Steven Wolfe Pereira ⚡️’s Post

Strong brands drive business with customers and attract the best talent to continue to innovate and evolve an organization. That's why I am looking forward to attending Brandweek on September 23-26 to connect with brand leaders and hear incredible stories of how brands can drive and respond to culture, leverage data for superior strategy and even talk about the realities versus myths of AI. If you're heading to Phoenix for #Brandweek too, let's chat! #marketingconference #brandbuilding

Emerging technologies are transforming consumers' lives and society at a faster rate than ever before. So we were thrilled when Diageo approached us to create a visual identity for their new partnership lab designed to shape the future of celebration. The aim of the Fusion Partnership Lab is simple - to allow Diageo to thrive beyond its traditional boundaries. So Founders Makers developed a naming narrative, verbal & visual identity, all led by the core idea of “Where Innovation Sets Celebration Alight.” Fusion Partnership Lab has been launched to rapidly explore and deliver deals between Diageo's Innovation team and growth-stage companies. It's specifically designed for scale-ups that are looking for the resources, reach and brand recognition to supercharge their next stage of growth, and co-create the next generation of consumer products. The perfect brief for Founders Makers! Super excited to see the newly announced cohort: Obsess - immersive shopping platform Ai Palette - ai powered social listening tool Speakeasy Co. - tech and e-comm platform Archetype AI - multimodal ai foundation model UneeQ - 3D digital humans NINA - smart self-pouring solution Jebbit - interactive digital experiences Lounge - create and organise communities OfferFit - ai testing platform for marketeers Co:Create Ink - blending tradition with technology for tattoo artists Tipple - enabling brands to sell alcohol direct to consumers across Europe Superlogic - powering the future of loyalty and connected commerce Wowzi - Africa's premier creator platform Innit - food intelligence platform Adrich - patented smart label technology Spirits Network - shoppable television network #slingshotstateofmind #brandidentity #innovation

Around 70% of #APACconsumers think that by 2035, relationships with #AIcompanions can be as fulfilling and rewarding as human-to-human relationships. Are brands ready for the upcoming AI-filtered and culturally reshaped reality? Dominic Powers, Chief Growth Officer, dentsu APAC, said, “We are only now just entering the next era of transformation across technology, culture, and consumer expectations. An AI-filtered world might seem far into the future, but it is already becoming a reality today." Read more here. https://lnkd.in/dR4VpRPs

At the #BrandSafetySummit Asia, Samantha Stetson, Meta, and Chiradeep Gupta, Unilever, shared insights on 'Navigating the Nuance and Opportunities Beyond Brand Safety.' The discussion centered on harnessing personalized brand suitability for growth, with a strong emphasis on a people-first approach. Key insights included establishing collaborative frameworks across platforms, agencies, and brands, harnessing AI to bolster content integrity, and the importance of continuous learning and adaptation to uphold brand safety in a dynamic digital landscape. A key takeaway? No one can do it alone. Success in brand suitability is a collective endeavor that drives change and fosters growth.

New Makes You Wonder drop! 🔥 Oskar sits down with Patrick Zinga, the head of digital media, consumer data and martech at The HEINEKEN Company, to unpack how technology and creativity are shaping the future for brands. - Martech meets creativity: How Heineken blends data with bold campaigns. - The “bravery score”: Why risk-taking is the key to breakthrough marketing. - AI, performance marketing, and the evolving role of brands in 2025. Patrick shares insights from his journey at media agencies and his leadership at one of the world’s most iconic beverage brands. This episode explores how data-driven innovation and collaboration are reshaping the future of modern marketing. Don’t miss this one! Links in the comments 👇

Steve Olenski, The CMO Whisperer, recently had the pleasure of chatting with Raja Rajamannar, CMO of Mastercard and one of the most influential marketers today. They delved into topics ranging from Super Bowl advertising strategies to the future impact of new platforms on marketing. Raja's insights on how marketers can continuously improve, coupled with his unwavering curiosity about AI, make this episode a must-listen. Steve uncovers Raja's transformative journey at Mastercard over the past decade, where he's elevated the brand to the top 10 most valuable worldwide. From pioneering experiential multi-sensory marketing to embracing AI and Web3 technologies, Raja's leadership has set new standards in inclusive design. Listen here: https://hubs.la/Q02m4fN40

