Whitehouse Post’s Post

Sharing is baddie behavior. 😎 Whether you’re splitting a single deep dish with your work bestie or snacking on slices at book club, our latest work with Schwan's Company Red Baron Pizza highlights the silly moments where sharing pizza leads to authentic connection - and confessions. Check it out on LBBonline - Little Black Book: https://lnkd.in/dNNzPSZ5 #ShareSomethingAwesome #Creative #Advertising

While watching the VMAs, I saw a new favorite ad. To me, Kraft Heinz's Mac and Cheese "Bear Hug" spot is perfection. The ad starts with a shot of someone wearing socks on lush green grass. This opening scene sparks curiosity about what product/brand it is about. It makes people wonder why the person is wearing socks when feeling the grass, since this is usually shown when someone is barefoot. Then it takes a surprising direction, the feet lift up, revealing the actor smiling and embracing something furry. The shot of the feet from behind the furry creature and the close-up of the hug set the scene and introduce the bear, furthering the storyline. Then we get a close-up of our bear, fully taking in that hug, and then a wide shot to show the magical forest with the bear and actor doing a heartfelt embrace with a slight sway. Enter the spoonful of mac and cheese ✨. The actor then returns back down to earth, leaving the dreamlike scene, to be at a kitchen table. While still sporting a face of pure bliss, the actor relishes that first bite feeling. Great things about this ad: • Bears are universally loved—by people of all ages—and, similar to Kraft Mac and Cheese, they evoke feelings of warmth and comfort. • The bear perfectly balances being adorable and lifelike with its expressions and sounds. AI/CGI animals are tricky to get right since people put a lot of pressure on the outcome. My mind immediately goes to The Call of the Wild, 2020 (which appears as a result when you search for "cgi dog movie.") • Using the rich green scene having the actor floats from reality to symbolize how Mac and cheese transports you and feels like a bear hug was brilliant. Overall, it's clever, heartwarming, and relatable. Maybe I'm biased because I've been a fan of Kraft Mac and Cheese since day one (who hasn’t) and have been craving it lately—but either way, this ad hit all the right notes. https://lnkd.in/g5mEUQGw #kraftmacandcheese #advertising #marketing #bearhug

HOUSEHOLD NAMES 🏘 ✍ 🏘 ✍ We've had a yearning to work with more household names / brands since starting up Curious Crab Productions and quite often, the bigger brands seem to be 'guarded' somewhat by intermediary agencies or big PR and marketing firms. With this hurdle in mind, as a small production house, the sense of achievement in having the honour to work with brands like The Bart Ingredients Company is much greater than just delivering the finished content and we appreciate every bit of work that comes in, however big or small. 🏘 ✍ 🏘 ✍ This brand film for Bart Ingredients was turned around in less than 2 weeks as last minute support for their amazing rebrand and an added value for buyer conversations with the likes of Waitrose & Partners and more. The team and I had so much fun producing it. The tight turnaround, meant it had to be all about the food and the fact that we have everything pretty much available in-house meant it was possible. 👩💻 👨💻 I'm super proud of the team Clare Cassidy Chris Jackson Lee Skillett for just following my lead and going for gold on every project we deliver and feel lucky that we had a quiet enough couple of weeks to get it done - as right now, we're swamped! Thanks Matthew Falk Arnold Monteith for the great opportunity - it's lovely to work with you all. 🏘 ✍ 🏘 ✍ #bartingredients #bart #ingredients #spices #herbs #dryspices #householdnames #brands #branding #brandfilm #filmproduction #brandmarketing #marketingagency #contentproduction #contentmarketing

How did popcorn find its way to the theatre business? - Inspired by Google's Doodle, as some of you guessed. Now, if you've already read about the history, feel free to scroll to another post. Bye! But if you haven't and want to check out some interesting facts, stick around. Hi. Popcorn’s history dates back thousands of years to the Mesoamerican era when maize was a staple crop. But the popcorn wasn’t just food, It was used in rituals, as jewelry, and as decoration. Fast forward to the 1800s in the U.S. Surprisingly, popcorn wasn’t just a snack. Back then, people enjoyed it as breakfast, mixed with milk, similar to cereal! Affordable and easy to make, it quickly became a household favorite. 🤔Can you imagine the taste? Then the real turning point came in 1885 with the invention of the first commercial popcorn machine by Charles Cretors. What did it do? 👉 Scalability: Popcorn was no longer just a homemade snack, it could now be sold anywhere. 👉 Street Food to Popularity: Vendors popped up (pun intended) at fairs, street corners, and eventually public venues. Finally, During the Great Depression, most businesses struggled, but popcorn thrived. Why? 👉 Affordability: At just 5-10 cents a bag, it was a luxury people could afford. 👉 Theatre Owners Noticed: Cinema owners realized that selling popcorn could make up for lost ticket sales, earning more profit from snacks than the films themselves! Now today, popcorn has exploded into a multi-billion-dollar industry with brands offering every imaginable variety: 👉 Gourmet Flavors: Think caramel, cheddar, or chocolate-drizzled. 👉 Health-Conscious Options: Organic, low-calorie and gluten-free versions cater to modern consumers. Why am I talking about a Popcorn’s journey and not sharing tips or cheat sheets and codes as a content marketer, well for starters popcorn is a masterclass in #innovation, #market #adaptation, and #consumerbehavior. So let's learn marketing from real-world examples instead of waiting for cheat sheets and the fastest way to become ______ on the internet. Thank you, and see you with another post tmrw.

