Wed Society®’s Post

We've done a recon of the potential villains who can slow down your Brand Awareness and even ruin it entirely. We also specialise in eliminating such barriers to growth. #TBSPerspective #TBSGrowthHacks

#Mondaymotivation and #inspiration from Charlotte and Elliot, Co-Founders of Tatti Lashes #focusonwhatmatters #consistencyiskey Best Business Tip… “Find what you’re good at and focus on that. Be passionate and consistent and listen to your customers, because that’s the best research you can possibly do.” Charlotte “Globalisation is key. We are the biggest lash brand in the UK. We want to be the biggest in Europe and in the US. You’ve got to try these things.” Elliot 🌎 🌍 🌏 #keeplearningkeepgrowing 🦉 💪 🚀 Tatti Lashes | Created with makeup artists in mind, positioned as an affordable, luxury product. The brand is worn by celebrities including Ariana Grande, Khloe Kardashian, Nikki Minaj, Paris Hilton and Christina Aguilera. | Liverpool, UK #motivationalmonday #motivation #inspirational #inspireothers #mindsetmonday #mindset #mindsetmatters #mindsetforsuccess #success #entrepreneurship #entrepreneurs #businessowners #foundersstory #journey #focus #quality #brandleadership 

Hey there, you have no reason to fear. Every business owner faces these challenges. See Mr Kingsley, a very wealthy and sophisticated business mogul, owner of this luxurious boutique called "Regal Elegance". Despite his wealth, he faced a dilemma when the economy was in turmoil, and even his loyal clientele didn't find it easy to indulge in luxury amidst uncertain times. He was determined to uphold the prestige of his boutique that he sought guidance from a trusted advisor, an esteemed marketing expert who told him about something called the "CUSTOMER ACQUISITION FUNNEL". It's like a path that customers take when they decide to buy something expensive. So, they made a plan. First, they embarked on the path of AWARENESS, using social media and fancy events to get the Elite people interested in the store. As they expressed interest, they were then guided through the CONSIDERATION STAGE, where personalized consultations and VIP experiences awaited, tailored to their discerning tastes and aspirations for refinement. Finally, the CONVERSION STAGE, where the boutique transformed into a sanctuary of indulgence, where every detail, from the sophisticated décor to the attentive service, gathered patrons in an atmosphere of unparalleled luxury, compelling them to make the ultimate investment and it totally WORKED, TRIPLING his revenue that year! Like Mr. Kingsley, businesses need a plan, especially when times get tough and 'THE CUSTOMER ACQUISITION FUNNEL' helps them navigate through challenges like economic downturns or tough competition. Don't know how to figure this out? That's where our agency comes in. We're like expert treasure hunters for businesses. So, just like this wealthy business owner found success with the customer acquisition funnel, you can too, with the right guidance and support from our agency. This is why we are giving a FREE 10-minute strategy session to get you started on this journey stress-free. Click the link in our Bio and Book a session with our team of experts today. . . #leadgeneration #tabdamediagroup #publicrelation #branding #digitalmarketing #premierleague #luxury #football #watch #fashion #music #movies #business

Yet another round of news this week from The Body Shop - the closure of the At Home direct selling channel. This channel - widely known as ‘Anita’s Army’, after founder Anita Roddick - has been around for over 30 years and been an important source of income and personal development for tens of thousands of people over that time. It was a channel that had a low profile during the L’Oreal years, and a much higher one under Natura’s ownership - especially as that company was built on direct selling. It’s sad news for the brilliant people who have been committed to the brand and the channel over so many years. I’m sure there are important reasons for what must have been an incredibly difficult decision - not least the changes in the way customers are choosing to buy their beauty products today. I’m also sure that this news has been incredibly tough for people inside the Body Shop brand as well as for the many thousands of consultants who will be directly affected. I’m not close to the details - but understand that there will be a new model - the Body Shop Ambassador programme - and hope that this is a huge success for everyone involved. The pandemic meant I was only invited to attend one At Home conference in person - but I’ll never forget the incredible atmosphere in the conference hall generated by almost a thousand passionate consultants and their brilliant leaders… and - while I was on stage - the rousing chorus of ‘Sweet Body Shop’… sang to a familiar tune… plus, of course, (so important to the folks in At Home) the important stories of generous philanthropy and giving back - particularly through the Children on the Edge organisation (as shown) Heartfelt best wishes to all the Body Shop At Home consultants and leaders for what’s next. #thebodyshopathome #directselling #directsales #anitasarmy #anitaroddick #athome #childrenontheedge #cote

People like to do business with people they like! Giuseppe Stigliano and I dive into the essentials of trust and likeability in both personal and brand relationships. Just like in friendships, success in business often boils down to trust—people prefer to engage with brands they like and trust. Giuseppe shares a timeless rule: "People like to do business with people they like," highlighting the parallels between personal connections and brand loyalty. Watch as we explore how genuine interactions, much like sharing a glass of wine, can enhance your brand's appeal and foster lasting relationships. #aglassofmarketing

Want to know what I'm done with? Accepting 'good enough' as the standard. Your brand deserves exceptional, and at Ginny Consults, we strive for nothing less. Let’s elevate your brand to new heights. #BeyondGoodEnough #ExceptionalBrand #BrandExcellence #StandOutStrategy #GinnyConsults #RaiseTheBar #BrandPerfection #MarketingExcellence #BrandUpgrade #PursueGreatness #BrandIdentity #AchieveMore #QualityOverQuantity #BrandTransformation #ElevateYourBrand #MarketingExpertise #ExceedExpectations #BrandUniqueness #ExceptionalService #BusinessGrowth #InnovativeBranding #MarketingSuccess #BrandJourney #UnlockPotential #ReachNewHeights

Content creation IS art. It’s crafting a story to evoke emotion and build connection. It’s creating something beautiful and interesting so people want to pay attention. It’s being clear and concise to be understood. It’s being so on brand audiences trust who you are. And it’s nuance - selling without selling. That’s why we get passionate about it. Right, Paul Carpenter? It’s art.

Peter Jones wearing a Glittery Lipstick? No way!!!🙅 (watch below 👇) When I meet other business owners and brands, I am constantly asked 'How did you feel?' "Were they nice to you?" The entire experience was utterly amazing 🤯 both as a personal journey and a brand builder. 💪🌟. We felt the most exposed and defenceless we have ever felt, but it was totally worth it. 👏🎉 One question still bugs me, Should we have booked Peter Jones as the face of the brand? 🤔💭. #dragonsden #bbc #brandbuilding #businessgrowth

How did Ashutosh Valani build 3 profitable brands (Beardo, Villian and Renne) in just 4 years? 👇 1. He decided to create businesses and legacies which means the aim was to create a profitable brand from day 1. 2. He wanted to create something that was never done before. 3. Try to understand your audience, this will help you make your product stand out. 4. Give people what they have not seen, this gives them curiosity -> And that should genuinely solve the consumer problem at the right time 5. Think about a product and how you can add something and market it differently

If you want to get into a longer read about celebrity brands and the talent agencies helping them this your weekend reading. ✨ https://lnkd.in/g69cEePB #celebritybrands #branding #marketingandadvertising