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We often think of Google as only an algorithm, but what most people don’t know is that Google improves our search results by getting feedback from REAL people.  They are known as ‘Search Quality Raters’ and they are fully independent third-party people based all over the world. Google trains them on their extensive quality guidelines and uses these Raters to understand things such as the language of websites and what is important within the content of the pages. Google uses feedback from these people to evaluate changes and make the search results more useful to its users, but says that this doesn’t directly impact how search results are ranked. #SEO #SEOTips #GoogleGuidelines #DigitalMarketing 

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