SHRIKANT MEGERI’s Post

The Newsletter Platform Built for Growth When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible. Beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions. The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface. Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more. If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now. Try beehiiv absolutely free with no credit card required. Check it out: => https://bit.ly/GetBeehiiv <= #newsletter #magazine #emailmarketing #newsletters #ezine #subscribe #subscription #leads #leadgeneration #recurringincome

My LinkedIn Newsletter views increased by 927%! Nope, that is not a typo. Insane, right? I know...I'm sure as a fellow coach, the goal of your newsletter is to increase visibility. In turn, that visibility will grow your subscriber list and generate more leads for you. If your goal is to experience acceleration with your LI newsletter, let me share how I did it so you can simply copy and paste: -Offer a ton of value in the newsletter (this particular newsletter I gifted my subscribers my best content ideas) -Because of the value, this drove engagements -The engagements increased impressions for new people to see my article. -Increased impressions then drove new subscribers! The thing is you gotta test out different value-packed topics. Use your analytics and drive your subscribers and community likes. What questions do you have about LI Newsletters and increasing its visibility? #linkedinmarketing #newslettergrowth #businesscoach

While open rates and click through rates can tell you how many people are engaging with your newsletter, how do you know if your readers actually like that specific edition? 📊 Surveys are one way to find that information out, but polls in newsletters can also be a really effective tool to use. 📩 The below image I saw shared this week and is a nice tool to use at the conclusion of your newsletter to gain some very quick feedback on how the newsletter performed. I particularly like the different approaches you could take to match the tone of your brand. However, these kinds of approaches could become wallpaper for readers if they show up newsletter after newsletter, so here are a few other ideas: 🤔 Place a similar poll under a specific story asking readers if they liked it or not. 🗳️ Place a poll under a story and ask readers to vote on something related to the story (this would be more of a traditional poll question). 🆕 Ask readers if they would be interested in a new newsletter you’re considering. 📝 Place a form under a story and ask readers to send questions they’d like you to answer. You could also do this with a poll if you listed questions/angles you could answer/write about in a follow up and asked readers to vote on the most important ones to them. There are lots of ways to use polls in newsletters. They are a great way to get feedback and insights but they also help make your newsletters more interactive. #EngageWithYourReaders 📰 📊 #NewsletterPolls 🗳️ #InteractiveNews 🚀 #ReadersChoice 🤔 #NewsletterFeedback 🌐 #NewsletterInteraction 👥 #SurveySays 📩 #BrandVibes 👍 #ReaderInsights 🆕 #ContentPolls 📝 #NewsletterEngagement

The thing is, your newsletter's success isn't just about the content. There are all these little behind-the-scenes tweaks that can make a huge difference in getting your subscribers to actually open and click. Honestly, you wouldn't believe how often the silliest things (like your subject line or a well-placed emoji can boost engagement) and how adjusting your email delivery setup can matter. If you're curious to see if there's something we can refine to give your newsletter a boost, let's chat! Not promising any miracles, but sometimes just a fresh set of eyes can make all the difference. DM me if you're up for it. Don’t lie to yourself, a great copy is not enough! Get the best in the industry practices on how to build and promote your newsletter. https://bit.ly/48QSr5h #newsletter #emailmarketing

I received a seldom company newsletter with a pompous title “Our Q2 2024 newsletter is here! [humble bragging] results” and since I didn’t have any recollection of receiving a Q1 2024 newsletter, I searched my inbox (yes, I am hoarder of emails 📧 and will not throw anything away unless it’s spam). There wasn’t any… and it got me thinking 🤔 While I get why they did it, probably the previous quarter they didn’t have anything exciting to report on and you’d rather deal with more pressing urgent tasks than writing that newsletter and, this time around, they wanted to build on that momentum. Still, I don’t like being manipulated, but in this day and age when our attention span shortens by the day, where content platforms short-circuit our brains making our capacity to remember stuff, “creative” marketing and social media folks use these tactics of “mandela effect”-ing our brains 🧠 into creating the illusion that the newsletter was a tradition, when in fact it’s the first issue ever. Honestly, marketers, do better! You don’t know who’s paying attention. #newsletter #attentionspan #mandelaeffect #marketing #tactics #manipulation #whiningwednesday

