Yana Athanasiou, MBA’s Post

The latest study from UTA IQ — our research, data and analytics department — analyzes how creatives in entertainment and marketing are already leveraging the latest generative AI tools and why overall sentiment toward the nascent technology is shifting from fear to optimism. Swipe to see the biggest takeaways, and hit the link below to read the full report. https://lnkd.in/gJVfHaHe

If you ask the wrong question, the right answer is impossible. Asking the right questions is key to unlocking the best solutions. Identifying the ultimate business questions leads to optimal changes and outstanding results. Through an AI Discovery approach, you can discover your ultimate business questions, driving optimal change and realising unrivalled returns. #businessinsight #data #meaningfulchange #discovery

We're thrilled to share that Day 2 of INBOUND is in full swing, and it's been an inspiring journey. The level of knowledge exchange and insightful conversations around AI and its impact on businesses has been truly remarkable. Key Highlights: - Deep Dives into AI: Engaging discussions on how AI is transforming industries, with thought leaders providing invaluable insights. - Customer Data and Analytics: We’ve had the chance to showcase how ConvertML is redefining customer data analytics, making it simpler for businesses to gain actionable insights.   Want to see how we handle the heavy lifting when it comes to data and analytics? Check out our video to understand how we streamline processes, so you don’t have to! #DataDriven #CustomerExperience #AutomationSolutions #MarTech #MarketingInnovation #InsightfulData #BusinessTransformation #CustomerFirst #FutureOfMarketing

OK just been thinking -- how are companies, empowering AI or Data & Analytics to drive their business decisions with their key markets? would love to hear a variety of perspectives)!!!!!!

Solve your toughest puzzles effortlessly. With Sherlock AI you can play the detective in the domain of consumer trends—uncover where they are, predict where they're heading, and know the mystery behind their every move. Crack the code to consumer behavior with ease! #SherlockAI #ai #consumer #consumerbehavior #LocationIntelligence #data #analytics #ia4ai #ai4ia #marketing

Journey Further are going to Performance Marketing World Unlocked next week! On day 1, Joe Levart and Paul Aaron Norris are talking on the AI & Data stage. The talk's on leveraging data to navigate your blind spots and turn them into strategic growth opportunities, and how we've helped Marks and Spencer and Boots Hearingcare do that. On day 2, Joe, Paul and the team are hosting an intimate lunch to discuss the talk and wider topics. If you'd like to join, just message me and we'll fit you in if we still have spaces. If you're not going but our talk sounds interesting, we can arrange to run through it with you over video call - just drop me a message ✉ #pmw #performancemarketing #ai #data #marketing

Three Major Marketing Analytics Trends in 2024 Since prediction season is officially over, we can now focus on trending topics that are already happening (or just about to happen) and will likely stay relevant over the year. Over on the Adtriba blog, we've put together a quick summary of three major developments over the coming months. 📊 #GA4's Transition from Session-Based to Event-Based 🍪 The Death of #ThirdPartyCookies 🚀 The Rise of AI Powered #MarketingMixModeling Check out the blog to learn more! (Link in comments)

Will you be in NYC next week? Catch me at Quirk's Media at Booth #121. Imagine launching a survey globally. Imagine discovering insights within hours. Imagine instantly coding data with AI. Imagine discovering successful innovations quickly. Imagine chatting with a shopper's virtual replica. Imagine defining new customer segments. Imagine uncovering hidden opportunities and risks. Imagine a two-way conversation with data. Imagine analyzing diverse market data easily. It's all possible. #AIinResearch #DataDrivenInsights

Are you ready to revolutionize your data analysis and decision-making process? Say hello to Survey Smarter – your ultimate tool for uncovering actionable insights with the help of artificial intelligence! From identifying customer preferences to forecasting market trends, Survey Smarter empowers you with the knowledge you need to stay ahead of the competition. Ready to harness the power of AI for your surveys? Join the thousands of businesses already using Survey Smarter to unlock the full potential of their data. Sign up today and start making smarter decisions with Survey Smarter! #SurveySmarter #aiinsights #dataanalysis #decisionmaking #marketresearch #customerfeedback #linkedinposts #artificialintelligence