We Are Social’s Post

The blending of athlete-brand partnerships with influencer deals is fascinating to watch. It's not just about traditional endorsements anymore; it's about creating authentic, engaging content that resonates on social media. Athletes are now able to build their personal brands and connect directly with their audiences in more meaningful ways. This shift is empowering athletes, even those outside the top leagues, to leverage their platforms and foster more genuine relationships with brands and fans alike. It’s a dynamic change that highlights the evolving nature of marketing and personal branding in the digital age. Digiday #DigitalMarketing #InfluencerMarketing #AthleteBranding #ContentCreation #MarketingStrategy #BrandPartnerships #SocialMediaMarketing #DigitalStrategy #Business

As influencer spending rises, advertising dollars flow to emerging athletes with lower profiles. These athletes form influencer-like bonds with brands, leading to shorter, social media-focused deals without traditional team involvement. "We are seeing athletes operate much more like creators," says Sophie Berman, head of talent and influencer at Havas Play UK. This shift, driven by tighter budgets and rising athlete demand, creates lucrative, flexible opportunities for athletes to capitalize on their talent. #InfluencerMarketing #AthletePartnerships #BrandDeals #SocialMedia #EmergingAthletes #SportsMarketing #DigitalMarketing #AthleteInfluencers

Following the game-changing 2021 NIL policy updates for college athletes, sports marketing strategy has been a hot topic of discussion, particularly as Caitlin Clark became a household name seemingly overnight. Be it influencer marketing or brand deals, collaborative plays are being made combining B2B and sports marketing. Are B2B brands positioned for a slam dunk with sports marketing? Forbes has some thoughts from the bench. 👇 #SportsMarketing #B2BMarketing #MarketingStrategy

Crown 'em! Big shoutout to Drew Muller, Samuel Gilbert, Ariese Bernard, and the whole HoH team for their continued success...staying so loyal to the HoH brand and audience. Going to cut and paste the part about Brand Partnerships...b/c what else would you expect? 😉 What does it mean for brand partners and advertisers? For brand partners and advertisers, the biggest difference is that it doesn't feel like you're just buying a niche audience or an influencer account. What has enabled HoH social sales to really take off is that we're now getting top of the funnel mass awareness campaigns for blue chip brands that want to spend millions of dollars to reach millions and millions of people. There isn't a better place to do that than on HoH Instagram. There's no account that is doing more scale and is able to deliver both for a sponsored perspective and a branded perspective to that large of an audience in the US. Marrying it with amazing creator relationships and our branded content studio, Playmaker, gives us the ability to master each type of top of funnel campaign but also get down to direct response campaigns and smaller brands that want to speak to a more targeted audience...

See ya IRL ? How often is your brand connecting with its target audience in real life and showcasing it online? On-site brand to consumer interaction is major key in building brand awareness, brand loyalty and brand excitement. Today's activations include countless social content opportunities and influencer collaborations. Whether you're a tech brand at an industry event or a consumer brand at the latest festival -- don't sleep on the value of IRL activations in support of brand messaging and social content. Here's a few of my fave #brandactivations: 818 Spirits College Tour 🍹 🏫 BÉIS Pit Stop at Stagecoach 🤠 Google's Pixel Combine at National Basketball Association (NBA) All Star 📱 🏀 #brandawareness #socialstrategy #contentproduction #brandmarketing

What an Influencer Needs to Know About Getting Brand Deals and Paid Sponsorships. Things we will talk about. Do you need a brand deal manager? How to pitch brands. What do brands want? How big of an audience do you need? Which platforms do brands want their products advertised on? The truth bout what brands want and how they work. How to write and read a brand deal contract. Things NOT to do in a brand pitch or contract. How to make sure you get paid from a brand deal. https://lnkd.in/g7AQcCSN

🏀👟 A rookie—soon-to-be basketball legend—and a brand teamed up in '84, changing the game of influencer marketing. ⚡️ When a legacy was laced up! Tap to unveil the playbook of the ultimate partnership that soared beyond the court and into the annals of branding history! 🌟 . . . . #InfluencerMarketing #MarketingStrategy #DigitalMarketing #ContentMarketing #ContentMarketingTips #nike #nikeshoes #michaeljordan #brand #branding #collab #collaboration #socialinfluencer #marketingstories #startupideas #marketingnews #allaboutmarketing #linkedin

Paige Wainui is absolutely smashing it on socials! Yes, you read that right, 4,509 sticker taps through to the brands IG page. Paige’s 12.77% Instagram reach based engagement rate is over TEN times higher than the industry standard of 1.23%. Interested in learning more about brand partnerships with Paige? Reach out to Mikaela at [email protected] 📧 #influencer #influencermarketing

Since this time last year, Natasha Valerie Sutedja and I have been able to 6x revenue at The Viralist Group. What's changed? We've doubled down on these three principles: 1. Walking away from brand sponsorships: We're in it for the long term: A $3,000 partnership means more commission in our pockets in the short term, but accepting deals that don't match our influencers' content or underpay our creators sets a bad precedent with brands for future partnerships. 2. Every contact is a potential for a long term relationship: Sales are becoming relationship-based. With the increasing supply of influencers, brand sponsorships are getting more and more competitive. Long-term, It is those with the best network that win 3. Be careful with the influencers you onboard: Every creator brings their own unique style to the agency, which is always a win. However, influencers with a poor work ethic (eg. submitting drafts late, unresponsive, etc) make it difficult to maintain a positive relationship with your brand contacts. They are small changes, yes, but implementing these core values have been pivotal in our growth this past year. #influencermarketing #creatoreconomy

Fueling Your Digital Odyssey: Crafting Brands, Igniting Alliances, and Unleashing Success Together. Your Journey to Success Begins Now! Let the #king begin #king Entertainment #digitalmarketing #influencer #influencermarketing #mediaevent #Hoonsultingservices #sales #strategizing