Generated 500Mn+ Cumulative Views for D2C Brands | Pinterest Marketer | SEO | Helping D2C Brands to Grow with my tactics of Pinterest and SEO | Managed 50+ Pinterest Profile and grow their Brand value with sales
Tarunjeet Rattan Absolutely. It's like a doctor charging for consultation. They charge for their expertise and knowledge exchange. Whether you take their opinion or change your mind later, whether you buy the pills they prescribe, or don't get the tests done they have advised, has nothing to do with their fee. They charge for their time (both present and past time investment they have made to have that kind of expertise and credibility).
It's so common, especially in the Indian market where the competition is steeply high. Many agencies are competing for a brand-win with bare minimum profit margins. Brands shamelessly ask for pitches, plans, designs, and opinions, and "never getting back" seems like a norm not to feel guilty about, at all. If agencies start charging for pitches, brands being judicious of their money, will be much more appreciative of agencies' time, giving "creative thinking & creative process" the respect it truly deserves.
In a PR pitch ...
You can steal the idea
You can copy the presentation
You can replicate a version of the team
But you can't ...
Replicate the skill
Copy the vision
Steal the passion
Happens a lot in PR. More than you think.
Should we start charging brands for making a pitch ?
#pr#staystrong#agencylife#lifeinpr#pitch#prpitch
In a PR pitch ...
You can steal the idea
You can copy the presentation
You can replicate a version of the team
But you can't ...
Replicate the skill
Copy the vision
Steal the passion
Happens a lot in PR. More than you think.
Should we start charging brands for making a pitch ?
#pr#staystrong#agencylife#lifeinpr#pitch#prpitch
In a PR pitch ...
You can steal the idea
You can copy the presentation
You can replicate a version of the team
But you can't ...
Replicate the skill
Copy the vision
Steal the passion
Happens a lot in PR. More than you think.
Should we start charging brands for making a pitch ?
#pr#staystrong#agencylife#lifeinpr#pitch#prpitch
The pitching process is by no means linear.
In a perfect world you:
• Land on the perfect story angle
• Send it to your media targets
• Get a bite – and BOOM, there’s your hit
But that’s not always the case. Securing coverage takes a lot of creative thinking, experimentation, pivoting, and patience.
And my team is revealing their deeper secrets. 🔓
We recently launched a new bi-monthly, LinkedIn newsletter – How’d You Get That Hit?
Our first edition features Marely Arias sharing how to win with local tied to an on-air segment with WSVN's "Deco Drive.”
Take a closer look at the pitch that won the producers over and how to master the art of local coverage.
https://lnkd.in/gvi4fZFt#pr#publicrelations#strategy#mediarelations#teamwork
City of Toronto & Investment Banker/Banking
4moIncredible to hear, awesome My dearest friend Whitney, a big congratulations to you and your time at PR by Whitney Williams! Cheers! ⭐️📸🥂🇬🇧