Wella Company’s Post

We have a new team member at Mane Hook-Up 🔥🙌🏾 It feels fitting to introduce her to our community on #internationalwomensday! Introducing Sarendum A., our new Head of Product. Sarendum is a product leader, with almost a decade of experience, and a track record in driving product vision as well as taking start-ups from 0-1 and 1-2. Here's what she had to say about Mane Hook-Up & and some of her words of wisdom for anyone building a marketplace: 💛 Why are you a champion of Mane Hook-Up? Mane Hook-Up is pioneering the future of haircare for the black and curly-haired community. Hair is an essential part of a black woman's DNA. It's a way of living, identity, and expression. As an Ethiopian, a black woman, and an African American living in the US, some of the earliest fond memories I share with my mother (and other women in our family) was having my hair braided while I sat in my mother's lap. A very fond and dear memory that I hold, one that I cherish more now than ever. I used to begrudgingly get my hair done but now it's an honor and a reflection of who I am as a person. Mane Hook-Up is solving one of the most personal issues I, and others like myself, could face and has gone unsolved for far too long. I'm not only championing Mane Hook-up but the entire community and the vitality of haircare in every black woman's curly-haired life. 💇🏾♀️ How do you think we can change the game for the afro/curly hair industry? Mane Hook-up can revolutionize hair care for the black community. There are benefits both to the stylists and the consumer. As for the stylists, we are revolutionizing the black haircare industry by levelling up what is considered acceptable, pushing to bring better service to the consumer and a well-thought-out company dedicated to servicing a niche that has gone without the proper financial support and focus.  💻 What’s your top tip for Founders who are building marketplace products? It's just as important to know when to take advice and not to take it. Founders will be bombarded with advice, internally and externally, on their company and product. It requires a nuanced dance to know when to take advice or not, especially in areas that you're not an expert in. But advice can be just as beneficial as it can be detrimental. Stick to your guns and be confident of the vision you are pushing for. Welcome to the team Sarendum! We're lucky to have you 🙏🏾 — We're raising our pre-seed funding round! DM me if you want to learn more ✌🏾

Came across this interesting videos discussing Beyoncé's new haircare line and couldn't help but notice the diverse opinions. Despite Beyonce massive influence, there seems to be a mix of feelings among consumers. It's fascinating to see how marketing strategies and authentic connections impact consumer perceptions. Let's dive into this beauty conversation! While many consumer like the packaging, not everyone agrees on the price. This caught my interest because, compared to other popular luxury brands, the price difference isn't huge. However, consumers trust those brands more due to positive reviews and established trust. I think showing Beyoncé using the product in a more genuine setting, without the usual glamour, could change consumers opinion. Some consumers used Fenty Beauty's success, as an example which I thought was a great example consumers found Rihanna relatable her authentic approach, trying products in her bathroom, resonates with consumers. This authenticity builds trust and a bond with the consumers. 🔍 Question for You: Will you be trying Beyoncé's new haircare line, and what are your thoughts on the recent discussions? 🛍️ #BeautyTalks #ConsumerInsights #ProductOpinions https://lnkd.in/ebvxXPnd

And this is this time of the year again… Time for an incredible week of creativity at Cannes Lions International Festival of Creativity So, no better time to reflect and remember great campaigns we developed with our agency partners in the past few weeks. One that is very close to my heart is our #MyHairAMiModo campaign. A campaign that embodies the special meaning and privilege it is to work on Dove. Giving us the opportunity to challenge stereotypes and redefine Beauty. Recent Dove research uncovered that 9 in 10 women feel pressure to style their hair according to society's expectations. When you think of the deep emotional meaning of hair, the way it tells your story, brings out your personality, builds your confidence… this is something that needed to be addressed. As a community with diverse hair profiles, this pressure is deeply felt among Latinas, who have been responding by using their voices to champion hair self-expression – especially on social media. To celebrate these efforts and continue to drive the conversation, Dove has launched #MyHairAMiModo. Teaming up with Li Saumet from Bomba Estéreo to re-record their viral hit “Soy Yo” with updated verses that speak directly to hair positivity, with a new music video that truly captures what #MyHairAMiModo is all about. Let’s celebrate the Beauty of all Hair. Let’s change Beauty. #MyHairAMiModo #Dove #LetsChangeBeauty Campaign Strategy & Creative: Media.Monks PR & Earned: Edelman Influencer: Collectively Paid Media: Mindshare Ekaterina Anikina Lexie Macko Bronwen Ambridge Firdaous El Honsali Alessandro Manfredi Brian Kennedy Priyanka Malhotra Dana Paolucci Zeba Irani Dayna Bier Kathryn Fernandez https://lnkd.in/etTCeigf

