WPP’s Post

OMD ranked #1 for total billings volume, with the highest rate and volume of growth among all global media networks in the 2024 projected billings report from COMvergence. OMD Worldwide CEO George Manas shared, “These results reflect OMD’s ongoing transformation as we’ve redefined the role that we play in advancing our clients business ambitions. It’s an evolution that has taken us from service provider to media partner to marketing collaborator, working with our clients to co-create next gen solutions that unlock growth today and secure lasting competitive advantage.” These projected outcomes continue OMD’s success and growth in 2024. This year, the agency has maintained its position as the highest-ranked media agency brand on the Effie Index, took Media Network of the Year at Cannes Lions, ranked as the number 1 Digital Network, and sustained a new business winning streak that included Gap Inc., Michelin, Turkish Airlines, AliExpress, and MSC Cruises. Also, in the COMvergence 2024 projected billings report, Omnicom Media Group had the highest rate (10.2%) and volume ($4.2) of billings growth among all global media groups this year. #OneOMD #COMergence #Billings

Unilever has recently revamped its global media agency partnerships, incorporating Publicis Groupe and Dentsu into its roster. This decision follows a comprehensive media review initiated in January 2024. Previously, Unilever partnered with WPP, Omnicom, Havas, and Interpublic. Under this new structure, WPP will continue to manage major markets such as the US, UK, China, and India, while also overseeing Sub-Saharan Africa. Publicis Groupe will take on media responsibilities in Thailand, the Philippines, and Vietnam, areas that were previously managed by WPP. Meanwhile, Interpublic's Initiative has replaced Omnicom in handling Canada. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #Unilever #partnership

A New Chapter for the Media Industry in the Middle East! The news of IPG's acquisition by Omnicom marks a transformative moment in the global advertising landscape—and its impact will undoubtedly resonate across the UAE and GCC. Together, these two titans are expected to manage an impressive 30-40% of total advertising budgets in the region, solidifying their status as a major force in the market. The big question now is whether this makes them the largest media company in the GCC and UAE. While this move certainly positions them among the most dominant players, the competition remains strong, and it’s exciting to see how the rankings might evolve. On a personal note, I can’t help but feel proud of my time with Omnicom. Working within such a pioneering network not only shaped my perspective on excellence in media but also fueled my passion for driving impactful, results-oriented campaigns. As I continue leading Y5Media forward, I see this as a tremendous opportunity for innovation and growth in the region. Industry shifts of this scale push us all to think bigger, collaborate smarter, and adapt faster. Here’s to the exciting possibilities ahead! I’d also like to take a moment to acknowledge Elda Choucair, the inspiring CEO of Omnicom MENA, whose visionary leadership has left a lasting impact on the region's media industry and on me personally. Her mentorship truly shaped my journey. #MediaLeadership #OmnicomIPG #MiddleEastAdvertising #ProudAlumni #digitalmedia #digital #programmatic #media #advertising #uae #dubai #dubaimediacity

Unlocking effectiveness one step at a time!

🏆At the 2024 Effie Greater China Awards, GroupM and its agencies scooped 3 Silver, 14 Bronze, and 12 nomination awards, totaling 29 trophies for its outstanding campaigns for Fotile, Mars, Mercedes-Benz Group AG, Shell, The Coca-Cola Company, and Xiaohongshu! GroupM was also honored as the TOP 2 Most Effective Agency Network of the Year, TOP 3 Effie Auto Awards’ Most Effective Agency Networks, with EssenceMediacom Shanghai recognized as the TOP 2 Most Effective Agency Office of the Year. These accolades highlight GroupM and its agencies' unparalleled works to tackle market challenges, engage target audiences, and achieve extraordinary outcomes. GroupM's remarkable performance and accumulated points across various categories secured top spots for its parent company, WPP, on Effie’s annual effectiveness rankings ⤵️ 2024 Effie Design Awards - No.1 Most Effective Holding Group of the Year 2024 Effie Auto Awards - TOP 2 Most Effective Agency Holding Groups 2024 Effie Greater China - No.1 Most Effective Agency Holding Groups. GroupM’s client The Coca-Cola Company was named 2024 Effie Greater China TOP 2 Most Effective Brand while Sprite named TOP 2 Most Effective Brand. #GroupMChina #EffieAwards

Ilias Charalampidis appointed as Head of Digital at BGM OMD Group Ilias Charalampidis has taken on the role of Head of Digital at BGM OMD Group, aiming to further enhance the company’s service offerings and drive its dynamic growth. With over 10 years of experience in the media industry, Ilias previously held the position of Digital Account Director. BGM OMD continues its digital transformation journey, which began last year, by investing in its employees' ongoing growth, empowerment, and development, an integral part of our company’s strategic vision. “Ilias, in his new role, will strengthen our digital services and products, further enhancing the experience we provide to our clients,” said Petros Lytrivis, Chief Digital Officer of BGM OMD. #BGMOMD #OMD #LeadershipAnnouncement #DigitalTransformation #MediaInnovation #TeamGrowth #DigitalLeadership #CareerMilestone

Interesting data shared to the WFA by Leela Nair & the Ebiquity plc team on the explosive growth of Independent Media Agencies in the APAC region, particularly in Australia. Indeed, if Indy agencies were a network, they'd rank as the fourth largest media network by media spend volume. New business wins across the Indys surpassed all other networks in the region bar Publicis. To the Aussie media veterans in my network; What factors do you think are driving this growth? What capabilities do the Indys possess the large networks lack? What can other markets with a strong Indy presence, such as the U.K., take from this? Mediaweek Australia Mumbrella AdNews Australia B&T Unmade #media #marketing #advertising #agencylife #transformation #digitalmedia #digital #newbusiness

We’re thrilled-in the best possible way We did it: Agency of the Year at LAIF—the highest honor in our industry. For those who don’t know, the LAIF Awards (Lagos Advertising and Ideas Festival) is like the Emmys for Nigerian advertising—and now, it’s a creative stage for the entire continent. So, yes, this is huge. Winning this feels like validation, like every late night, every tough call, and every bold idea was worth it. Since speeches weren’t allowed on stage, we’re pouring our hearts out here—this is our Thanksgiving note to everyone who made this dream a reality. Throwback to then... The last time we held this title was almost a decade ago. Since then, we’ve kept pushing boundaries, consistently delivering stellar work and earning medals at competitions like the Pitchers and Loeries. But the Agency of the Year award kept slipping through our fingers, a constant reminder to dream bigger, dig deeper, and refuse to settle. And Now... This year is different. With laser focus, relentless effort, and the trust and partnership of clients who inspire us daily, Insight Publicis is back at number one. And while winning in the past was unforgettable, this moment feels even sweeter. Why? Because it’s not just about the award—it’s about the journey. Insight Publicis was founded 44 years ago on the backs of dreamers and doers who refused to settle for mediocrity. That grit, that fire—it’s still alive today, and it’s what makes this win so meaningful. Here’s to You... The Humans of Insight—the dreamers, creators, and changemakers who refuse to rest on their laurels. To the ones who show up every day, pushing harder, thinking bigger, and proving that excellence is a habit. Here’s to more creativity, more innovation, and more milestones—fueled by real work, real partnerships, and a whole lot of heart. Let’s keep rewriting the rules, one groundbreaking idea at a time. This win is for all of us, and we couldn’t be prouder. Here’s to the journey ahead—together. 🥂✨  #winning #Awards #Advertising

Our very own Jad Rabahi writes on the value of a client-agency relationship that goes beyond the transactional. #IMPACTBBDO #BBDO Campaign Middle East BBDO Worldwide