Whitehouse Post’s Post

Smart home technology, a focus on sustainability, and product enhancements with AI were just some of the observations from Razorfish CEO Josh Campo at last week's CES event. Read more from his conversation with Antoinette S. in Digiday: https://lnkd.in/eN-ZRDBJ #AI #sustainability #smarttech #CES2024

💡Rexel's AI Transformation Journey💡 Discover how Rexel, a leading electrical supplies distributor, revolutionized their product data management by leveraging AI technology. Enriching 800,000 products to meet ETIM standards, they achieved up to 98% accuracy in filling content gaps. #ai #distributor #productdata #dataquality #productinformation

Informative article from Salesforce on '4 AI Trends To Watch for in Telecom'! You can read the full article here: https://lnkd.in/epeNv73t

I can’t help seeing some irony in this statement. “Chip developing subsidiary Sony Semiconductor Solutions installed the cameras, which are about the same size as a digital camera, at 500 undisclosed 7-Eleven locations.” So the cameras are anonymous. We are not. But here’s what bothers me most with this. “While the strategy is said to lead to more purchases by helping connect consumers with products they can immediately buy, it is difficult to measure the effectiveness using data.” So to summarize. This store chain will process and benefit from your existence by using or training AI, and has no idea whether that will be effective in meeting their objectives. Which mean that if it isn’t, the data - and perhaps the entire system - might end up being repurposed. Being realistic, it’s obvious that AI will be a prime tool in physical advertising in the future. That’s most likely unavoidable. But putting out an unproven system that may have unintended consequences (and not even speaking of the infosec concerns) is irresponsible. https://lnkd.in/gd5KzS7s

INSIGHT: dentsu’s Consumer Vision 2035 study explores long-term trends shaping the next decade, highlighting the role of AI and emotional engagement in future consumer behaviors. #ConsumerVision2035 https://lnkd.in/ge74dPQ8

Big Box Energy: Retail Media Reaches 200 Networks Besides #AI, #retailmedia networks are perhaps the biggest topic right now in the broader media & #advertising sector. We quantify the impact. Read more on Localogy Insider: https://bit.ly/4anEgFC #vericast #microsoft Bill Rosenberg , Alex Weinberger #microsoftadvertising

https://lnkd.in/edp5Dpuk Excellent piece written by Keith O'Brien from my alma mater Realeyes - Vision AI showcasing the importance of attentive seconds and duration in driving purchase rates. It's important to point out the similarities to the recent Kantar study, different channels and formats garner different DURATIONS of attention. While both pieces of cited research focused on in-context creative, Lumen Research Ltd has found that when looking at media formats, you will also find differing volumes of attention by channel and format. Finding the optimal amount of attention for your brand will differ from even your closest competitor, as incumbents and challengers need vastly different DURATIONS of attention to obtain the same level of performance and outcomes.

Creative problem solving is even more important than ever with the potential opportunities with AI models and efficiencies.

As we get ready to wrap up 2024, I'd love to get out on the road for a few more speaking gigs. My latest is Recreating the Retail Experience: How Unattended Retail and AI will change the retail experience. Here's more from my speaking bio, reach out if I can help bring some year end inspiration to your team! Recreating the Retail Experience: With over two decades of experience in the retail industry, David brings a wealth of knowledge on consumer behaviors and retail trends. His unique perspective on the future of shopping is invaluable as AI and new payment technologies reshape the retail landscape. Join David to stay ahead of the curve and gain a competitive edge in this evolving industry. David's engaging presentations not only educate but also inspire. His forward-thinking approach and ability to connect with the audience make him a standout speaker. Don't miss the opportunity to learn from his insights on AI, consumer discovery, payment tech, and unattended retail. See what industry experts are saying about David: - Marcia Tabler, Retail Advertising & Marketing Association: "He doesn’t just deliver a speech - he lives his message." - Mort Goldstrom, Newspaper Association of America: "David Polinchock makes you see the world through a different set of lenses and imagine new ways to think and grow." Experience David's creative mind and vision for the future of retail by visiting his blog: https://lnkd.in/eSq_3wxr Looking forward to connecting and sharing insights on #AI, consumer discovery, #paymenttech, and #unattendedretail! #RetailExperience #AI #Speaker #Innovation #RetailTrends

Consumers are overwhelmed by endless choices in tech shopping. How can brands stand out? Tawfik Jarjour from Accenture Song shares insights on creating impactful customer journeys. Learn how embracing AI, targeted marketing, and streamlined experiences can help consumer tech brands differentiate themselves and connect more meaningfully with customers. https://accntu.re/3z9pSEk [Image Description: The image shows a man with a big smile and short dark hair. He is wearing a blue suit, a white shirt, a light pink tie, and a small U.S. flag pin on his suit’s lapel. The background is a gradient of green and blue tones.]