (and commiserate) with my fellow digital marketing professionals and content creators. It was truly a can't-miss experience for members! #SocialMedia #ContentCreation #ContentMarketing

🚨Warning: Long overdue post. Here’s to 3 rotations around the sun @ Ogilvy (and 26 around the sun this week) I’m extremely grateful. It’s hard to give yourself kudos when you’re forever racing against time in advertising (which feels like 10 mins). Part of the fun is never knowing the amount of impact you have on a brand & its audience. In honor of my Ogilversary, here’s some highlights from my journey: 📱Social Media is fake. Keeping documentation of your life isn’t - As a Gen Zer, I know socials tendency to create narratives that aren’t true, but I’ve been able to build & grow social for brands through design & art direction😂. Only my manager & mentor know how hard I kicked & screamed about ever being an AD. Little did I know I’d love it. In the last 4 years, I’ve been able to build a personal account that has cultivated a community. I’ve made so many friends & collabed with brands because of a little app called TikTok. And now I take those learnings to work to build good content. The lesson you ask? Never under estimate socials power, no matter how scared you are. {Maybe I’ll take my own advice & start to build a better presence on LinkedIn}. 🤝I’ve learned to build a community vs. networking for impressions - Numbers don’t matter. They’re just a flashy way of getting people’s attention. But intentionally building a community that you can lean on and learn from, that’s the real reward. I’ve learned the art of simply being comfortable in spaces I never thought I belonged. I’m super grateful for the opportunity to learn that with opportunities to be a CCDC ambassador, an ADCOLOR Future, a Juror on the D&AD New Blood Awards, & more. ✋🏽Set boundaries sis. We don’t wanna see “Yes Woman” on your tombstone - I’m learning to say yes to the things that I have the time & energy for. I’m famous for overextending & doing everything because that’s what I was taught. Work hard. Until burn out meets you at your doorstep. While it looks different for everyone, I’ve done a terrible job at acknowledging it because the creative ideas never stopped flowing. Why chill out? I’m learning to take on what I can & pass on the rest. The bonus is I get to pass the opportunities to my creative community who are just as amazing if not better for the opportunity than myself #circulatethewealth 🎊 Ogilvy is like a home. Since college I’ve found myself building the life I wanted to live, the position I wanted to work, and the experiences I wanted to have and that’s been a trend for me. But Ogilvy makes it easier when the people I’ve been able to look up to have set me up for success. No matter what year you’re hired, when you leave, or if you’re a boomerang, the ongoing community of people who are forever Ogilvyers is dope. In DC we’ve paved our own unique path & to be able to have powerful female leaders to look up to is 🤌🏽So thank you to all the peeps who are making this journey so enjoyable & for all the lessons I’ve been able to borrow (and pour into others).

The Art of Being Influential … and my conversation with ADWEEK editor Robert Klara about brands, marketing, and corporate promises provided just the right dose of introspection. I’m often asked about how to transform a brand. Consider this: - Big or small, corporate or nonprofit, thinking about your organization as a brand, means creating a compelling story that's anchored in your core values (real values not the copy and paste), mission, and unique offerings. Your brand is a promise to your audience. It should be a familiar face - fairly consistent in all situations, experiences and platforms. Go beyond the logos and taglines to the essence of who you are. - The team. The team. The team. The team. Building a strong team is paramount. Find smart people. Create an environment that values fresh perspectives, encourages creativity and embraces failure as a learning opportunity. Try it, fail fast, try something else. - Great brands strike a chord. Emote. When you think of your organization as a brand, your goal is to create meaningful connections that inspire loyalty and influence behavior. Seeing your organization as a brand isn't just about marketing. It's about inspiring change. This fundamental shift can transform not only your brand, but the impact you make. https://lnkd.in/eR_pCyDY #BrandIdentity #Influence #ChangeMakers #NAACP #AdWeek

Seeing a lot of agency-led IRL panel events about brands connecting with Gen Z. I’ve noticed a few patterns: 1. The creators they are selecting are not Gen Z or representative of Gen Z values. 2. The creators don’t use their VOICE on their platforms. They’re usually smiling, looking good on the exterior, but not truly advocating for anything. 3. They are the “brand safe” choices. If you’re going to host conversations, START real conversations that need to be had. You need thought leaders on the stage not in the audience.