Webiance - Digital Marketing Services Agency’s Post

𝗔𝗿𝗲 𝘄𝗲 𝗹𝗼𝘆𝗮𝗹 𝘁𝗼 𝗼𝘂𝗿 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝘀? 𝗠𝗼𝘀𝘁𝗹𝘆 𝗡𝗼! 𝗪𝗵𝘆 𝗱𝗼 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝘀 𝘀𝘂𝗰𝗸 𝗮𝘁 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗟𝗼𝘆𝗮𝗹𝘁𝘆? We are Loyal to our Doctors, Not Hospitals. And till the time this changes, most Multi-speciality Hospitals would struggle to keep their OPDs and IPDs full. 𝑾𝒉𝒆𝒓𝒆 𝒅𝒐 𝒎𝒐𝒔𝒕 𝒐𝒇 𝒕𝒉𝒆 𝑯𝒐𝒔𝒑𝒊𝒕𝒂𝒍𝒔 𝒈𝒐 𝒘𝒓𝒐𝒏𝒈?  𝑻𝒉𝒆 𝑷𝒂𝒓𝒆𝒕𝒐 80:20 𝑹𝒖𝒍𝒆 𝑨𝒑𝒑𝒍𝒊𝒆𝒅 𝑰𝒏𝒗𝒆𝒓𝒔𝒆𝒍𝒚 # 80% of the resources, money, efforts go in getting "NEW PATIENTS" Hospitals spend lacs and lacs on marketing + doctor referrals to attract new patients. they invest in patient calling teams to convert these patient enquiries into OPDs and IPDs. The industry standards of patient leads conversion are best at 10-15%. So majority of this goes wasted. # 20% (or lower) of the resources, money, efforts go in “RETAINING PATIENTS” there is no thought, no effort, no tools, no resources to improve patient experiences and make them loyal customers. Even the corporate hospitals at best just send some SMS / Whatsapp offering Health checkups on Independence day or Womens day as part of their Patient engagement efforts. 𝑻𝒐𝒑 3 𝒑𝒓𝒐𝒃𝒍𝒆𝒎𝒔 𝒘𝒉𝒚 𝑯𝒐𝒔𝒑𝒊𝒕𝒂𝒍𝒔 𝒃𝒆𝒉𝒂𝒗𝒆 𝒕𝒉𝒊𝒔 𝒘𝒂𝒚: ▶ Problem 1: The Mindset. Majority Hospitals and Doctors still don’t see Patients as Customers. It’s Demand Supply Gap. Good Doctors will always be in demand and they can have the luxury of not being more patient-centric and it should work for them. But for majority Multi-speciality Hospitals they will have to start treating Patients as Customers. ▶ Problem 2: The Misconception Fear. They will steal my “patient data”. Classic but so true. Hospitals still strongly feel that all the “health tech companies” are there only to “steal their patient data”. ▶ Problem 3: Lack of Trusted Providers for Patient Engagement Solution. A valid solvable problem. There have been few companies in this space. But most Health tech products often work well in labs but break in real-world hospital settings. While Problem 1 and 2 are battles to be fought more at “Mindset” level. At Navig Health, we are solving for Problem 3: We don’t have solutions from Healthcare Industry, so we will: > Learn to calculate LifeTime Value of Patient from Ecommerce Industry > Learn to provide amazing Patient experiences from Airline Industry Stay tuned for future posts & podcasts on “PATIENT ENGAGEMENT SOLUTIONS FOR HOSPITALS" Check Navig's youtube podcast link in 1st comment. If there are any health tech startups working in this space, would love to connect and explore your products for our partner Hospitals. —  Follow Navig Health for Healthcare Business Growth Insights. Navig is a community of like-minded doctors and healthcare professionals to discuss "Everything on the Business Side Of Indian Healthcare". #indiahealthcare #indianhospitals #healthtech #patientengagement

