Saatchi & Saatchi (We Are Saatchi)’s Post

"The 'Megh Santoor' campaign for Brooke Bond was most lauded and brought in the majority of the awards for the agency— also notably securing the prestigious Grand Prix in Music for Ogilvy Mumbai." 🙄 See: https://lnkd.in/gjDV353q I hope at least the Spikes Asia 2024 jury got to hear what the actual "musical billboard" sounded like *during a real rain*, as against what we all heard in the video where Prashant Salil, a professional santoor player, played music in his studio. In other words, what we heard in the ad film/video was music recorded in the studio, specifically for the ad. It was what the idea of the billboard *would* have sounded like. Not what it actually sounded like, which we have no idea about. A more detailed note on this supposedly 'musical' billboard: https://lnkd.in/gjDV353q #advertising #marketing #outdoor #billboard #music 

The Art of Staying Relevant to stay Resilient- On a cold rainy New York day a Broadway show can be the perfect escape from the dreary weather! That is what I realised last weekend when I made a spontaneous decision to catch the Broadway show - MJ: the Musical based on the life of the late Michael Jackson - arguably the greatest entertainer of all time. The show itself has been a huge success winning 4 Tony awards for it’s phenomenal performances and attention to details.However the key theme that struck me was perhaps the importance of staying relevant in an ever changing landscape of the music industry or for that matter any industry. The innovation showcased within the musical production is evident in various aspects of its execution, including: Technological Advancements: Incorporating cutting-edge technology such as immersive stage design and special effects to create a visually stunning and dynamic experience for audiences. Creative Acting and direction: Pushing artistic boundaries through innovative acting skills,choreography, set design, and costume concepts that pay homage to Jackson's iconic style while also infusing contemporary elements to captivate audiences across demographics. Narrative Adaptation: Crafting a compelling narrative structure that goes beyond a traditional biographical portrayal thus engaging audiences on multiple levels. Music Integration and audience engagement: Utilizing innovative audio engineering techniques to breathe new life into his timeless hits that kept the audience thoroughly engaged. The pivotal lesson for sales from the innovation demonstrated in the musical lies in the significance of remaining relevant and responsive to evolving consumer preferences and expectations. In my opinion, sales professionals can maintain a competitive advantage and effectively connect with their target audience by continuing to embrace innovation across product designs, marketing strategies, and customer experiences even when times and preferences change. This was a rather eye opening example of an enduring brand loyalty by assuring it stays relevant in this case long after the singer’s passing and perhaps for many more years to come. #broadway #newyork #sales #customerexperience #michaeljackson

Ready, Set, Go 💨 Part of what makes experiential unique compared with other channels is the craft of translating our creativity into tangible, real-world experiences that bring people together. Having an idea is one thing, but bringing that idea to life in the physical world? Well, that’s another ballgame.  From the original 3D sketch to the end result, "Ready, Set, Go" dives into the Set Creative archive and compares the ‘render to reality’ of projects we’ve had the privilege of delivering in recent years; showcasing the knowledge, skill and work from our designers, producers, suppliers and of course, clients. 👉 👀 Swipe to see more from the The Coca-Cola Company's immersive Coke Studio activation. Across four US music festivals, the Coke Studio connected with 35,000 Gen Z festival-goers, inviting them to create their own music through larger-than-life instruments, and the simple act of play. 🎵 💃 Learn more - https://loom.ly/zcRWpUQ WPP #Creativity #ExperientialMarketing #LiveEvents #BrandActivation

'But the big question is: do these altruistic “pay what you can” models actually work for performing arts companies? To what extent do they boost companies’ audience reach and their bottom lines?' A great piece by my ArtsHub friend and colleague, Jo Pickup, exploring the question of whether now is the time to explore new ticketing models in light of the financial pressures facing so many Australians. https://lnkd.in/grpzMz2s

Every artist wants to go on tour, but most don’t know how to take the first step. Every artist wants to be booked in a foreign country and create a vibe overseas. Let Me Play (dot xyz) is a music-first creative booking agency for artists worldwide. From festivals in Austin to venues in Atlanta and LA, our teams connect the dots for artists to be heard everywhere their fans want to hear them. It’s not about the number of artists we represent (although there’s a lot). It’s about connecting the dots for each and every one of our artists on their own unique journeys in this entertainment business. After all, it’s relationships, consistency and timing that make a brand, right? #weareindependentthinkers #growandthinkrich #community1st

