The Women in Programmatic Network’s Post

⏰ Webinar Today! ⏰ 📆 At 2pm EST, join our webinar to learn more about how to prepare for the deprecation of cookies. 🍪 The Women in Programmatic Network US chapter welcomes Chelsea Donovan of Index Exchange as she shares her expertise in this timely and exciting discussion about the future of programmatic. ❗ Register via link in comments. #TWIPN #TheWomenInProgrammaticNetwork #TheFutureisFemale #Cookieless #Programmatic #DigitalMedia #Identity

Authenticity. Let's talk about it: Brands that can humanize their digital presence, admit oopsie daisies, and actively engage with their community, foster a sense of loyalty and an environment where trust can flourish. 🌟 Read more: https://lnkd.in/ecTbc5wj #Authenticity #BrandEngagement #CommunityBuilding

In an era where the digital landscape continually evolves, it's imperative for brands to understand the shifting dynamics of trust and credibility. Annual insights, such as those from Edelman's Trust Barometer, highlight a universal truth across generations: the importance of digital trust. Our experiences tell us that trust is not merely a generational concern. Whether it's Gen Z, Millennials, or Baby Boomers, each group values their data privacy and how companies handle their personal information. A single negative experience can deter even the most loyal customers. What's fascinating is the adaptability of older generations to the values and concerns of younger consumers, particularly Gen Z. This generation, wielding significant purchasing power, is reshaping our world with fresh perspectives on privacy and data security. They remind us that saying, "I have nothing to hide," is no longer enough. In today's digital age, respecting and protecting user data isn't just good practice—it's a mandate for maintaining trust and loyalty. As we navigate this digital transformation, let's embrace these changes with openness and commitment to our users' needs and concerns. The future of brand loyalty depends on our ability to adapt and uphold the values of trust and privacy across all generations. #DigitalTransformation #BrandTrust #PrivacyMatters

Gen Z is easily stereotyped, but you might be surprised by some of the data. Check out this by-the-numbers breakdown of Gen Z by SheerID for ADWEEK: https://lnkd.in/eF2eVTqd

Gen Z is America's largest generation, making up 32% of the global population. Our latest blog reveals how Colossus SSP's tailored approach decodes Gen Z's influence on marketing and B2B. As a Black-owned and woman-led SSP, we share values with Gen Z, such as inclusion, which uniquely positions us to craft diverse, data-driven strategies to reach and engage this key demographic authentically and effectively. Read or listen to the full blog post here: https://hubs.ly/Q02GY2gj0. #GenZ #Marketing #DigitalStrategy #supplysideplatform

I feel like the past decade has been a rollercoaster of conflicting and changing data on whether people want companies to take stances on political issues. It's easy to see why brands might be confused about what to do. From my perspective, it all comes back to your audience and what your brand stands for. These two things combined will help guide whether to speak out or not. Axios has the latest - with more saying they DON'T want companies to speak out: https://lnkd.in/gb55Xhd8 PR friends and colleagues, what do you think?

Get ready to unleash your marketing swagger with me on August 16! Join the upcoming Women Belong webinar for some serious #zwagger and learn how to craft an authentic strategy for customer engagement. Grab your ticket now -- at bit.ly/zwagger! 💃🎉 Women Belong #womenbelong #marketingwebinar

Consumer Trends: How Consumers Feel About a Potential US TikTok Ban Recently, 1WorldSync surveyed over 10,000 consumers in the US to explore: -What they predict the future of TikTok will be in the US -How they feel about a potential ban -How they would reallocate the time they spend on TikTok if the platform is banned We analyzed this data to understand consumers’ attitudes regarding a potential TikTok ban and how these attitudes vary based on age and gender identity. In this report, we share our key takeaways from this analysis.

"Exploring the Dynamic Impact of Social Media on Society 🌐📱: A Comprehensive Overview" In our interconnected world, social media has become an integral part of our societal fabric, reshaping various aspects of our lives. This comprehensive analysis delves into the multifaceted impact of social media, exploring its profound transformations in communication, connectivity, relationships, business, activism, mental health, and privacy. **Communication and Connectivity:** Social media, through platforms like Facebook, Instagram, and Twitter, has revolutionized global communication, breaking down geographical boundaries. Instant information sharing has become a powerful tool for fostering connections among friends, family, and communities. **Relationships:** While social media has allowed for maintaining connections and creating supportive communities, it has also presented challenges. Excessive usage can erode face-to-face interactions, emphasizing the need to ensure that social media enhances genuine connections. **Business and Marketing:** Social media has transformed how businesses engage with consumers, with advertising and marketing strategies shifting online. While offering personalized experiences and direct consumer feedback, it also poses challenges related to online privacy and misinformation. **Activism and Empowerment:** Social media has empowered voices globally, propelling movements like #BlackLivesMatter and #MeToo. However, meaningful impact requires offline efforts to complement social media activism. **Mental Health and Well-being:** Despite enhancing connectivity, social media raises concerns about mental health. Excessive usage can lead to envy, anxiety, and depression. Responsible online behavior and user well-being should be prioritized by social media companies. **Privacy and Ethical Considerations:** Privacy concerns arise with the valuable personal data collected by social media platforms. Stricter regulations and ethical standards are crucial to safeguard users' privacy rights and prevent misuse of data. As we navigate the transformative landscape of social media, let's strike a balance between leveraging its potential and addressing challenges. Fostering genuine connections, empowering voices, promoting mental well-being, and ensuring privacy protection can shape a more inclusive, meaningful, and responsible online world. #SocialMediaImpact #CommunicationRevolution #BusinessTransformation #ActivismOnline #MentalHealthAwareness #PrivacyEthics #DigitalResponsibility

'In order to promote trust, important values like agency, human rights, privacy and safety must become integral to the process of designing technology at the earliest possible stage.' Social media companies are (hopefully) learning these lessons as their products' effects on individuals and society come under the spotlight. Check out this timely article from the World Economic Forum Agenda senior writer Kate Whiting. Karyn Gorman, Spencer Feingold, Gayle Markovitz #technology #digitaltrust #socialmedia