We've done a recon of the potential villains who can slow down your Brand Awareness and even ruin it entirely. We also specialise in eliminating such barriers to growth.
#TBSPerspective#TBSGrowthHacks
This weekend’s How we made it stars are Charlotte Tiplady and Elliot Barton, the co-founders of Tatti Lashes, which has seen sales rocket since launching in 2017.
In the interview in today’s The Sunday Times they explain:
👫 How they became best friends at school, bonding over a shared love of art and design. They left with four GCSEs between them
💅 That their first businesses were (separate) beauty salons in Liverpool. As they shared tips - and stock - it was the perfect testing ground for their future business partnership
🚀 Tatti Lashes was born in 2017 and hit monthly sales of £150,000 after just three months, thanks to an influx of orders after global pop star Ariana Grande wore Tatti Lashes and posted about them on Instagram
🌎 With annual sales now hitting £27 million, the brand is this month formally launching in the US. It’s already Tatti’s second biggest market, without much effort. Watch this space… 👀
https://lnkd.in/evvw-Atr
Hey there, you have no reason to fear. Every business owner faces these challenges. See Mr Kingsley, a very wealthy and sophisticated business mogul, owner of this luxurious boutique called "Regal Elegance".
Despite his wealth, he faced a dilemma when the economy was in turmoil, and even his loyal clientele didn't find it easy to indulge in luxury amidst uncertain times.
He was determined to uphold the prestige of his boutique that he sought guidance from a trusted advisor, an esteemed marketing expert who told him about something called the "CUSTOMER ACQUISITION FUNNEL". It's like a path that customers take when they decide to buy something expensive.
So, they made a plan. First, they embarked on the path of AWARENESS, using social media and fancy events to get the Elite people interested in the store.
As they expressed interest, they were then guided through the CONSIDERATION STAGE, where personalized consultations and VIP experiences awaited, tailored to their discerning tastes and aspirations for refinement.
Finally, the CONVERSION STAGE, where the boutique transformed into a sanctuary of indulgence, where every detail, from the sophisticated décor to the attentive service, gathered patrons in an atmosphere of unparalleled luxury, compelling them to make the ultimate investment and it totally WORKED, TRIPLING his revenue that year!
Like Mr. Kingsley, businesses need a plan, especially when times get tough and 'THE CUSTOMER ACQUISITION FUNNEL' helps them navigate through challenges like economic downturns or tough competition.
Don't know how to figure this out?
That's where our agency comes in. We're like expert treasure hunters for businesses. So, just like this wealthy business owner found success with the customer acquisition funnel, you can too, with the right guidance and support from our agency.
This is why we are giving a FREE 10-minute strategy session to get you started on this journey stress-free. Click the link in our Bio and Book a session with our team of experts today.
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#leadgeneration#tabdamediagroup#publicrelation#branding#digitalmarketing#premierleague#luxury#football#watch#fashion#music#movies#business
Yet another round of news this week from The Body Shop - the closure of the At Home direct selling channel. This channel - widely known as ‘Anita’s Army’, after founder Anita Roddick - has been around for over 30 years and been an important source of income and personal development for tens of thousands of people over that time. It was a channel that had a low profile during the L’Oreal years, and a much higher one under Natura’s ownership - especially as that company was built on direct selling.
It’s sad news for the brilliant people who have been committed to the brand and the channel over so many years.
I’m sure there are important reasons for what must have been an incredibly difficult decision - not least the changes in the way customers are choosing to buy their beauty products today. I’m also sure that this news has been incredibly tough for people inside the Body Shop brand as well as for the many thousands of consultants who will be directly affected. I’m not close to the details - but understand that there will be a new model - the Body Shop Ambassador programme - and hope that this is a huge success for everyone involved.
The pandemic meant I was only invited to attend one At Home conference in person - but I’ll never forget the incredible atmosphere in the conference hall generated by almost a thousand passionate consultants and their brilliant leaders… and - while I was on stage - the rousing chorus of ‘Sweet Body Shop’… sang to a familiar tune… plus, of course, (so important to the folks in At Home) the important stories of generous philanthropy and giving back - particularly through the Children on the Edge organisation (as shown)
Heartfelt best wishes to all the Body Shop At Home consultants and leaders for what’s next.
#thebodyshopathome#directselling#directsales#anitasarmy#anitaroddick#athome#childrenontheedge#cote
People like to do business with people they like!
Giuseppe Stigliano and I dive into the essentials of trust and likeability in both personal and brand relationships.
Just like in friendships, success in business often boils down to trust—people prefer to engage with brands they like and trust.
Giuseppe shares a timeless rule: "People like to do business with people they like," highlighting the parallels between personal connections and brand loyalty.
Watch as we explore how genuine interactions, much like sharing a glass of wine, can enhance your brand's appeal and foster lasting relationships.
#aglassofmarketing
Content creation IS art.
It’s crafting a story to evoke emotion and build connection. It’s creating something beautiful and interesting so people want to pay attention.
It’s being clear and concise to be understood. It’s being so on brand audiences trust who you are. And it’s nuance - selling without selling.
That’s why we get passionate about it. Right, Paul Carpenter? It’s art.
Chief Narrator | Video Strategy | Creative Storytelling for Business | President Elect @ AMA Atlanta | Synthesist | ✨Stories Told With Soul✨
Some things don’t need any preamble.
I was hoping this would be one of those posts.
But, I will keep it very brief (for Paul standards).
The only thing I’d say is that I believe we are at the beginning of a New Renaissance.
And the brands that see it too, you’re in for the best times of your years.
#brand#renaissance#longlivethecreator
Peter Jones wearing a Glittery Lipstick? No way!!!🙅 (watch below 👇)
When I meet other business owners and brands, I am constantly asked 'How did you feel?' "Were they nice to you?"
The entire experience was utterly amazing 🤯 both as a personal journey and a brand builder. 💪🌟.
We felt the most exposed and defenceless we have ever felt, but it was totally worth it. 👏🎉
One question still bugs me, Should we have booked Peter Jones as the face of the brand? 🤔💭.
#dragonsden#bbc#brandbuilding#businessgrowth
How did Ashutosh Valani build 3 profitable brands (Beardo, Villian and Renne) in just 4 years? 👇
1. He decided to create businesses and legacies which means the aim was to create a profitable brand from day 1.
2. He wanted to create something that was never done before.
3. Try to understand your audience, this will help you make your product stand out.
4. Give people what they have not seen, this gives them curiosity -> And that should genuinely solve the consumer problem at the right time
5. Think about a product and how you can add something and market it differently