Wildpack Beverage’s Post

Here's IMPOSSIBREW®'s 2023 - in 12 numbers. 👀 40 million. The number of times people saw us on FB & Instagram this year. 📹 24 million. The number of times people saw us organically on TikTok. 🍺 500k. The number of hangover-free beer moments we made more relaxing. 🙋♂️ 100k. The number of people who chose to follow our journey online. 📈 170%. The percentage growth we had this year compared to 2022. 🌀 52%. Mentioned 'buzz' as the main reason for choosing our beers. 🔁 44%. The percentage of customers who repeat and come back for more. 👋 17%. The percentage of customers who were recommended by friends. 💥 4. The number of limited edition SKU's we released this year. 🏆 3. The number of awards won (Great Taste and 2 X World Beer Awards). 👨👩👧👦 2. The number of new amazing people who joined our team full-time. 🥇 1. The rank of both our Lager and Pale - awarded by the World Beer Awards (UK Country Winner, Non-Alcoholic Lager and Pale Ale Category). It has been an incredible year. Thank you to our amazing team, loyal customers and investors who made this happen - cheers to a smashing 2024!

Did you know the Catalina Wine Mixer wasn’t a real event until the movie Step Brothers made it one... 6 years later? The *iconic* gala takes place during the last scene of the movie when the brothers head to the "greatest wine tasting event" on Catalina Island. The fictional event appeared so real, people would google the event to see if it was actually a thing. It got so much traction that 6 YEARS after the movie came out, Catalina Island *actually* decided to create the mixer IRL. To say it was a success is an understatement. It’s 2024, and the mixer STILL sells out every year. As a brand marketer, one thing is clear: Branded entertainment is a powerful medium to create movements. Instead of trying to insert yourself into the story, you have the power to write it yourself. Tag a friend who you'd take to the IRL Catalina Wine Mixer 🍷 #brandmarketing #brandedentertainment #brandbuilding

Brands doing good: Lucky Saint . . . “𝘼 𝙛𝙚𝙬 𝙮𝙚𝙖𝙧𝙨 𝙖𝙜𝙤, 𝙇𝙪𝙘𝙠𝙮 𝙎𝙖𝙞𝙣𝙩’𝙨 𝙁𝙤𝙪𝙣𝙙𝙚𝙧, 𝙇𝙪𝙠𝙚, 𝙝𝙖𝙙 𝙖 𝙩𝙝𝙤𝙪𝙜𝙝𝙩: 𝙬𝙝𝙖𝙩 𝙞𝙛 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙤𝙘𝙘𝙖𝙨𝙞𝙤𝙣𝙨 𝙤𝙣 𝙬𝙝𝙞𝙘𝙝 𝙬𝙚 𝙙𝙧𝙞𝙣𝙠 𝙗𝙚𝙚𝙧 𝙘𝙤𝙪𝙡𝙙 𝙘𝙤𝙢𝙚 𝙬𝙞𝙩𝙝, 𝙤𝙧 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙖𝙡𝙘𝙤𝙝𝙤𝙡. 𝘼𝙡𝙘𝙤𝙝𝙤𝙡-𝙛𝙧𝙚𝙚 𝙗𝙚𝙚𝙧 𝙬𝙖𝙨 𝙣𝙤𝙩𝙝𝙞𝙣𝙜 𝙣𝙚𝙬, 𝙗𝙪𝙩 𝙜𝙧𝙚𝙖𝙩 𝙩𝙖𝙨𝙩𝙞𝙣𝙜 𝙖𝙡𝙘𝙤𝙝𝙤𝙡-𝙛𝙧𝙚𝙚 𝙗𝙚𝙚𝙧? 𝙏𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙖 𝙧𝙚𝙫𝙚𝙡𝙖𝙩𝙞𝙤𝙣.” I started my relationship with Lucky Saint when their award winning ads caught my eye. You might have seen one if you've been on the London Underground in the past year or so. What’s to love about Lucky Saint | B Corp™? > tastes fantastic straight out the fridge 🍺 > the UK's #1 independent alcohol-free beer > all the benefits of a cold one without the drawbacks of alcohol The recently introduced Hazy IPA is so good and so popular it’s in short supply! I'm not surprised, it is so good you don't know there's no alcohol. Why buy Lucky Saint? They tick all my boxes. > flexible subscription option - I get a new box delivered every 6 weeks > they have their own pub in Marylebone, called…The Lucky Saint! > Lucky Saint is a certified B Corp, committed to prioritising the welfare of people and the planet alongside profit Dive in. You will not be disappointed 🙌🏻 Have a great weekend when it comes! Grab a cold one with me. Cheers! 🍻 … I’m John. My colleagues and I at TRUSTB help clients solve complex problems properly. DM me to find out more. I’m on a mission to write daily [no end date in mind]. If you liked this post, connect, follow and hit the bell 🔔 for regular posts. … #No4thFloor  #founders  #purpose  #managementconsulting … Photo in my kitchen, Thu night

