Wieden + Kennedy’s Post

Have you ever started on one pathway only to have something bigger revealed? Giving shape to ideas shows us what couldn't be seen before. A better view. A greater perspective. Action moves us forward. What started out as a brand and design promo has transformed into something more… This is a rally call.  To our entire tribe. To anyone who can hear. A call to arms. A call to action. To join us in designing a better future. Our marching drums.  Our pounding hearts. A manifesto within a show-reel. Proof of our power. Proof of what’s possible. Companies & creatives from around the world. For people and the planet. For progress and innovation. We're rebranding our generation's story here. And to anyone who tells you a better way isn’t possible — show them this reel. _ Creativity to design a better future. www.andgoodcompany.ca #designforgood #branddesign #andgoodcompany

Do you know the funny story behind Wowme name? Check out our blog post https://wix.to/gMPZf1f #brand #name #wowme #creative #stuff #design #product #productdesign #industrialdesign

BEWARE! Dare to stand out in a sea of sameness. At Pausetively, we're all about keeping it real, thinking outside the box, and creating brands as unique as you are! 🚀 #CreateJoyByDesign #BreakTheMold #AuthenticBranding #InnovateNotImitate #DoItPausetively

Where creativity meets strategy, sparks fly, and brands shine #CreativeSpark #StrategicShine #BrandMagic #SparksFlying #CreativeStrategy #ShineBright #BrandElevation #SparkYourBrand #StrategyDriven #CreativeBranding

In my latest Medium article, I share some of the impactful learnings I had after revisiting The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini. This time, I took a deep dive into LOVE uncovering invaluable lessons on how fostering a love for people - ourselves included - is essential for driving meaningful innovation. #humancentric #innovation #love #humanistic #user #design #innovative #empathy #pepsico #unicorn

Continuing over the next few quarters, you will see MakersPlace substantially evolving to become a premium brand to better serve the evolving needs of artists and collectors. In this article, we outline the principles that will guide us through this transformation: ● Recognizing digital art as legitimate art ● Prioritizing premium curation and expertise ● Offering premium design and storytelling ● Driving innovation ● Establishing a global online and physical presence ● Delivering world-class services To learn more about the details of these guiding principles, read more here https://lnkd.in/dmTQ9vjJ

https://lnkd.in/g9hkQXgt This is what we need to create a story for the LGD category. Not me too same same. It can be done. I have been looking at the coop model. Sunkist and Ocean Spray are prime coop brands. Don’t underestimate the power of coop branding. Google coop business model. It might be applicable in the LGD space for the smaller CVD growers to be to market some of their output in a branded umbrella. Necessity is the mother of invention. Don’t under estimate the power of working together for a common goal : to build a powerhouse LGD brand at the consumer facing level.

🌐 Eve of Transformation 🌐 As we stand on the brink of NexaBrand Collective’s™ launch, I am reminded that this isn't just about unveiling a consultancy; it's about celebrating the convergence of a collective. A collective bound by the belief that authentic and lasting Brand Performance flourishes when driven by Purpose, Principles, People, Product, and Planet. Tomorrow marks the day we officially come together— change makers, rabble-rousers, brand aficionados, visionaries, and creators united in the quest to redefine what's achievable in brand development. NexaBrand Collective ™ is more than a name; it's a pledge to ensure that every strategy, and every innovation, springs from a place of integrity and intention. Thank you for embracing this journey with open hearts and minds. Together, we're not just celebrating a consultancy; we're igniting a movement where success is measured not just by profit, but by the positive impact we create. Ready to join the revolution? The best is truly yet to come. Follow us at: https://lnkd.in/eGjDEKDN 💡 Design Innovation 💡: This Panton chair was the first to be made in one piece with a cantilever design. #NewBeginnings #NexaBrandCollective #BrandDevelopment #BrandIdentity #BrandInnovation #BrandPurpose #BrandDesign

Latest episode: "Beyond Aesthetics." In this quick deep dive, we explain why understanding the complexities of #brandarchitecture is critical to developing a #sustainablebrand. 🔗 https://lnkd.in/dPXmwchE #BrandClarity #Purpose #Impact

#MediaBriefExclusive: In an exclusive article for Mediabrief.com, Suresh Rangarajan, Founder and Chief Executive Officer of Colive, Future Of Living, writes about leveraging technology for efficient coliving and outlines how design can make coliving more functional, comfortable, and aesthetic. He also highlights the technological advancements of Colive’s proprietary tech and underscores how community makes coliving more meaningful. link in the comments #mediabrief #exclusive #leadership #marketing #media