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3mo

LIVE from Cannes, MNTN CEO Mark Douglas talks MNTN Matched and the next evolution of advertising with Bloomberg TV. #CannesLions

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You have a chief creative officer and Ryan Reynolds. Yeah. And he has recently made an attempt to kind of pitch the business your new program, Mountain Match. Tell us what's that about and and what's it achieving? Yeah. So one of the things that Mountain is entirely focused on is bringing small and mid sized businesses into the television advertising market. And so these are direct to consumer brands, usually commerce brands or travel brands coming to television for the first time. They don't have huge budgets, so they have a hard time, you know, they're not broadcasting out millions of dollars on the TV. So we have to really identify their their right consumer and kind of literally match them like this consumer. You would love this brand. And then we make that match via the TV ad. So we released something called Mountain Match, which uses 2 layers of, of AI, general AI and machine learning in order to literally match consumers with the right brands and then show them the the TV ads for products that potentially going to love. And of course, this is when you linked up with Ryan. I mean, that was kind of what he was famous for, his sort of creative genius and creating ad campaigns. Matched with your sort of engineering technology at Mountain helps you take on sort of the Goliath. Amazon, I'm guessing and Netflix are two of those Goliaths, right? How do you deal with those two? Well, we're, we're partners with every streaming network in America, all of them. And we're bringing 90% of our customers have never advertised on television before. So that's a huge stat. And so they love mountains bringing these new advertisers in the market. But again, these customers, they used to using paid search and using these super targeted platforms to find the right consumers. So they need that kind of technology in order to get access to mountain customers to get access to this new cohort of. Customers and so they're excited about, I think they're battling each other. And meanwhile, mountains above the fray, just like bringing new companies into this market every single day.

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