World of Good Brands’ Post

Throwing it back to when we shook up Jose Cuervo’s social presence with vibrant visuals and fresh dynamic content 🍹🥃. From meticulous styling to innovative camera rigs, Capture, our agile content agency powered by human creativity and AI, crafted content that’s as cool and authentic as Jose Cuervo itself. Shot across nine stunning locations in Cape Town, we made sure every image told a story of energy and connection. Here’s to content that’s affordable, adaptable, and always engaging – just what the brief ordered. Click the link below, to read the full article 📲 #ThrowbackThursday #JoseCuervo #ContentCreation #BehindTheScenes #BrandEngagement

AdAge selected Dreamcaster as the winner of the Best Use of A.I. category. As I took the stage with the incredible team from FCB New York and production company HELO, I had just one thought in my mind: our entire industry spent a year discussing how and when to use A.I., yet we didn’t even focus much on A.I. during the creation of this project. And yet, here we are, winning this award. Why? Reflecting on the past two years, I realized how superficial our discussions about using A.I. in our work often sounded. Most ideas that start with phrases like "we're going to use Midjourney or ChatGPT or whatever…" end up feeling somewhat mundane. I believe Dreamcaster resonated because the jury sensed that when it was conceived, A.I. wasn't even part of the conversation. And if that's what they thought, they were correct. As Dreamcaster took shape under the guidance of the brilliant FCB/Michelob Ultra team, it became apparent that artificial intelligence would inevitably play a role in this concept. After all, we needed to translate a live game into a sensory experience for someone. However, our discussions never revolved around A.I. Early conversations focused on questions like: How can we make the blind commentary as engaging as that of a sighted commentator? Can we exceed the quality of an average commentator? How can we ensure joy for both the commentator and the fans? How can we expand this technology to benefit all blind people? This experience taught me that when you concentrate on bringing your client's brand proposition to life in the right way, ask emotionally driven questions, and prioritize the core idea, you'll arrive at something powerful. And then, A.I. will be there to support you in achieving your boldest dreams, just like Photoshop, digital cameras, or your smartphone. In conclusion, don't start with A.I., and you might just create the "Best Use of A.I." idea of the year. https://lnkd.in/eSMEVx4v Thomas Mori Alexandre Abrantes Emma Armstrong Michael Aimette Todd Sussman Daniel Roversi Brei Monteiro Elisa Tanganelli Diana Gonzalez Cash Logan Butler Matthew Hamburg Eric Benitez Lilly Sessions Pieter Claeys Roxane Schneider Vitor Hugo Favero Ricardo Marques Talita Andrade Miles Ritenour Ashley Williams Marcel Marcondes Susan Credle Tyler Turnbull Martina Suess Cromer Vita M. Harris Andrés Ordóñez Tina Allan

Havas's latest Prosumer report officially launched at #CannesLions2024 📣 Surveying more than 14,000 respondents in 32 markets, we took an in-depth look into how people feel about AI's influence on our everyday lives and societal issues such as safety, government, healthcare, and education. Our report explores perceptions and perspectives from mainstream consumers, prosumers and forward-thinking market drivers on AI's impact over the next 6 to 18 months. Keeping you up to date on the transformative force shaping the future of advertising – AI. To access the full report follow the 🔗 ---> https://lnkd.in/eZtH3dMS #OneHavas #MeaningfulDifferences #GenAI

Personalization increases engagement, personalized content resonates more deeply with individuals because it's tailored to their interest. - Greg Wasserman Catch the episode 👉 https://lttr.ai/AM86j #livestreaming #streamlikeaboss #businesscoach #videocoach #LightBulbMoment

Yesterday, Dow Jones won silver for six Telly Awards, which honor the work created within television and across video, being selected among 13,000 global entries. This recognition is a testament to the tremendous video work being done across our Custom Content from WSJ and Live Journalism teams. Congratulations to the winners below: Custom Content from WSJ  General-Advocacy & Causes: Hyundai - Driven By Hope  General-Science & Technology: Boston Children's Hospital - Driving Pediatric Discovery  General-CSR: Corporate Social Responsibility: Indeed - Need Workers? Hiring Job Seekers With a Criminal Record Can Be the Right Move Live Journalism Events & Experiences (Branded Content): 2023 Future of Everything Festival: Discover the Future as it Takes Shape. Use of Generative AI (Immersive, Interactive & Mixed): Sustainable Horizons: Creating a Greener Future through AI. Scripted & Narrative (Immersive, Interactive & Mixed): Sustainable Horizons: Creating a Greener Future through AI. See more here: https://lnkd.in/eTtca68

In the tidal wave of AI-generated content, the challenge is to stand out. Where do you start? Crossbreed. If you crossbreed a lion and a tiger, you make a liger.  Imagine seeing that in the zoo. People would buy tickets just for that. Crossbreeding is the process of blending different elements, styles or formats to create something new and unique. And unique stands out. We answer the question of how to stand out in the AI tidal wave era with an equation: Standout = crossbreeding (genre crossover x medium (audio x video)). Results? Highly engaged content experiences. Emotional connections. Fans. When you're ready, add complexity by going inward to become authentic. Because authenticity stands out too: Character + world + story = authenticity. That leads to the conclusion: crossbreeding + authenticity = standout XL. Standing out is simple math. And here is your teacher; Billy Boman. Get ready to explore the possibilities of AI-driven creativity like never before. Access the video in the comments. #AIvideo #AIcrossbreed #video #Creativity #AIcontent

Sports Illustrated Publisher Laying Off Staff After AI Scandal: The publisher of Sports Illustrated, The Arena Group, has laid off all staff following a missed payment to the brand's licensor, Authentic Brands Groups (ABG). The revocation of the magazine's license led to the decision, exacerbated by financial troubles and AI-generated content. This marks a significant loss in American sports journalism, with uncertain prospects for the publication's future. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

Everyone has been talking about a certain fruit-named company's ad recently. Love it or hate it, however, it has sparked a vital conversation about the value of craft in the industry. With AI-generated virtual production making waves, how can adland encourage brands to invest back into craft and the high-quality production values that come with it? And do the finest craft-led campaigns truly require massive budgets and extensive time to be effective? I asked Pablo González de la Peña, Owen Lee, Yan Elliott, Frances Draskau and Alexander Nowak in my latest article for Creative Salon Worldwide. Link to the article in the comments below. #marketing #advertising #ai #craft #VirtualProduction #CraftInAdvertising #AIInnovation #MarketingStrategy

The best ad I've seen in a WHILE. So relevant, so creative. https://lnkd.in/dxRpxYyY

🚀 Exciting News for Content Creators! 🚀 Say goodbye to the hassle of searching for images—introducing AI-Generated Images in Bramework’s First Draft Pro! 🎨 You can now easily add stunning visuals directly into your blog posts. Choose from various styles and sizes to bring your content to life! Ready to level up your content game? Watch our video tutorial to see how it works 👉 https://lnkd.in/es-bsTdu