This month's ADWEEK cover story: DoorDash will attempt something that's never been done in the Super Bowl. It will DoorDash one winner a supersized prize from EVERY Super Bowl ad.
Yes, that means DoorDash will change one person's life with at least four cars, a pallet of Reese's Cups, a 1,000 Popeyes Louisiana Kitchen chicken wings (ordered at their convenience, naturally), and roughly five dozen more prizes. The winner will even get a 30-pound vat of mayo.
So how will Kofi Amoo-Gottfried and the Wieden + Kennedy pull it off? Cross-collaboration rarely seen across brands and agencies rarely seen in today's world.
I spoke with the CMO, Mariota Essery, Henry Lambert, Bertie Scrase, Dan Viens, Lanae S. and Christen Brestrup about how this audacious sweepstakes came together.