The discourse* around the critical response to the newly launched Humane AI pin has sparked a debate: Can online reviews about a new product make or break a business? Maybe. But I’d argue that In this digital era, it doesn’t take much for a single tweet or 1-star review to spread like wildfire 🔥 To overcome the noise of criticism—especially if it’s coming from multiple directions—brands have the opportunity to redirect the narrative and be memorable in their own right. To listen, reflect, and strengthen customer relationships. By setting ego aside and seeking to understand the customer perspective, businesses can uncover blind spots, fix flaws, and build something better. To me, the process is threefold: 1️⃣ Listen actively Analyze reviews, social media, influencer content and brand communities to reveal disconnects between brand intentions and customer reality. 2️⃣ Respond thoughtfully Craft considerate public replies, connect with the community, acknowledge missteps, apologize and share specific commitments to improve. 3️⃣ Act on feedback Follow through on promises, keep customers looped in and demonstrate real change. Remember: Negative feedback can sting, but welcoming it opens the door to building better products, relationships & brands. You can't control what people say, but you can control how you respond. 💪 As a brand, will you react reflexively or reflect thoughtfully? Dig in your heels or dig for truth? Shut down dialogue or engage authentically? Seize the opportunity to listen, empathize & improve. Your customers and bottom line will thank you ⭐ *(More context about the launch situation in the comments) #brandmanagement #customerexperience #feedback #growthmindset

Interesting read on how the Coca-Cola brand is already keeping up with the current technology trends by blending AI technology with creative marketing to engage its audiences 💡. Such strategies are projected to increase much further especially in these current times. https://lnkd.in/d9QaDUD4 https://lnkd.in/d9QaDUD4

Why top leaders from Diageo, Publicis Groupe, Crossmint and MoonPay trust Next Wave Culture ↓ AI, Web3, and marketing trends evolve fast. Get ahead of the curve. Receive exclusive insights on the latest innovations, delivered to your inbox. 3 Reasons to subscribe (for FREE): 1. Learn how top brands innovate. 2. Stay ahead of cutting-edge trends. 3. Improve your productivity with prompts The new edition just dropped and includes: 💡 AI in action ↳ Check out how Reebok & Shaq use AI to reduce costs and fuel creativity. 🔥 Future product launches ↳ See how a fan-made viral ad for adidas created demand for an unreleased product. 🌱 Community building ↳ Find out how Degen Distillery are breaking new ground with a community-first approach. 🌐 What’s new in Web3 ↳ Learn how Doodles are setting a high bar. 🚀 Boost your productivity ↳ Unlock tools like WRLD CHNGRS to seamlessly blend creativity with productivity. 🤖 Find information easier ↳Speed up your search with Perplexity. Jordan R. / Alejandro Reyes-Knight / Sammy Verghese  / Diego Borgo ᵍᵐ / Anders Christiansen / Keith Soljacich Gif by Blair Vermette ♻️ Found my content helpful? Please repost to help others who might benefit from it too. Subscribe to Next Wave Culture [Link in comments] Follow Pete Madigan

We’re witnessing a significant shift in the landscape of brand loyalty, as top brands are adopting innovative strategies to deepen their connections with consumers. #InnovationInMarketing Insight: The focus is moving from mere transactions to crafting personalized experiences. Utilizing data analytics and AI, brands are now offering customized products and services, making each consumer feel uniquely understood and valued. #Personalization #DataDriven Growth Strategy: This approach extends beyond just boosting sales; it’s about cultivating long-term relationships. Brands are actively building communities, particularly through social media, to create a sense of belonging among their customers. #CommunityBuilding #SocialMediaEngagement Case Study: Take Coca Cola for example, which has revamped its strategy to include consumer feedback in product development and organizing experiences that align with their audience’s lifestyle and values. #CaseStudy #CustomerFirst Partnership Approach: Central to this trend is authentic engagement. Brands are now viewing consumers as partners and collaborators, not just purchasers. This inclusive tactic fosters deeper, more resilient connections. #CollaborativeMarketing #EngagementStrategy Conclusion: Brands that prioritize these authentic, experience-centric relationships are poised for success in the dynamic market environment. It’s a strategy that benefits both the brand and the consumer. #FutureOfMarketing #BrandSuccess #MarketingTrends #BrandInnovation #ConsumerExperience