👑 My key piece of advice for newcomers in the clinic or hospital ownership space is to embrace a long-term perspective. ⚠️ It's crucial to think about your operational expenditures (OpEx) before you commit to your capital expenditures (CapEx). Understanding your monthly operational costs and figuring out how you'll cover these expenses is fundamental. This approach encourages you to work backwards, connecting the dots from your end goals to where you are now. A common pitfall for many small to mid-sized healthcare businesses is a lack of clear strategy for client acquisition, which often leads to challenges down the line. Launching a healthcare facility is merely the first step; the real work begins with scaling your business effectively. Here’s my advice for starting on the right foot: 1. Minimize CapEx: Aim to keep your initial investments in infrastructure to the necessary minimum. Plan to reinvest at least 30% of your original CapEx into Marketing, Advertising, and PR activities during your first year. This investment is crucial for making your presence known and attracting patients to your facility.    2. Capture Eyeballs: The aforementioned 30% investment is not arbitrary; it's a calculated figure aimed at ensuring your healthcare business gains sufficient visibility. In today's digital age, standing out among the competition is more important than ever.    3. Optimize OpEx: Review your operational expenditures critically, identifying areas where efficiency can be increased without compromising quality. The goal is to become profitable and reach a break-even point sooner rather than later.    4. Team Building: Perhaps the most critical aspect of all, assembling a strong and dedicated team is indispensable. Without a solid team, delivering the highest standards of care and service becomes an uphill battle. At Likhyani Healthcare Solutions, we're at the forefront of redefining online healthcare marketing across the globe. Our expertise lies in ensuring healthcare facilities like yours are seen and appreciated by the right audience. If you’re looking for a partner to help navigate the complexities of healthcare marketing and advertising, you've come to the right place. Image - Google Search Central Live 2023, Delhi #healthcarebusiness #doctors #hospitals #advertising #marketing #PR

In my previous post, I had spoken about the growing significance of hyperlocal healthcare searches for hospitals.   Today, we will unpack this ‘near me’ search phenomenon in healthcare with some eye-popping data and numbers.   1.    ~2 in 3: Hyperlocal healthcare searches are for a specialty or condition   2.    2 Crores+: Average monthly hyperlocal searches in India by specialty or condition   3.    1 Crore: Location-specific ‘near me’ searches of just 6 specialties   If you are multi-specialty hospital, capitalizing on this ‘near me’ search trend is key to drive growth. How? More on that in my next post. #Zceppa #LocalSEO #OrganicGrowth #HealthcareMarketing #SEOStrategy #NearMeSearch #Hyperlocal Anandhi Sridharan Anirudh Gopinath

Patient Loyalty, Patient Engagement, Patient Experiences. We plan to bring a series of posts and podcasts for Hospitals to Better Their Patient Retention Game. Stay tuned with Navig Health, to learn How Hospitals Can Build On their Patient Experiences. #patientexperiences #patientengagement #patientloyalty #indianhealthcare #indianhospitals

Becker's suggest that around 63% of patients are unsatisfied with their providers' digital front door, and 64% have skipped care because of a poor digital experience. Some of the issue I see: 1. hospitals have disparate systems in place that are not working collaboratively to improve patient experiences from the onset. 2. limited resources (staff, budget, etc..) make any change at scale a challenge. 3. limited collaboration with other teams like Patient Experience, Marketing, Call Center to create a integrated approach to a true digital front door experience for patients. From a marketing lens, focusing on how to get patients into your system is key despite the above challenges - building a plan that engages them across channels, supported heavily by content, that makes booking an appointment easy is something we talk with systems about everyday. What are your thoughts on prioritizing a digital front door marketing strategy this year? Share your comments below! #healthcare #healthcaremarketing #digitalmarketing #digitalfrontdoor #contentmarketing #hospitals #telemedicine #marketing #marketingstrategy

Yesterday, I witnessed the impact of patient satisfaction on healthcare outcomes. A client walked in with high hopes and expectations. However, a few minutes into her stay, her face became coloured with fear and confusion. Why? Because She did not understand any of the concepts being explained to her. The result? She was irritated, unsatisfied and could not go further because she was unable to make an informed health decision. We then took a step back and: ✅ Reviewed concepts through interactive health education resources for proper understanding. ✅ Provided Clear explanations of treatment options. ✅ Tailored messages to meet her needs. Later on, her face lit up with a huge smile, ready and prepared to proceed with care! This experience highlights the crucial role of patient satisfaction in healthcare. When clients feel valued and understood, they're more likely to take an active role in their care leading to better outcomes. Digital health marketing can be a powerful tool in achieving patient satisfaction. How?👇 💐 Conduct regular feedback analyses such as patient surveys and online reviews on healthcare platforms. 💐 Tailor content and messaging and patient-centred communication. 💐 Provide accurate, reliable and up-to-date health information. 💐 Offer resources and support for self-management. 💐 Support disease management and patient empowerment. By utilising the above-listed actions, healthcare brands can create a more personalized and empowering experience for patients. Statistics also show that: ✅ 77% of patients use online reviews to find new healthcare providers. {Souce: Healthgrades.} ✅ Increasing patient satisfaction can lead to 25-95% increased profits. {Source: Harvard Business Review.} Don't underestimate the power of patient satisfaction even in the digital age. By prioritizing patient-centred digital marketing strategies, you can increase loyalty, improve outcomes and watch your customer retention soar! -------------------------------------------------- Are you ready to transform your digital health marketing strategy? Let's connect to discuss how I can help you prioritize patient-centred care and drive better outcomes. #digitalhealth #healthcaremarketing #digitalmarketing

