Saatchi & Saatchi (We Are Saatchi)’s Post

With #influencer marketing growing in popularity, advertisers should be mindful of their marketing practices and legal compliance requirements. Here are some key considerations for keeping your practice compliant: https://ow.ly/23Hj50QyVEN Authored by: Alissa Ricioppo #MTInsights #MTAdvertisingLaw

2023 certainly shook up the advertising industry with immense technological developments and evolutions in the #media landscape. As we enter 2024, the industry is poised to boom even more. For example, the #influencer #advertising industry is poised to prosper after growing its revenue by 17% to over US$30 billion in 2023, according to recent studies. #agencies

Check out this recent Modern Retail article featuring our CEO, Heather Nichols regarding the potential TikTok ban!

🇪🇸 Spain's influencer marketing scene is becoming more professional every day! Although it's not quite at the level of France, Germany or the UK, we're seeing a bunch of talent agents and advertising agencies jumping into the mix and setting up their own #influencermarketing teams 👌 But this has a ripple effect… where the market is flooded with #content and competition for brand deals, driving down prices, and causing brands and agencies to work extra hard to find the cream of the crop 🔎 And as the scene grows, so will the regulations. Spain’s top #KOLs are now being pushed to take more responsibility for content that could harm minors, but Laura (Lala) Prada Streithorst from Bluecell Comunicación puts it simply: “Regulation is just part of the game when an industry matures.” 📝 For more insights, hop over to our blog where we dive into: 🌟 How Spanish influencer marketing will see steady growth until 2028 🌟 The ways the ocean of #Instagram creators impacts prices and content quality 🌟 How new regulations show that people are catching on to the market's potential 🌟 The ways #influencermarketers are finding their feet with #Twitch and #TikTok Check out the full read here 👉 https://bit.ly/4ckbSpZ Thank you, Álvaro Blanco of Native, Stefanie Milla from Alem Comunicación and Angela Villarejo of Infinity Media for sharing your insights! 💡 🙏 #ResponsibleInfluence #SocialMedia #MarketingStrategy

We're seeing this reflected in the massive growth of influencer creative we're testing affordably and at scale. Influencer spend has doubled since 2019 up to $21.1bn as it's a great way to tap into culture quickly and effectively. Lot of content though so it's best to get a learning agenda in place. Hit us up to know more about our Creator Effectiveness Programme. #CreativeEffectiveness #ContentEffectiveness #InfluencerMarketing https://lnkd.in/e-a6cyWH?

2024 will no doubt be a year of change for marketers. SGE in search, cookieless advertising & AI adoption are just some of the challenges we need to overcome in order to succeed in an ever changing marketing landscape. #marketing #seo #sge #aiadvertising

BEWARE of the new ACCC Influencer rules!   If you use influencers to promote your brand, there are new ACCC rules they have to abide by including flagging their paid content as sponsored.   https://lnkd.in/gWk7d7mk

I've written a new blog sharing some insights on maximising creator partnerships during peak retail moments! 🚀 🔍 So what should brands be considering: ✨ Starting early ✨ Analysing your audience ✨ A paid ads strategy And more... https://lnkd.in/egEGp_xR #InfluencerCollabs #RetailInsights #InfluencerActivations 🌐

Here's a fact: User Generated Content commands greater trust due to its authenticity. This content, crafted by ordinary people, resonates with consumers far more than traditional advertising. It's a powerful influence! #UGCmarketing #influentials #ugcadvertising

Thinking about integrating an influencer into your TikTok communication strategy? Discover how Ipsos can supercharge your success! Invigorate your strategy and achieve phenomenal results with our expert guidance! 💡🚀 https://lnkd.in/gnE2-bet