From an advertiser and marketing perspective music is a powerful tool to use in your ad creative. Sound can create or influence someone's mood or emotion in delivering the message to your audience. I think this shouldn't be taken lightly. People need your product or service as much as you need them to buy. Music can make or break an ad just as much as the visual element. #musicsupervisor #musicians #advertising #adagency

Singers may not get paid for their Super Bowl halftime performance, but everyone craves the opportunity. Why? Because the value of their exposure is priceless! 💸💪 Usher was not paid for his performance at this year's Super Bowl, in fact none of the performers in previous years have been. However, a 1-minute ad spot during the Super Bowl costs as much as $14 million. Usher's performance lasted over 12 minutes, which is over $168 million worth of TV time! 📺💰 And what are the results of this invaluable exposure? The exponential growth in airplay of their songs, the massive following they gained on social media and the jump in ticket sales for their upcoming concerts. 🎤🎶 The Super Bowl also allows performers to advertise their brands for free. During her Super Bowl performance last year, Rihanna highlighted one of the products of her own cosmetics brand, Fenty. The result was an 883% increase in searches for Fenty Beauty on Google! It's no surprise that most music artists want to perform at the Super Bowl. This is an opportunity that simply cannot be missed! 🏈✨ #superbowl #appearance #exposure #marketing

Ads running before shows? This is increasingly common. Artists including Ice Spice to Adele to Kendrick Lamar have had ads running before their recent shows. For the promoter/venue, it’s an additional source of revenue that helps minimize their risk. There’s not much upside for the artist as I see it unless the ads are promoting their products/music. Currently going down the Reddit rabbit hole on this one and will report back. #livemusic #concerts #ads #musicbiz

As a big Kendrick Lamar fan, watching his "The Pop Out – Ken & Friends" concert on Amazon Prime Video last night was amazing. Beyond the incredible music, "Kendrick vs. Drake" has become a fascinating case study in branding. It's not just about diss tracks – it's about how K.Dot's strategic approach has solidified his fanbase and boosted awareness for his ventures. Here's my breakdown of the key takeaways from this cultural moment: ▪Research & Strategy: Kendrick's approach to the beef is a powerful reminder of the importance of research. He strategically gathered information about Drake's *alleged* seedy actions and even insights into diss tracks Drake was working on. By understanding the landscape and competitor moves, brands can stay ahead of the game. ▪Creativity with Layers: Kendrick's "6:16 in LA" produced by T.Swift's long-time collaborator Jack Antonoff (a jab at Drake's "Taylor Made") was genius! It shows the power of creativity with layers. Brands (i.e. Sprint jacking Verizon’s spokesperson) have made a big impact by creatively twisting competitor messaging. ▪Purposeful Partnerships: Brands have been jumping on the Juneteenth bandwagon since 2020, but Amazon Music got it right by sponsoring the “The Pop Out”. Aligning with a respected voice for their target audience made the celebration authentic. Great reminder that it's about more than just a logo slap ( 👀 ). ▪Strategic Exposure: The beef leveraged cultural buzz to intro Kendrick's pgLang company to a wider audience through concert mentions. It's a great example of brand building through cultural moments. Strategy, community, culture, and creativity – Kendrick’s masterclass. #juneteenth #kendricklamar #drake #strategy #marketing #amazonmusic #strategicbranding

Artists need more support than ever, but are getting less support than ever. Labels are downsizing. They’re not signing talent most of the time until they have done a great deal of work to market themselves and build their own fan base. Then once you get signed, a lot of that work is still placed upon the artist. I can’t tell you how many artists I see left to fend on their own with the guidance “go make TikToks” but are given no support or budget to go on that endeavor. This is a big opportunity for people building businesses and/or wanting to work into music. Your support and help is needed! Figure out how to get in there and help artists. If you figure out help just one artist in a meaningful way, people will hear about you… I promise! #musicindustry #musicbusiness