Are you a doctor feeling overwhelmed with stress and struggling to manage your time effectively? Outsourcing could be the solution you've been looking for. In today's fast-paced healthcare environment, it's more important than ever for doctors to find ways to free up time to focus on their patients. Outsourcing tasks such as social media management, content creation, and website design to a trusted partner like Elevate Healthcare Branding can help you do just that. By outsourcing these tasks, you can ensure that your practice is regularly engaging with patients and providing them with valuable information. This can lead to better patient education, improved patient retention, and even new patient acquisition. At Elevate Healthcare Branding, we specialize in creating tailored content that is specifically designed to educate and motivate patients to be more involved in their care. Our monthly basic package includes services such as website design and hosting, blog postings, social media account creation and management, paid media post boosting, SEO optimization, and more. For doctors running practices of all types, outsourcing can be a game-changer. It can help you better describe the importance of your services to patients visually, provide patient coaching and retention strategies, and enhance your practice's reputation. Contact us today to learn more about how outsourcing can benefit your practice. Visit our website at https://lnkd.in/e94PnxW9 or fill out our pricing inquiry form. Let us help you elevate your healthcare branding and take your practice to the next level. #HealthcareMarketing #MedicalBranding #OutsourcingSolutions #PatientEngagement #PracticeManagement #ElevateHealthcareBranding #PrecisionMedicine #P4Medicine #LongevityCommunications #WellnessBusinesses #Spas #Doctors #Dentists #MentalHealthProfessionals

In today's digital landscape, a well-designed healthcare website is more than just an online presence; it's a strategic asset for enhancing visibility and driving patient engagement. By optimizing your healthcare website, you can attract more clients, build trust, and provide valuable resources tailored to patients' needs. Key benefits include: 🔍 Enhanced Online Visibility: SEO optimization and mobile-friendly design ensure potential patients find your practice easily. ✨ Building Trust: Accurate information, patient testimonials, and professional images create credibility and a welcoming atmosphere. 💡 Features for Convenience: Online booking, comprehensive patient resources, and telehealth services streamline the patient experience. Investing in a robust online presence is essential for growing your practice and fostering lasting patient relationships. 📈 Ready to take your healthcare practice to the next level? Engage with us in the comments or send a message to learn how OneCube Technologies can help you optimize your website. #Healthcare #WebDesign #PatientEngagement #DigitalMarketing #SEO #Telehealth #BusinessGrowth #OneCubeTechnologies

🚀 Boost Your Patient Volume and Collections: Enhance Your Digital Presence! 📈 Attention, healthcare providers! In today's digital age, your online presence plays a crucial role in attracting patients and boosting collections. Here's how you can leverage digital tools to maximize your practice's success: Create a Professional Website: Ensure your website is user-friendly, mobile-responsive, and showcases your expertise and services effectively. Optimize for Search Engines: Improve your visibility on search engines by optimizing your website with relevant keywords and content. Utilize Social Media: Engage with your audience on platforms like LinkedIn, Facebook, and Instagram to build relationships and promote your services. Share Valuable Content: Share informative content, such as blog posts, articles, and videos, to establish yourself as a trusted authority in your field. Encourage Online Reviews: Positive reviews and testimonials can significantly impact patients' decision-making. Encourage satisfied patients to leave reviews on platforms like Google, My Business and Health grades. Offer Telemedicine Services: Expand your reach and convenience by offering telemedicine services, allowing patients to access care remotely. Utilize Email Marketing: Stay connected with patients through email newsletters, providing updates, promotions, and valuable healthcare information. By enhancing your digital presence and engaging with patients online, you can attract more patients to your practice, increase patient volume, and ultimately boost your collections. Ready to take your practice to new heights? Start implementing these strategies today! 🌟 #HealthcareMarketing #DigitalPresence #PatientVolume #RevenueGrowth #Telemedicine #HealthcareTechnology #OnlineMarketing

🚨New Blog: How to Use SMS to Transform Healthcare Communication In the evolving landscape of healthcare communication, healthcare SMS stands out as a versatile and effective tool for health plan outreach. Adopting SMS best practices is essential for any health plan aiming to unlock the full potential of this powerful tool, transform member engagement, and drive positive health outcomes. Read the full blog here: https://lnkd.in/gZGkXyK7 #healthplans #healthcare #healthoutcomes #healthcarecommunication