Yahoo Advertising’s Post

Unleashing the Power of Targeted CTV Campaigns with Deep Sync and MNTN Integration! Learn how this powerful collaboration can elevate your advertising efforts. Follow TechRay News for more updates! Visit us - https://techraynews.com #CTV #advertising #MNTNintegration #targetedcampaigns

Strap yourself in for a safari through the wilds of digital advertising, courtesy of IAB #NewFronts 2024. If you thought your work week was a jungle, wait till you dive into this extravaganza where Google flexes its tech muscles and Vizio turns passive TV watching into an ad-filled feast. 📺✨ Gone are the days of mundane media presentations; welcome to a rollercoaster ride through programmatic TV and dynamic ad landscapes. Whether you're intrigued by Google commanding the troops with Display & Video 360 or Vizio turning every TV pause into a commercial opportunity, this recap has you covered. Prepare to be wowed, schooled, and possibly overwhelmed. It's not just about sticking ads where they fit; it's about remaking the digital playbook. Dive into our full coverage and see why skipping this would be like ignoring a lion on your doorstep. 🦁🚪 Still here? Really, go read it now! https://lnkd.in/ghdQebsh 🚀💼 Read the full article - Don't be the last to know. Join the forefront, where the future of digital advertising is painted in bold strokes. Subscribe to ADOTAT and get insights that could make or break your next big campaign. Don’t just follow trends—lead them! Enter your email and make the leap from follower to front-runner. 🌟 👉 Subscribe to ADOTAT - Where the cool kids read about ad tech here: https://lnkd.in/gRmanzca

Strap yourself in for a safari through the wilds of digital advertising, courtesy of IAB hashtag #NewFronts 2024. If you thought your work week was a jungle, wait till you dive into this extravaganza where Google flexes its tech muscles and Vizio turns passive TV watching into an ad-filled feast. 📺✨ Gone are the days of mundane media presentations; welcome to a rollercoaster ride through programmatic TV and dynamic ad landscapes. Whether you're intrigued by Google commanding the troops with Display & Video 360 or Vizio turning every TV pause into a commercial opportunity, this recap has you covered. Prepare to be wowed, schooled, and possibly overwhelmed. It's not just about sticking ads where they fit; it's about remaking the digital playbook. Dive into our full coverage and see why skipping this would be like ignoring a lion on your doorstep. 🦁🚪 Still here? Really, go read it now! https://lnkd.in/ghdQebsh 🚀💼 Read the full article - Don't be the last to know. Join the forefront, where the future of digital advertising is painted in bold strokes. Subscribe to ADOTAT and get insights that could make or break your next big campaign. Don’t just follow trends—lead them! Enter your email and make the leap from follower to front-runner. 🌟 👉 Subscribe to ADOTAT - Where the cool kids read about ad tech here: https://lnkd.in/gRmanzca

OMG. $1 Trillion dollars in advertising. I was initially surprised when I read this article that states that social media is forecasted to have the largest YOY% ad spend growth in 2024 - because there has been so much excitement around retail media and CTV/streaming lately. I had wrongly assumed that, due to its maturity, social media would have a less steep trajectory than some of the channels that are viewed as more disruptive forces. But it is likely the maturity of the massive advertising infrastructure that is keeping social ahead of other channels. Social media is easy to plan, buy, build audiences, optimize and measure. I can only imagine that when the advertising apparatus that supports retail media matures and the streaming platforms get their ad-supported products formalized - we may then see social media spend growth slow way down. It will be fascinating to see if these forecasts become reality and if other platforms can attract advertisers more quickly through evolved offerings and self-serve tools.

Strap yourself in for a safari through the wilds of digital advertising, courtesy of IAB hashtag #NewFronts 2024. If you thought your work week was a jungle, wait till you dive into this extravaganza where Google flexes its tech muscles and Vizio turns passive TV watching into an ad-filled feast. 📺✨ Gone are the days of mundane media presentations; welcome to a rollercoaster ride through programmatic TV and dynamic ad landscapes. Whether you're intrigued by Google commanding the troops with Display & Video 360 or Vizio turning every TV pause into a commercial opportunity, this recap has you covered. Prepare to be wowed, schooled, and possibly overwhelmed. It's not just about sticking ads where they fit; it's about remaking the digital playbook. Dive into our full coverage and see why skipping this would be like ignoring a lion on your doorstep. 🦁🚪 Still here? Really, go read it now! https://lnkd.in/ghdQebsh 🚀💼 Read the full article - Don't be the last to know. Join the forefront, where the future of digital advertising is painted in bold strokes. Subscribe to ADOTAT and get insights that could make or break your next big campaign. Don’t just follow trends—lead them! Enter your email and make the leap from follower to front-runner. 🌟 👉 Subscribe to ADOTAT - Where the cool kids read about ad tech here: https://lnkd.in/gRmanzca

🎬 Curious about how consumers are interacting with CTV ads? Dive into our latest blog post to uncover the latest trends in CTV engagement and what they mean for your marketing strategy. Don’t miss out on these insights— they could be the game-changer your brand needs! 🚀 Read more: https://lnkd.in/ewqFrNP8 #CTVAdvertising #DigitalMarketing #ConsumerTrends #MarketingStrategy #ArtFormAgency #AdTech #BrandGrowth

Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership

I’m excited to share our latest article on how BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.     The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers. Read more, here: https://lnkd.in/evaR5VM4

Forbes has been accused of systematically misleading advertisers into believing they were buying ad space on Forbes.com when they were actually buying inventory on a secret, spammy ‘made for advertising’ (MFA) subdomain, www3.forbes.com. Major brands like The Walt Disney Company, Microsoft and Ford Motor Company were found to be unknowingly transacting on the subdomain. The incident evidences broader issues of ad verification and transparency across the adtech ecosystem, experts say. Read it here: https://lnkd.in/eBtZFfbw #marketing #advertising #digitaladvertising