#Newsletter boom: Rise above the noise Newsletters are having a moment. Take a bow, newsletter writers! They condense complex information into bite-sized chunks, saving you hours of research. But with so many battling for inbox space, how do you make yours stand out? Buckle up, because I've researched on 3 ingenious ways to grab your readers' attention: 🥁 Spark curiosity: Imagine your newsletter as a captivating invitation. A question, a thought-provoking puzzle – anything to pique their interest. Check out the #B2BMarketing Wizard Quiz for inspiration: https://lnkd.in/dfvErK25. If your newsletter offers a similar interactive element, readers will be eager to see what's inside. 🥁 Showcase success: We're wired to seek inspiration. Showcase #successstories of triumph, demonstrating "how it's done" so others can replicate the wins. Even curating #businessnews can be a goldmine. Don't just report the headlines; add your unique insights and show readers how to leverage the information. This strategy is a key reason for The Hustle's success, a newsletter powerhouse acquired by HubSpot: https://lnkd.in/dfGuJi6U. 🥁 Co-create: Everyone loves a little recognition. Why not offer your users/readers a chance to contribute? Imagine featuring user-generated content (#ugc) in your newsletter. This not only elevates their personal brand, but also fuels engagement in two ways: > Subscribers become curious to see who gets featured. > They're eager to hear the perspectives of their peers. By incorporating these three tactics, you'll see your newsletter climb the engagement ladder. Give them a try and watch your audience grow! Or, let toss the coin help you achieve this. DM me now. #contentstrategy Photo by Jon Tyson on Unsplash

I randomly got on this agency founder's newsletter list (10K subs.according to him), I've gotten a few of them. Not great, not horrible, but not worth unsubscribing since it's monthly-ish. But I saw this in his latest and it shocked me: → I don’t really have a ‘plan’ for this newsletter → I don’t have a ghostwriter or other help → I don’t even look at metrics (open rates, etc) I wasn't sure if I should be impressed or appalled. It was both, actually. I think it's OK to have an "agile" plan for the newsletter because sh*t moves fast. But if this founder DID look at open and clicks he would have even MORE subscribers and know what gains traction and what's a miss. Or know who is unsubscribing and how long they've been with him, etc. Makes no sense to me to take the time to do a newsletter but not leverage a treasure trove of #data to make it even better. 🤷♀️ #newsletters #emailmarketing #contentmarketing

A few days ago, I had the chance to assist in a fascinating talk by Alex Lieberman. He is one of the people we should listen to when it comes to newsletters since he is the co-founder and leading man of the Morning Brew media newsletters. There's too much value in that condensed session to cover here, but there's something I think everyone working with newsletters will get value from. It's a list of content slots we can add to newsletters that make them valuable and exciting, depending on your niche and audience. Ready? Here it is: Intro Curate + Comment Short news story Think Piece What's coming up Link dump Short news combo Brain candy Graphic Guest op-ed Primary sponsor Secondary sponsor Long news story Case study Referral card In the ecosystem Short evergreen piece Most of the best-known and valuable newsletters out there have a portion, if not all, of these content slots. sendXmail newsletter has a case study, an insight and an actionable idea every Monday morning. In fact, this session inspired me to launch another newsletter (side hustle if you want) to test a few #listbuilding tactics I've published here previously. How about you? Are you a newsletter believer or someone who thinks nobody reads newsletters anymore? 😅 #emailmarketing #newsletters

Agencies - having a banging newsletter isn't going to grow your business on its own. But we reckon newsletters are extremely underrated. Two months ago, James Copeland and I launched NewsletterPlus. In two months, we've onboarded 10 agencies ready to elevate their newsletter game. ⛏️ We go digging for the juicy content and coax it out of you. 🎨 Then we design your template. ✏️ Next, we write exceptional copy in your voice. 📨 Finally, your juicy newsletter is delivered to the masses. No list? No problem. We'll walk you through the first stages. The all-important CTA? Start a newsletter. With or without us, it doesn't matter - but at least subscribe to our newsletter where we give you free tips. Now I know this is a sales-y post and I almost dislike myself for it. As recompense, I've included a picture of James Copeland trying to kiss me and me playing coy. Enjoy x P.S. We f*cking love newsletters. And each other. #emailmarketing at The Inbox Club

Have you ever wondered why some newsletters get all the clicks while others seem to go unnoticed? The secret lies in the call-to-action (CTA). A newsletter CTA, whether a button, a link, or a bit of text, can make or break the reader’s interaction with your content. The goal? To give your audience direction on what action to take next—whether it’s signing up, reading more, or purchasing. But why does a CTA matter so much? A strong, well-placed call-to-action is the driving force that guides your readers through the content, increasing the chances they’ll engage with your brand. The more precise the instructions, the more likely they are to click, boosting your newsletter’s click-through rate and helping you achieve your business goals. So, how do you ensure your CTA stands out? It should be simple, direct, and enticing. Phrases like "Get Started," "Sign Up Today," or "Learn More" can provide a clear next step for your readers. Don’t hide it! Make your call to action easy to find and repeat it throughout the newsletter, ensuring your readers always know what to do next. What’s the best call-to-action you’ve seen in a newsletter, and why did it work so well? Read more: https://lnkd.in/eSdvpquv #EmailMarketing #NewsletterTips #CallToAction #MarketingStrategy #BoostEngagement #DigitalMarketing