Wine Institute’s Post

“Making wine is the easy part” is a phrase that’s not entirely true, but it is certainly more challenging to bring a wine to market and sell it. The traditional path to making your own wine often takes over a decade—starting from a cellar hand, then assistant winemaker, to head winemaker, and finally going alone. It’s a long process that I imagine can knock out the creativity and enthusiasm of young talent. When I see someone like Dayton Charles, there’s no reason why he shouldn’t dive in right away. He’s got more exciting ideas than I’ve ever had. So, we’re giving him the chance to do just that—setting him loose in Livermore, California to craft a Cabernet Franc. After a few years, Not Yet Named has secured the licenses needed to import and sell alcohol in the UK, a sales platform, accounting software, established connections with top-class wineries, and developed the appetite (and ability) to take some risks. Hopefully, we've also gained a few loyal customers who also enjoy what we do 😉. These are all the background essentials for making your own wine, but they’re also the things that make it tough for someone to start out. I’d love to share these resources with the next generation of talented winemakers who have the passion and potential to create something truly special. Dayton will be making a Livermore Cabernet Franc (with a bit of guidance from Not Yet Named customers, of course—that’s how we do things). Get your hands on a bottle for £40 via our website and follow Dayton’s journey in California. Plus, you'll get the chance to vote on key decisions for this unique Livermore Cab Franc. Expect 3-4 votes in this special edition, combining Dayton’s flair and your democratic decision-making. https://lnkd.in/dfArbAf2

We've got four powerful date-based automated emails you'll want to consider setting up for your winery. 1. When they subscribed 2. When they last purchased wine (and get them to purchase again) 3. When they joined your wine club 4. Their personal anniversaries and celebrations Learn how to implement these and the benefits for your winery by watching or reading this week's content here: https://lnkd.in/gtnyirrg :: :: #emailmarketingforwineries #sellmorewineonline #anniversary #anniversaryemails #datebasedemails #datetriggeredemails #emailautomation

In the competitive world of winemaking, family-owned wineries shine bright with four unbeatable advantages. Unlike corporations, the most successful family businesses prioritize long-term vision, building lasting relationships, ensuring quality, and preserving invaluable institutional knowledge. This is why family wineries continue to thrive in a demanding industry where patience and dedication are paramount. Cheers to the power of tradition and legacy! #FamilyWineries #WineIndustry #LegacyBuilding #BusinessSuccess

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

My latest for WineBusiness.com covers the maze and scope of the new regulations as wineries grapple with how to comply with the bottle bill. In addition to California wineries, importers who sell in California and out of state wineries who sell to Californian wine club members, for example, are all required to report sales monthly and pay fees. And label the wines with CRV. It’s massive.

Excellent and Free Course on the Wines of the Rhone Valley offered by Napa Valley Wine Academy in conjunction with Inter-Rhone. Intermediate level done in 4 parts that does nice coverage of Cotes du Rhone AOC, CDR Named Villages, the Crus of the CDR and Other AOC's of the Rhone Valley. You are awarded a Certificate upon successful pass of the final exam at three stages. Good news is that you have unlimited attempts. Lots of info is covered, so its good that they broke it down into 4 sections. Great way to learn about this important region and a fantastic review even if you think you know it. Do you know how many CDR Villages are allowed to append their names? How many Crus North and South in the CDR? The difference between Cotes du Rhone and the Rhone Valley? What types of wines are produced in each Cru or each of the Villages with DGC? If not, you will benefit from doing this course. Hop on the NVWA website https://lnkd.in/gmiG8gkV and check it out. Membership gives you access to even more study tool, video education, webinars, WSET helps and mock exams and a free Certification course of your choice for Napa Valley, Oregon, Argentina or American Wine.

To oak, or not to oak - that is the question? In our latest blog post written by Nick Adams MW he touches on why oak is associated with so many wines and whether that’s always a good thing. Plus, “The Chardonnay Conundrum”! To read more and find out why wineries use the oak barrelling technique, check out the post here: https://lnkd.in/dMND-VqF

This empty shelf can only mean one thing: Top Wineries 2024 is coming! We've just finished reviewing thousands upon thousands of wines for our Top Wineries of Australia and New Zealand 2024 lists. Are you excited for this year's lists? Which producers will be awarded The Real Review Winery of the Year? #therealreview #topwineries #topwineriesofaustralia #topwineriesofnewzealand #winereviews #australianwine #newzealandwine

The charm of American wineries often lies in the story of generations nurturing the vineyards and crafting wines, yet this heritage is far less common in the U.S. than in Europe, where family-owned wineries can boast centuries of history. The struggle to keep these wineries within the family showcases the nuanced challenges of American succession planning in an industry where longevity is the exception, not the norm... #familybusiness #successionplanning #longevity #wineries

Though winemaking in Mexico’s Valle de Guadalupe dates back to 1683, most vines were abandoned or torn out by war, and by 1997, only 10 had survived. Today, the region is comprised of nearly 200 wineries, making up 90% of Mexico’s wine. So who is responsible for the region’s recent growth? As SevenFifty Daily reports, “Pedro Poncelis Raygoza, the founder of Vinícola Punto y Aparte, believes the identity of Valle de Guadalupe is in the hands of the next generation of winemakers.” Raygoza, once named the best sommelier in Mexico by the Association de la Sommellerie Internationale, may have a point. In recent years, we have seen second- and third-generation vintners transforming their family vineyards and producing innovative wines that excite today’s wine consumers. Read more: https://lnkd.in/eetyuZ5Z 📷: SevenFifty Daily