WBR Insights US’ Post

AI is revolutionizing every aspect of the marketing lifecycle. Savvy marketers are harnessing the power of AI tools to supercharge their campaigns and stay ahead of the competition. However, finding the perfect balance between utilizing AI and preserving the human element in your content can be daunting. Join industry expert Ali Hart (Senior Product Marketing Manager, Optimizely) as she delves into strategies for integrating AI in marketing while maintaining authenticity and creativity. Discover how to leverage AI effectively without losing the personal connection that resonates with your audience. https://bit.ly/3ZkdNa5

ProcureCon US East is coming to a close but it was great to catch the Digital Frontiers panel and see past webinar speaker Gaston Alvarado (Sourcing Director, Lincoln Electric) speaking alongside Andy Mayer (Director, IT Contracts and Vendor Management, Post Holdings), Eric Dulin (Procurement Director Yum Digital and Technology Yum! Brands) and ❤️ Amanda Prochaska ❤️ (Founder & Chief Wonder Officer, Wonder Services). These thought leaders delved into the future of procurement with flair and foresight! But fear not, #procurement enthusiasts—our journey doesn't stop here. The road ahead is brimming with opportunities to innovate and learn. Join us for the upcoming virtual masterclass, 'Ahead of the Curve: Emerging Trends Shaping the Procurement Industry' on October 1st. Let's keep shaping the future together. Are you ready to stay ahead? #ProcureConEast #FutureOfProcurement #MasterclassMagic https://bit.ly/3X3sgnN

That's a wrap on Day 2 at ProcureCon US East, and what a day it was! The #CPO network stole the show, offering a brilliant snapshot of #procurement's current pulse and its boundless future. Haven't checked out our 2024 ProcureCon CPO CIO Report with ProcureAbility yet? Dive into insights from 100 visionary leaders in procurement, supply chain, and risk management. This strategic fusion is reshaping procurement in the digital era, perfectly aligned with cutting-edge tech. Ready to explore more? Dive in! https://bit.ly/3YSeebm

ProcureCon US Indirect East has officially kicked off in sunny Orlando, FL! We're excited for three days packed with insightful discussions, new connections, and a chance to collaborate with the best in procurement. We're already seeing some familiar faces from GEP Worldwide, Brex, Coupa Software, Zip & more. Our very own Patrick O'Connor will be onsite as well, so connect with or message him to learn how you can engage the #ProcureCon audience all year long! #procurement #sourcingstrategy #WBRInsights #InsightsOnsite #ProcureConEast

In the world of finance, it's a balancing act between tradition and tech innovation, yet 54% of institutions are still figuring out their AI game. They're missing out on key insights and task automation during chats—and they know it! https://bit.ly/3AaKe0a The buzz around AI-driven support is loud because it promises smoother, smarter interactions. But let's not forget, even in a tech-savvy era, nothing beats that personal banker connection. The future? It's all about blending the best of both worlds: a little bit of AI magic with a whole lot of human touch. Find out more in the Future Branches and Agent IQ report "The Next Wave of Digital Transformation in Banking" https://bit.ly/3AaKe0a

𝗔 𝗣𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗢𝘂𝗿 #𝗣𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: ⚡ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗿 🔮 𝗙𝘂𝘁𝘂𝗿𝗲 𝗣𝗿𝗶𝗰𝗲𝘀 ? Which would you rather have: a teleportation device that instantly delivers any procurement item but has a 1% chance of sending each item to Mars OR a crystal ball that shows you future market prices for any procurement item but whispers the information in time consuming riddles? 𝟳𝟬% 𝗼𝗳 𝗽𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘁𝗲𝗰𝗵 𝗼𝗻𝗹𝘆 𝘀𝗼𝗺𝗲𝘄𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝘀𝗼𝗹𝘃𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀, 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗰𝗼𝘀𝘁 𝘀𝗮𝘃𝗶𝗻𝗴𝘀. To truly excel, procurement must be more involved in tech strategy, focusing on solutions that enhance visibility and drive actionable insights. Discover more: https://bit.ly/4ciKRlz

Transforming customer insights into actionable strategies can be quite the challenge. The good news? Most businesses are sitting on a treasure trove of customer data! But here's the twist: turning that data into real value isn't as easy as it sounds. https://bit.ly/3MpK8og As the volume, variety, and velocity of customer data skyrocket, the challenge only grows. And let's not forget the ongoing battle with data privacy and consent issues, a major concern for nearly half of the respondents. 🔍 Over half of organizations rate their ability to use customer data effectively as just "moderately effective" or less. How does your organization stack up? It's time to reflect and rethink strategies for harnessing the full potential of your customer insights. Let's turn those data points into powerful actions! 💪 #ecommerce #retail