I should hate the fact that Beyoncé had to prove her hair is hers. 𝑩𝒖𝒕 𝑰 𝒅𝒐𝒏’𝒕. 𝐋𝐞𝐭 𝐦𝐞 𝐞𝐱𝐩𝐥𝐚𝐢𝐧. I’ve been vocal on LinkedIn about my past experiences with unfair treatment of my natural hair in the workplace. For instance during a waitress shift when I was a student, I received a ‘compliment’ from a manager for coming to work the next day with a new hairstyle which was straight black long hair. He said: “You look so much better with this hair. I find black women with straight long hair very beautiful.” [Note: I wore my natural textured hair the day before]. So, on a personal level of course I’m frustrated to see Beyoncé, another black women facing the unfair scrutiny about her hair. But, as an influencer marketing expert, I understand the necessity of her move. My unpleasant hair episode proved me that black hair is political, whether we like it or not. And this is especially true for celebrities venturing into the hair industry. If you want to build a strong brand, relatable content is the secret sauce for success. Here’s why: 1️⃣ Customers no longer trust traditional advertising with its over-the-top promises and polished PR messages. 2️⃣ Relatable content builds long-term relationships among several partners, including followers, investors, and brands. Beyoncé will create meaningful connections and interactions with a specific audience of black women who feel seen. 3️⃣ Authenticity is key. If you are lying or not truly genuine about the service or product you sell, your audience will see through it and hate you for it. What's your take? Do you think Beyoncé hit the nail on the head with her new viral post? Any thoughts on how content creators/influencers should establish credibility with their content? #Beyoncé #BlackHair #InfluencerMarketing

My hairdresser and me are best friends. Every five weeks you’ll find me sitting in her chair getting my color touched up. With a look in the mirror, I can tell you how close I am to my appointment without looking at the calendar. So the pure dread I felt when I saw my roots growing in and noticed I didn’t have an appointment was ridiculous. Why is it that men are considered silver foxes or aging like fine wine when they go gray, but women are considered “old” and “letting themselves go?” Marketing efforts have targeted women since the 1920s to cover up their gray and it’s no wonder women felt inadequate. L'Oréal 1920 AD - “Not one more white hair; forever 30 years old.” Clairol’s 1950 AD - “Does she…or doesn’t she” Another L'Oréal 1960 AD - “Because you’re worth it.” Because I’m worth what? The salon bill? The optical illusion of not aging? I have a secret for you…I started graying at 25. Having gray hair isn’t a reflection of age, it’s based on genetics and hair melatonin. I’m not ready to fully embrace my gray, but I’m not doing it because some marketing slogan told me to. The beauty industry targeting the aging of women and equating that to their self worth has the stop. #beautyindustry #genderbias #ageism

Why do Western women shave their underarms? It was all due to marketing. The Great Underarm Campaign was launched in 1915 to convince American women to shave their armpits. A 1982 article from the Journal of American Culture by Christine Hope bearing the grand title “Caucasian Female Body Hair and American Culture” explains. The gist of the article is that U.S. women were browbeaten into shaving underarm hair by a sustained marketing assault that began in 1915. The initial ads appeared in Harper’s Bazaar, a magazine aimed at the upper crust and featured a woman in a sleeveless toga-style dress reaching skyward. The first part of the ad read: "Summer Dress and Modern Dancing combine to make necessary the removal of objectionable hair." The ad went on to introduce a depilatory powder, but this would soon grow into an entire industry for women's razors, gels and accessories. The start of an industry. When used to its best potential, marketing offers products and services that solve meaningful problems customers face. On the flip side, marketing can be used to drive greed, and create unhealthy behaviours. There are numerous examples of both over time. Our marketing efforts should be contributing to a better world. Agree? #marketingstrategy #marketingdetective

