happy®’s Post

So what's Craig Dubitsky's formula for building brands and products people actually care about? Here's my 3-part simple-as-can-be take... 𝗛𝗲 𝗦𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗦𝗶𝗺𝗽𝗹𝗲 𝗜𝗱𝗲𝗮 (𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁) The insights... Craig’s idea was simple: coffee should make people feel good, not just in the physical sense but emotionally too. He wanted to build a brand that wasn't just about caffeine but about creating a moment of happiness in every cup. 𝗛𝗲'𝘀 𝗦𝘁𝗲𝗮𝗱𝗳𝗮𝘀𝘁 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗛𝗮𝗽𝗽𝘆 𝗕𝗿𝗮𝗻𝗱 Craig understood that the key to any successful start-up was more than just a great product (although happy® is fckn delicious). It was about building a brand with a story that resonated. From the playful name to the vibrant packaging, every element of HAPPY Coffee was designed to create an experience that was inviting, cheerful, and above all, memorable. 𝗛𝗲 𝗸𝗻𝗼𝘄𝘀 𝘁𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 Craig knew that coffee wasn’t just a beverage—it was a conversation starter, a ritual shared among friends, and a bridge to community. ✌️🍕 Watch my interview with him for Branders Magazine here. https://lnkd.in/epRbXDgy