Yahoo Advertising’s Post

“It’s really uprooting the definition of how you automate and how do you unlock that value. There’s not millions of premium sources when it comes to CTV, it’s much more finite. A lot of the programmatic ecosystem players have to really redefine how they approach programmatic, it’s that one-to-one connection and connection directly to the source where that’s been the beginning part of the journey.” Watch Soo Jin Oh, FreeWheel's Chief Strategy Officer, talk with Beet.TV about how programmatic advertising is being upended by the rise of CTV. #EffectvEmp https://bit.ly/4dw8c4s

“It’s really uprooting the definition of how you automate and how do you unlock that value. There’s not millions of premium sources when it comes to CTV, it’s much more finite. A lot of the programmatic ecosystem players have to really redefine how they approach programmatic, it’s that one-to-one connection and connection directly to the source where that’s been the beginning part of the journey.” Watch Soo Jin Oh, FreeWheel's Chief Strategy Officer, talk with Beet.TV about how programmatic advertising is being upended by the rise of CTV. #FreeWheelEmp https://bit.ly/4fBJUrq

CTV is still one of the fastest-growing channels in #advertising. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and #CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV: https://lnkd.in/e6Zz-HNs --- 📩 Stay on top of the biggest trends in #marketing, #advertising, and #media with EMARKETER Daily: https://lnkd.in/eJSnDuRW

Independent agencies drive programmatic CTV growth: FreeWheel Report: FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

CTV will take over advertising in short order. Combining digital tracking and attribution, with a high value TV experience is something advertisers are willing to pay for. We charted the budget shifts to CTV from other forms of media below. The biggest loser? Linear TV of course. #marketing #advertising

43% of US advertisers are pulling spend from linear TV to increase investment in programmatic CTV advertising, per November 2023 data from Proximic. Per emarketer’s forecast, Programmatic advertising will account for 84.2% of the $32.09 billion going toward US CTV video ad spend in 2025. This shift underscores the accelerating transition from traditional linear TV to programmatic CTV advertising, reflecting changing consumer behaviors and the growing importance of data-driven ad strategies in the media, tech, and advertising industries. #marketing #advertising #CTV

📺 "Cord cutting isn't losing momentum!" ▶ A combined 76% of marketers said that CTV was a moderately significant to very significant component of their advertising programs. ✨ CTV represents an optimal way to diversify revenue since CTV ads often yield higher ad recall and engagement rates. 💓 Let CMG help you reach your ideal customers with the right message, at the right time, on the right platform! 📣 Contact us today! #CMGorlando #CMGdigitaladvertising #STVmarketing #OTTdigitalmarketing #CMGorlandoRadio #CMGlocalSolutions #CordCutters #Streamingservices #DigitalGrowth

Time to unwrap a big year for Connected TV and CTV advertising. Take a look at the top insights, trends, and marketing opinions from 2023, with exciting predictions for 2024. #ctvadvertising

CTV has proven to be one of the fastest-growing channels in digital advertising. 📈 Have you missed what all the fuss is about? No worries, we’ve (well, Pierre Wingren, to be honest) got you covered. Read this CTV insight and become a CTV expert in no time. ✅

PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth: The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.