Wine Institute’s Post

Kentucky gets more booze Visitors than Scotland, in spite of being a much smaller population than Scotland AND having less Distilleries. Ireland's Whiskey Tourism drive ALSO outperforms Scotland. It's tiny, in comparison with Scotch. Tequila Tourism in Mexico has Books, Websites, Trains. It also has properly-funded, Government involvement. Meanwhile, in Scotland, it's a hopeless, really embarrassing state of affairs. It's all about 'the brands', Scotland doesn't individually capitalise on being the World's best Whisky Country. Many think it already does but you have to think, Scotch is drink named after a Country. It should have unique Training, a Website, Books, Apps, a Network, all funded and benefitting Scotland, not people in Hong Kong. Scotland has NOTHING as well-funded as Kentucky. When it comes to funding Scotch Whisky Tourism, Scotland doesn't. Scotch is a heavily (some say, ridiculously) Taxed, UK cashcow. It's not one that benefits Scotland properly. If you look at the Scotch Whisky Association and Visitscotland's all-over-the shop-Tourism drive, it's laughably amateur and hopelessly under-funded. Nobody is in charge. As the link below shows, its really easy to promote an Iconic Booze Tourism product. With lots of money. That's how. The Scottish Government needs a Scotch Whisky Tourism Budget and Policy, immediately. As Financial results and burgeoning world markets show, we can't just leave it up to the Producers who can (and do) make 'Whisky' anywhere, even though this would need to be the starting point. It needs to be a combined initiative for Scotland, THEN for 'The Industry'. There ALREADY are examples of Big Distillery Players coming together to improve things. There already are several joint initiatives. What's a few £million, to £multi billion Corporations? Some, the Corporations of the Richest people in the World. #ScotchWhiskyTruths #TheScottishGovernment #ScotchWhiskyAssociation #VisitScotland

🍷 Interested in discovering the collaborative efforts driving responsible wine consumption worldwide? Meet the partners of Wine in Moderation – a dynamic network of organisations, and various stakeholders united in promoting moderate and responsible drinking. ▶️ Who are the Wine in Moderation Partners? Key actors of the international wine value chain and representative international bodies of various stakeholders can become Associated Partner. Partners support the development of the programme and the dissemination of the message across different wine value chains and at international level. ▶️ Why Partner with Wine in Moderation? As a partner of Wine in Moderation, organisations gain access to a wealth of resources, tools, and collaborative opportunities to drive positive change in their communities. By joining forces with like-minded partners, we can collectively promote a culture where wine enjoyment is synonymous with moderation, responsibility, and well-being. Together, let's raise awareness, educate, and inspire individuals and communities to enjoy wine responsibly. 🥂🌍 #WineInModeration #ResponsibleDrinking #Partnerships

We’ve been extolling the virtues of living and working in #Essex ever since our #PrivateWealthGuide was first launched five years ago. Now, all eyes are on Essex for another reason: it’s booming wine industry. #PrivateWealthGuide #TheOnlyWineIsEssex https://ow.ly/cpWS50QfW2Q

WHERE IS YOUR NEXT WINE EXPERIENCE? Are you thinking about your next wine experience? At the bar or the table? With pairing or all about the wine? With extension in the vineyard or stay on the chalice? 🍷 And why not beyond that? A more or less famous destination is never just wine, beach, or peaks to conquer... Who has lived in this place before our arrival? In the last 50 years or over the previous 500? 🏹 And why here and not elsewhere? I often invite my guests to mind OUR business, i.e., to find out what they have invented over the centuries to survive or to discover the reasons why, in one part of the world, wine is produced in one way rather than another. Randomness? Rarely or only partially... A tourist may seek relaxation or exploration. 🏖 The critical thing about a destination is to offer both independent and complementary, but in any case rewarding, ways. #winetourism #winedestination #visititaly #foodandwinetourism #pdotourism #winesfromitaly #drinkitalians

Wait, you thought California Wine Country was all about wine? You didn’t realise beer tourism was a thing? Well, think again, because every year Sonoma County’s Russian River Brewing Co produces a limited release triple IPA that you’ve probably never heard of, but it’s kind of a big deal. More than 25,000 craft beer fans from seven different countries (and forty North American states and territories) visited Sonoma County to get their hands on this year’s ‘Pliny The Younger’ 20th anniversary brew, and it was the most successful release yet - 🍻 The overall economic impact on the destination was $8.6million. 🍻 69% of visitor spending went towards food service and accommodation 🍻 Generated 261 direct hotel bookings and nearly $285k in local taxes This unique annual event always takes place over a 2wk period around the end of March/beginning of April and the dates for 2025 will be released soon. Read more https://lnkd.in/dakeEbjn Sonoma County Tourism #travelandtourism #travelindustrynews #traveltrade #craftbrewing #LifeOpensUp

Have you read the latest issue of our wine-focused magazine, Assemblage, yet?👇 In this issue, we explore the first part of the journey taken in Homer's, The Odyssey, and take a closer look at the wine regions visited on their path, paying close attention to those in Italy and Spain. We also hear from owner of Feudi di San Gregorio, Antonio Capaldo, on what sustainability means to him. And award-winning wine writer, Guy Woodward, writes about the art of storytelling through wine. https://lnkd.in/evwGQ8V9

This article does a great job of emphasizing the shift towards sustainability as a necessity rather than an option for businesses, especially in the wine industry. It clearly defines two drivers of the equation, between consumer demand and business imperatives, in simple terms. Thanks Damien Wilson for making the call for the wine industry to recognize and attend the U.S. Sustainable Winegrowing Summit. https://lnkd.in/gHQQ8Rkq

🌟 Thrilled to share the publication of our latest research in Benchmarking: An International Journal! 🌟 Our study, "Green Human Resource Management and Sustainable Performance in the Wine Industry: The Mediating Role of Green Innovation," explores the significant impact of Green Human Resource Management (GHRM) on the Sustainable Performance (SP) of wineries. We also delve into how Green Innovation (GI) mediates this relationship, providing fresh insights for the wine industry, particularly in today's post-COVID landscape. 🍷🌱 This research, conducted by Javier Martínez Falcó, Eduardo Sánchez García, BARTOLOME MARCO LAJARA, and Nikolaos Georgantzis, leverages data from 196 Spanish wineries to validate our conceptual model. It's a unique contribution to the fields of environmental management and human resources, filling a gap in the academic literature on GHRM practices in the wine sector. We invite you to read the full article and discover the implications of our findings for sustainable practices in the industry. Check it out here: https://lnkd.in/d9KK9zaX #GreenHRM #SustainablePerformance #WineIndustry #Innovation #AcademicResearch #EnvironmentalManagement #HumanResources

Microbes are essential to maintaining biodiversity and sustainable viticulture practices. Thanks to the panelists for sharing your ideas for how the wine industry can adapt to our changing climate.

Learning from each other. That's what the The Porto Protocol Foundation is about in general. In particular, on 25 March, it will be about how wine regions can learn from each other. Soils, climate, grape varieties and other topics will be discussed in the first Climate Talk of the year (online). Recommendation! #climatechange #SolutionsForTheWineIndustry #portoprotocol