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Value is on the menu this summer. Restaurant chains such as Taco Bell, McDonald's’s, KFC, and Burger King have been leaning into value deals this summer in hopes of getting Americans to visit their restaurants more often and spend more when they do. It's an attempt to turn around the narrative that fast food has gotten too expensive. Quick-service restaurant sales have finally started to flag after chains hiked prices over the past few years to offset higher labor and commodity costs, deterring diners, especially lower-income consumers. That shift has been reflected in the hit to restaurant stocks this year. Shares of McDonald's and Wendy's are both down 13% year to date, while shares of Burger King parent Restaurant Brands International are down 11.3% and Yum! Brands is up just 1%. Starbucks, which calls itself an affordable luxury, is now struggling to encourage investors it still is, with shares down 18% in 2024. The S&P 500, meanwhile, is up nearly 15%. Enter value meals — which Wall Street pros say could boost foot traffic but lower margins. More: https://yhoo.it/3L8WEHO #yahoofinance #finance #economy #money #inflation

  • Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?
  • Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?
  • Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?
  • Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?
  • Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?
Frank Brcak

Operations Management at Seeking New Opportunity

3mo

If the price of oil actually retreats, if the federal govt stops attacking exploration, when people realize that the cost of exploration is obvious "trickle down" economics, then maybe a value meal will become just that...

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