MNTN’s Post

Interesting insights from the Peeks Report! Excessive ad repetition is the top turn-off for 38.5% of marketers, highlighting the importance of diverse ad strategies. Truly, how many of us like to see the same exact ad 3-5 times a week? ❌ It's no also surprise that Budget concerns and resource limitations also impact ad creation and performance. Intentional investing in your marketing strategy is key. This report was a good read.

We know adding TV into the media mix is a great move and this article helps de-bunk a few myths that continue to put off would-be TV advertisers.

Clash of the industry heavyweights, Field vs Wieser. Should TV hold the high ground and keep focused on brand building or get properly into performance enabling it to open up new revenue opportunities at the risk of damaging what makes it so powerful? As Field comments 'unleashing a tide a tidal wave of really dull, really annoying performance-marketing-type advertising in commercial breaks amongst your viewers. And if there is one way that you can kill attention levels in an ad break, it’s to run that kind of crap.' Ouch. Who's right? https://lnkd.in/emDvE5_u

How to throw away millions in advertising and not sell the product Well, it's that silly Super Bowl season again. And this year, due to the "Taylor Swift effect," a 30-second television ad costs $7 Million (US). So how best to showcase the benefits of the products and services being advertised? With celebrities, of course. And humor. Because, after all, everyone is enamored with personality. Personality over substance. That's today's society. Links to news articles on the right rail of my feed today pointed to two ads being talked about already. Arnold Schwarzenegger and Christopher Walken are the stars. Not the products. Both ads focus on the way the actors talk. Which really has nothing to do with EVs and insurance. Why should you buy Walken's EV over any other on the market? Who knows. But you can practice Walken's timing and phrasing. How many will be obnoxiously doing that in the office all day long the Monday after the game? (Hint: Jay Mohr does the best. Look up Jay's name plus "101espn" on YouTube, from 13 years ago.) Yes, celebrities and humor will generate lots of buzz the week before and the week after the game. But will all of that talk be just about the celebrities? Will the humor simply be comedy for comedy's sake alone, and could be used for any interchangeable product or service? Will the ads actually drive sales? Will anyone remember them a month from now? And what happens when the celebrities all blend together, and what they were promoting gets mixed up? (Watch the video below from nine years ago.) Keep this in mind when producing any content. Even written. The product or service, along with its uniqueness, MUST be the star.

Another great year hosted by ITV at Showcase last week!   It’s always a great event but particularly informative this year with insights into the last year’s TV advertising trends, some exciting new features coming for ITV and some sneak peaks at upcoming shows!   Key takeaways from this year’s Showcase include: - TV’s impact on social opinion and searches (with an especially powerful Post Office example!) - Emotional TV ads regularly enhance effectiveness (think Jude Bellingham and Adidas) -TV ads tend to have longer view times compared to other channels (such as YouTube and social media). As someone primarily focused on paid search channels, these insights underscore how TV can complement different parts of the marketing mix, particularly in building a trustworthy and positive brand image. Depending on clients’ objectives and budgets, optimizing results should employ different channels for various aspects of the campaign.

Check out our new article in Forbes! Discover how social media is revolutionizing marketing, outshining traditional TV marketing. 📺 #digitalmarketing #socialmedia #franchisemarketing #mckayadvertising

Marketers, Media Buyers and Media Planners - looking for a way to increase campaign performance? Have you considered cinema? The summer movies are off to a great start and this fall is going to be a challenge with all the political ads on linear TV. Let's talk! #mediabuying #mediaplanning #marketing #utilitymarketing #solarmarketing #mediabuyingagency

The clock was TikTok'ing on YouTube, and they've rebounded well with YouTube Shorts which is now about to "turn on the advertiser tap" as my pal Denis Crushell of Precise TV asserts in this Ad Age piece by Garett Sloane. #YouTube #youtubeadvertising #youtubeshorts #videomarketing

TV Advertising Campaigns: How Television Marketing Works (2024) - Explore the dynamics of TV advertising in 2024. Learn how TV ads drive successful television marketing campaigns and their impact on brands. #TVAdvertising #TVMarketing #TVAds

Marketing is a complex field where you are tasked with, among many other things, figuring out how people will react to everything from Facebook posts to big-budget TV commercials.