#Marketing and #advertising have long been held as creators (or directors) of #culture. What we absorb through various media, what we wear, what we listen to etc comes down to us frequently from one of these professional art forms. Food is no exception and I love this look at how food companies created - and drove - American dinner table traditions. I think my favourite is the green bean casserole - a genius piece of thinking about how to make people buy more product while at the same time helping them to fulfil intrinsic needs of being able to provide for heir family and have increased autonomy/choice to be able to do so. https://lnkd.in/ehHuwg2x

I conceptualized an ad for a fictitious burger brand about a fictitious big burger. If you were to come across this, would you consider buying? Let me know your thoughts. 👇🏼 #specad #printadvertising #burger #brand

2023: The Year of the Burgers | International Lawyers Network - JDSupra: In 2023, the burger debate, spanning from the Big Mac v Big Jack to the KFC v HFC, rose to prominence in Australia following a marketing campaign by Hungry Jack's Pty Ltd. The global fast food chains, Hungry Jack's and McDonald's, are recognized for their burger and fry offerings. - IP topics: Intellectual Property topics! #ip #intellectualproperty #copyright

Let’s get real about consistency. It’s the secret sauce, the rhythm to your blues, the butter to your biscuit. Consistency in branding, posting, and engaging isn’t about being predictable; it’s about being reliable. Like that old diner where you know the pie is always gonna be good. How do you stay consistent in your efforts while keeping things fresh and exciting? #ConsistencyIsKey #ReliableBrand

As a father of two boys aged 3 and 4 it’s no surprise that this article jumped out at me… I’m a Bluey fan. I’ve sat in a room watching it with the family to realise 30 minutes later that I’ve been the only one in the room for some time 🤣 From a professional stand point, it’s been great to hear how our Procure4 teams have worked with our clients to not only ensure value for money across food ranges they are buying and assembling, but also working with stakeholders such as NPD to ensure commercial and marketing strategies are met without procurement being the blocker to e.g. new lines launching. This is important given the evolving consumer needs across markets and recognising that profitability is a combination of bottom line and top line harmony. The pandemic global supply chain issues showed us that debating the cost to the risk of zero supply ‘on the water’ means no profit at all, so a balance needs to be struck. Procurement (done well) can improve commerciality across functions and support teams like NPD deliver great things for the end consumer/customer. #bluey #npd #foodandbeverage #manufacturing #supplychain #procurement #consulting

Do you know the story of the Ploughman’s Lunch? 🧀 The supposedly traditional British pub meal, evocative of an idyllic rural past, was actually dreamt up by an ad agency in the 1950s. Well, kind of. JWT (the agency in question) didn’t invent the idea of eating bread and cheese with a pint of beer. But they did, along with their client The Cheese Bureau, come up with a novel way to sell it. As wartime rationing eased, this clever branding exercise turned Brits back on to the idea of eating cheese by the truckload. Then the Milk Marketing Board gave the Ploughman’s another PR push in the sixties. Now most of us can’t go two days without a few chunks of Cheddar. I love this story because I think it shows the slightly dark arts at play in some of the best marketing. You don’t always know when you’re being sold to. But its resonance goes deeper. It demonstrates what a good brand name can do, yes, but also the enduring grip of nostalgia and the slippery question of authenticity. It’s been noted how often modern brands tap into nostalgia. The Ploughman’s reveals it’s far from a new tactic. Post-war pub-goers were hankering after a simpler time, and this yearning was used to sell dairy. Same as it ever was. Also: the Cheese Bureau. I want to work there. #cheese #bread #pickledonion Image: AI-generated Ploughman's Lunch, Reddit/@fromthestrange