After reading the “BIG” De Beers announcement in mid September about their plans to reintroduce the historic “A Diamond is Forever” campaign I decided to share some of my recent thoughts on this subject. I put a few words together, not just on this subject but also about the perfect storm the global diamond industry is currently facing and also about the pitiful ignorance currently played out by the majority. I have been in the diamond industry long enough to realize what was will not be!! I do notice an ongoing transition and believe most are not able to grasp its magnitude! Everything we knew and understood from the past is simply becoming irrelevant, from what diamonds symbolize through their various valuing propositions and finally the different consumers and their desires for diamonds (or diamond jewelry). While the global industry still tries to hold on to their historic practices, a new and different generation is arising and they are showing they want a difference! They are craving for innovation, for the unique. One certainty that is taking shape, the importance of ‘diamond material’ as we knew and understood for decades is being hugely challenged. Diamond (and jewelry) design capabilities are becoming the new principles of value! This is a huge philosophical change for this industry.., which seems to be very hard to accept! Hope you enjoy the read… https://lnkd.in/dfQyKd-B Y #gemconcepts #diamonds #diamonddesign #adiamondisforever #diamondconsulting #designingdiamonds #diamondindustry #cuttingdiamonds #diamondmarketing
Well, if we think about sustainability, I am not sure lab grown diamonds are. A lot of energy is involved in producing. And the value when purchasing is very low but also consider if you re sell it, you will only get peanuts. More or less when you have natural or heat treated rubies and sapphires. Prices are completely different and higher if the stone is not treated.
Every other rock is forever also; and have been here much longer than any lab grown stones. There will always be those who prefer #Chanel or #Hermes and those who want the knock-off. Something for everyone.
De Beers is just coping. Look I can understand the sentimental value but diamonds are still more than sheer ceremony, they have a lot of industry use.
Founder and CEO, AthleteGEM™ “Uniquely Rare | Undeniably Real" | Chairman, Athlete Jewelers Alliance™ | NIL Jewelry Collective (NIL BLING™) 35-Year Jewelry Industry Insider | Strategic Partnerships |
9moYoram Finkelstein, what if we revisited the most famous natural diamonds and took your suggestion to celebrate and explore new ways to cut modern diamonds? I wholeheartedly agree and appreciate the proposal to highlight the beauty of both lab-grown and natural diamonds, acknowledging that they can coexist harmoniously. It doesn't have to be an either-or scenario. Perhaps, by calming the industry down and fostering unity, the common interest and love for diamonds could bridge the divide that currently exists. Embracing the diversity within the industry, both in terms of diamond origins and cutting techniques, might be the key to not only surviving but thriving in this evolving landscape. Let's consider this as an opportunity for collective growth and collaboration. Thoughts?