Wild Fig Marketing Inc.’s Post

When should you be marketing if you have a long sales cycle? We work with many clients whose sales cycles run into months, if not years, and we are often asked when they should be marketing. All the time... But you would expect me to say that, wouldn't you? It really is true: Your prospects will be looking to you ahead of the purchase and throughout the decision-making process. There need to be different touch points, and different narratives, as your marketing cannot only be aimed at top-of-funnel targets. #industrialmarketing #salescycle #marketing

Who do you blame - Lack of Marketing or Lack of Sales? I try to balance both arguments here https://lnkd.in/em7Bkwt3 #sales #marketing #salesvsmarketing

How to tell if you need to 𝙪𝙥𝙜𝙧𝙖𝙙𝙚 your sales deck? Three questions: 1/ Does your sales process includes pitching using a deck? If yes → proceed. If not → don’t bother. 2/ Is sales your bottleneck, or is it marketing? If yes → proceed. If not → fix your marketing first. 3/ Do you want to improve your close rate? If yes → proceed. If not → don’t bother. My 𝘖𝘯𝘭𝘪𝘯𝘦 𝘊𝘰𝘢𝘤𝘩 client was probably doing pretty good already. With over 300K followers on IG, getting lead is easy. He and his team was making 5 figure monthly. But if sales can be improved, why not? So I worked with them, focusing on: 1. Clear communication of their value proposition and process. 2. Highlighting results and testimonials. 3. On-brand design. The results? 5 figures turned into 6 figures. Want better sales? Upgrading your sales deck 𝘤𝘰𝘶𝘭𝘥 𝘫𝘶𝘴𝘵 𝘣𝘦 𝘵𝘩𝘦 𝘦𝘢𝘴𝘪𝘦𝘴𝘵 𝘭𝘦𝘷𝘦𝘳 to pull. Have you seen a similar story?

If you are struggling with sales, the chances are you are either talking to someone that doesn't value what you have to sell or you are someone that lack the economic power to buy. When you qualify your prospects using this framework, you reduce wasted marketing efforts. Have you ever found yourself with wasted marketing efforts before? Do share your experience in the comments section so we can learn together

Marketing and sales go hand in hand 🤝 This #MarketingMonday, we dive deeper into the connection!

How to tell marketing & sales apart They’re opposites, but… You can’t have one without the other. → One moves the prospect and the product/service closer. → The other one converts the prospect into a client. Did you know that most people aren’t good at both? My weak spot is one-to-one sales. What’s yours? #easymarketing P.S.: This video was so long that I decided to cut it into two parts. The next one will have the actual marketing tips for the stall. (Coming next Friday)

What are some common misconceptions about sales and marketing in this industry? ✏️ There are a few common misconceptions about sales and marketing in the trailer industry. One misconception is that sales and marketing are the same thing. While they are closely related, they are actually two distinct functions that require different skills and approaches. Another misconception is that sales is all about selling products, while marketing is all about branding and awareness. In reality, both sales and marketing are about building relationships and understanding the needs of customers.

Want the secrets to skyrocketing your sales? 🤫 Our whitepaper uncovers 5 Steps to Plan an Ambassador Marketing Campaign That Drives Sales! Discover how to fine-tune your strategy and amplify your revenue: https://hubs.ly/Q02zD2T10 #Brandbassador

Value derives from a good marketing strategy. Value derives from a great story. Value derives from personal connection. Sales is easy once all the rest is taken care of. https://lnkd.in/eemxHFHS

Lots of business owners are quick to blame their marketing when sales are down. I get why—owners think that the messaging isn't connecting with the public. But most of the time, there's actually a deeper root cause of their sales lagging. It's not that the message isn't connecting with the public—it's that maybe your product isn't what they want. Watch the video below to find out how you can label this problem—and get steps on how to address it to improve sales.