CTV right now: 📈📈📈
As CTV ad spend increases, advertisers face ongoing challenges in the areas of measurement and attribution. With CTV now a critical part of the media mix, our new report with MNTN breaks down why brands need CTV-specific methodologies to confidently measure their campaign performance and outcomes. #sponsored https://lnkd.in/eJKzq3by
We know, if you had a choice, you’d pick all of ‘em. We asked you to put on your shopper (and marketer) caps and weigh in on all things holiday creative. Let’s see how you voted.
Closing out HubSpot's INBOUND with some knowledge: "CTV is a B2B goldmine," shares Ali Haeri, MNTN SVP of Marketing. "TV ads are not just for B2C or big B2B brands anymore. You can now hyper-target your ICP across streaming networks." Oh and Ryan Reynolds showed up, too.
Learn how the rise of streaming has impacted NFL viewership for the better. 📝 Words by Frankie Karrer.
CTV may not be the biggest player in video advertising (yet), but it's powering two-thirds of all video ad growth.
Does the future of streaming look more like "Back to Cable"? MNTN CEO Mark Douglas gives his insights on CNBC.
Disruptor startups are cleaning up on Connected TV. Learn how one national dental startup used MNTN Matched to lower acquisition costs by 60%. https://mntn.fyi/3B6sALc
Who knew innovating TV advertising could be so much fun? Congrats Chief Creative Officer Ryan Reynolds, one of Fast Company's Top 10 Innovators
Want to produce memorable TV ads? Interactive elements like quizzes and QR codes may be the key.