Tonight i'm at Small Gods Taproom in Shaddock St for one of their epic events This one will be about Beer, Gear, and walking into some Fear! Let's have a beer together and hear the State of Play story - going alcfree, starting NZ's fastest growing brewery, the future of beer and how my mid-life anti-crisis continues walking 800kms across Spain.  First decision - what gear do I need? So I asked Ben at Living SImply.   Bar is open from 5pm and we will kick off 6:30pm till 8:30. I love beer and love walking. So I'm combining my two loves and walking 800kms across the top of Spain on the Camino Frances next March. Spain has the highest percentage of non-alc beer at 15% share of total beer. SO lots of market research to do? And 40 days of needing a beer after a long walk.   But how do you prepare for a trip like this and who can you trust for the right gear and the right advice. I chose Ben at Living Simply (Newmarket) and bought one of their Aarn Packs.   These guys have all the best gear for your adventuring and trusted Camino advice.  We thought we would include some beers and the story of @stateofplaybeer, to a Camino special gear review and Q&A with the experts.   It's FREE to attend, buy a beer (there is plenty of State of Play) and if you have already walked a camino bring your memories. Ben will bring along his best sellers to show for the Gear review. I will have some State of Play cans for you to take home too.

Have you ever been to a summer festival where one food truck is always busy? It has long queues all day and outsells everyone else? That's because they are doing something different. They do 1 thing incredibly well. Woodfire pizza. One size. Three choices.  Kids. Adults. Vegan. Done. They know their audience.  They know where they are selling. Other food trucks serve great food, but there is too much choice. Other food trucks do one thing, but the quality, service, and vibe aren't as good. Their queues are shorter because word of mouth isn't buzzing. Do one thing; do it well. Consider this and be like the wood-fired pizza food truck when you speak at your next event. Most speakers use a conference talk to share a list of tips. 4 / 6 / 8 / 12 - I know, I used to do the same. Stop. Don't do this. Tell one story of a moment in your success/career when, against the odds, you won. This is what people want. This is what they will remember. This is the wood fire pizza. When your talk is sharing a list of tips your audience feels like they are staring at the menu board of a food truck with too many choices. Too many choices / too much information means they remember nothing. Plus it's not what they came to the conference for. A conference is a full-on day. Lots to do and see. Which talk to attend? What to miss? Got to get the quality networking in. If you give a 20-minute talk and the event is 6 hours, your talk is less than 6% of the time. Plus, there are generally simultaneous talks in different rooms. So your 6% competes with other professionals' 6%. Just like a festival, the audience needs to choose which band they watch - which food truck they buy from. And which they don't. Keep it simple. Tell that story you have lived. Avoid educating and explaining. GPTS and blogs do that. Inspire and motivate. What to know how Shelley did it? Join me on June 19th at 12.30 UK time for a free webinar. Paid tickets are available that come with resources and coaching. If speaking at events is part of your BD for 2024 / 25, then join me. Link in the comments. #Conferencetalk #keynotespeaker #eventspeaker #csuite Martin Barnes

You may only need one idea to change everything. …here’s an idea from a beer festival. 👇 I was an invited guest to a special beer festival. I’ve never been into a brewery before, so it was really nice that it was held in the Joseph Holt brewery itself in Manchester. The beer festival was part of Joseph Holt’s 175th anniversary celebrations. To make it easy for everyone they converted one of the brewery rooms into one long bar. As you can see from the picture it was jam packed full of different beers. There was a lot of choice. It was easy to see what the choices were. They made sure everyone could clearly see what was on offer. And that’s the idea. It’s so easy for us to assume that our existing customers know what we do. The thing is - they probably don’t. And if they don’t know then they can’t or won’t buy. 💥 What can you do to remind your existing customers of everything you do ? 💥 Just like the beer festival… …..reminding them of everything that you offer, might just mean more sales and more cash coming into your business. ❤️ Share if this is helpful 🔥 Follow me on LinkedIn for more content on pricing, profit and creating a better business.

Oktoberfest runs through October 6, and you don’t have to be Bavarian to observe this time-honored tradition. Last year Germans consumed almost 1.7 million gallons of beer at the Munich festival, but restaurants in the United States celebrate in their own fashion. A few last-minute ideas you can try: 🍺 Develop a beer promotion. Create specials around a German beer if you serve one. If not, promote a brand that needs a little love, enticing your guests to try something new. 🇩🇪 For non-beer drinkers, try other options, like a German wine, or a German-inspired food item (Schnitzel, Frankfurter, Bratwurst, Pretzels, etc.). ↩️ Create bounce-back specials for returning guests. (For example, spend a minimum amount on one Oktoberfest item and receive a complimentary beer or wine when you return before the end of October.) Hope this inspires some Oktoberfest revenue uptick at your restaurant. Prost! #RestaurantMarketing #RestaurantCampaigns #BounceBackCampaigns #Oktoberfest

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If you haven't visited Little Little Miami Brewing Co you don't know what you're missing! Are you wondering if the "cool" factor is high enough for you? Take our recent virtual tour and judge for yourself. then go try their delicious food...which not even our virtual tours can quite capture. 😉 #virtualtour #googlemaps #customerengagement