Beyoncé's venture into haircare is a game-changer for the beauty industry and could make her a billionaire, writes branding expert David Olusegun. The brand, CÉCRED, is yet to launch, but the teaser video on its LinkedIn page indicates that it will cater to the needs of women of colour. "By focusing on inclusivity and understanding the unique needs of this segment, CÉCRED can fill a significant gap in the market. [Beyoncé's] experience in this space adds authenticity and trustworthiness to the brand," says Olusegun. He believes that, as with other celebrity entrepreneurs who have successfully navigated the beauty industry, "the combination of a strong personal brand with an innovative and inclusive product line is a powerful formula for success". What do you think is the key to diversifying your brand as an entrepreneur or business? Share your thoughts in the comments. Read more: https://lnkd.in/dXhdg6bY

CÉCRED by Beyoncé is proof you need to listen to your audience Beyoncé recently launched a hair care brand called CÉCRED however a big majority of her audience didn’t trust her enough to buy from her and here were the main two reasons: 👉🏾 They knew Beyoncé for wearing wigs the majority of the time and thought they had never even seen her with her natural hair 👉🏾 Beyoncé doesn’t talk to her fans anymore so they feel a bit disconnected with her and her brand. How are u going to sell us something without talking to us? And here’s what Beyoncé and her team did: 👉🏾 They made an entire video showing how Beyoncé uses CÉCRED on her natural hair while having Beyoncé doing a voice-over talking about the products and her hair journey The result: ✨ People who were on the fence before definitely weren’t anymore. She was able to connect with her fans and build a level of trust. This just shows that no matter how big you are you need to EARN the trust of your audience. It is now easily given to you. Do you think the video has helped Beyoncé earn her audience’s trust? #marketing #socialmedia

Beyonce makes an attempt of being relatable by pulling silly faces in her recent ‘Cecred Sunday Wash Day’ video but here’s where she’s gone wrong, again.. 1. There’s nothing relatable about having your Sunday wash day routine done at the salon.. Going to the salon is an expensive privilege for the average consumer who will usually only go for a particular hairstyle or treatment. 2. Her haircare range, Cecred, is supposed to be a ‘do-it-yourself’ haircare brand so why isn’t she doing it herself? And why is her voiceover explaining what she’s doing whilst somebody else does it all? 3. So now her products are for hair stylists and salons to use, eh? That’s where she’s made a huge mistake with product placement. In her viral video, she’s placed her product in the hands of a hairstylist, creating a gap between the product and the average consumer (who most probably aren’t hair experts). Pick your target audience, is it hair professionals or consumers?? 4. She uses a filter. Come on B, filters are sooo 2020. We live in a world where authenticity and showing up as your natural self is now celebrated and appreciated. The best UGC creators of today have left the filters behind. Filters on your videos don’t work anymore, it’s not what UGC is about. And dayumn, you’re Beyonce what you need a filter for? Please. 5. The finishing result.. 🤔 It really wasn’t anything too impressive. No curls popping, nothing. She just goes onto to use heat and combs it all out, whacks it in a bun & puts her hood up. You don’t have to be a marketing genius to know that’s not how you sell a product. Lauren Parchment sent me this video ranting at Beyoncé because she’d know I’d get it, and I get it sis 😁 And Beyonce if you see this, do yourself a favour and head over to my website thebeautyofmarketing.com and book yourself a strategy call. #thebeautyofmarketing #beyonce #beautynews #cecred

Beyoncé's venture into haircare is a game-changer for the beauty industry and could make her a billionaire, writes branding expert David Olusegun. The brand, CÉCRED, is yet to launch, but the teaser video on its LinkedIn page indicates that it will cater to the needs of women of colour. "By focusing on inclusivity and understanding the unique needs of this segment, CÉCRED can fill a significant gap in the market. [Beyoncé's] experience in this space adds authenticity and trustworthiness to the brand," says Olusegun. He believes that, as with other celebrity entrepreneurs who have successfully navigated the beauty industry, "the combination of a strong personal brand with an innovative and inclusive product line is a powerful formula for success". What do you think is the key to diversifying your brand as an entrepreneur or business? Share your thoughts in the comments. Read more: https://lnkd.in/dXhdg6bY