act.3’s Post

Who doesn't love festivals? Well, actually, quite a lot of people! But we certainly do, and what we enjoy even more is creating these vibrant spaces in which people can unite and celebrate. Here are some of our most iconic projects to date: 1. Brixton Roof Top: In collaboration with our partners, we transformed a multi-story car park in Brixton into a 1000-person capacity pop-up event space. During summer, it became Brixton Beach, a Miami-themed beach party haven. In winter, it morphed into the North Pole Saloon, an alpine forest refuge. Not bad for a concrete block in the city! 🌴❄️ 2. The Danish Quarter with Live Nation and Carlsberg: We designed, built, and delivered ‘The Danish Quarter’ for Carlsberg. This standout activation not only wowed festival-goers but also contributed to the community. The wood from this project was repurposed for local school projects and even a kids' treehouse at a local nursery! 🍻 3. The Pepsi Tower: Now in its fourth year, this iconic stage has been a staple at Wireless Festival, Leeds Festival, and Reading Festival. This epic structure is built with sustainability in mind, reusing materials each year. Keep an eye out for it at Summer 2024 festivals! 🌟 4. Bulmers Colourena - 13,000 people partied within the awesome Bulmers Colourena activation! 🌈 At Better Green Productions, we're passionate about creating memorable, sustainable event environments. Let's build better together! 🌱 #PepsiTower #SustainableEvents #FestivalStage #BrixtonRooftop #PopUpEvents #UrbanTransformation #DanishQuarter #Carlsberg #CommunityImpact #BetterGreenProductions #FestivalEnvironments #Sustainability

In the sponsorship world, the ability to seamlessly blend brands into the festival experience while captivating the audience's attention is essential. And when it comes to mastering this art, UNTOLD Festival shines brightest, offering a platform where brands become an integral part of the magic. At UNTOLD, they don't just slap logos on banners – they create immersive experiences that resonate with festival-goers on a deeper, emotional level. From awe-inspiring stages adorned with branding to interactive activations that ignite joy and curiosity, every touchpoint is a powerful opportunity for brands to inspire and motivate the audience. What truly sets UNTOLD apart is not just its commitment to seamless integration – it's the way brands are embraced as part of a larger narrative. A shining example is the transformation of Kaufland into the esteemed Order of the Dragonfly. By embodying the values of this order, Kaufland has seamlessly integrated itself into the fabric of UNTOLD, becoming a confident and reassuring symbol of the festival's spirit of adventure, community, and creativity. As the Order of the Dragonfly, Kaufland has embraced a singular value that fuels their wild spirit, allowing them to spread their wings and soar alongside UNTOLD's diverse array of performers, artists, and attendees. So, fellow sponsors, note that the key to success at the UNTOLD Festival lies in visibility and the art of meaningful connection. #UNTOLD #UNTOLDFestival #Kaufland

Brands are built through experiences. It's been proven that 85% of consumers are more likely to make a purchase after attending a brand’s experience or event. How to immerse the audience in your brand? With experiences that foster emotional connections, stimulate all the senses and tell stories. Two perfect examples, where the audience engaged with the brand on a deeper level below ⬇️

Check out the great interview with my brilliant longtime friend Bill Foltz, CEO of OCVIBE, in a one on one interview with Curt Pringle.

“Fun is an essential element for successful brand campaigns. Let’s explore how brand utilize activation at music festivals in a fun, playful ways to win the hearts of consumers.”

Come search out Benoit Froment and myself to chat Security, Resilience, Compliance, and gilets... #noggin #resilience #operationalresilience #securitymanagement #giletswithatie

3OGS | Three Ordinary Guys Studio Progress is never static—it's dynamic, iterative, and always evolving. This is just the beginning of what we've achieved and a glimpse of where we're headed. Exciting times ahead! #OVGroup #OVEntertainment #Innovation #Leadership #Growth #ContinuousImprovement #Teamwork #Future #Present

Nowadays, being more sustainable is a necessity and a current trend. That's why at AMG, we are committed to solutions that go hand in hand with the environment. 🌱 #AMG #AMGevents #Events #OrganizationOfEvents #EventOrganization #TurnkeyEvents #EephimeralSpaces #HighEndEvents #CustomizedEvents

What came first, the city 🏙  or the festival 🎎 ? Okay, it’s almost always the city, but when the right festival / platform finds its niche in the perfect place, the location is often forever changed as well. Cities and their landmark festivals share a symbiotic relationship. Just think of the perfectly paired duos of Art Basel and Miami Beach; SXSW and Austin; Coachella and Indio, California, Cannes Lions or Film Festival at Cannes. An interesting read where we see so many factors at play - the convergence of local + global, destination marketing, co-creation between culture creators and city makers. What are other key shows, events, festivals that have placed their hometowns on the global calendar... #culturemarketing #artbasel #globalevents #globalcalendar #destinationmarketing #festivals https://lnkd.in/dTA7GMfB