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HOTTEST 2024's digital marketing TRENDS: AI takes the wheel, micro-influencers shine, and video rules the short attention span. Which one are you betting on? Share your thoughts in the comments below! 👇 #DashoContent #SuperchargeStorytelling #DigitalMarketingTrends #2024trends

How's your brand preparing for the marketing landscape of 2024? Inc. Magazine has the scoop on what's shifting in marketing this year⬇️ 🤖1. AI is the overwhelming #1 trend on this list and every other marketing trend list this year with 88% of marketers saying their organization needs to increase use of AI. 🎤2. Voice Activation and Optimization is more important than ever. It's time to rethink the corporate website to include more natural language queries and long-tail keywords. And, don't forget about that Google My Business listing. 🗨️3. SEO continues to require adaptation and effort. High-priority content pieces will continue to stand out and index over machine-generated content cluttering the web. 🛒4. Social Commerce continues to rise. With e-commerce platforms like Shopify now easily integrating with TikTok, Insta and others, customers can now travel through sales and marketing funnels from discovery to purchase with only a few clicks within the same app. 🌱Side note for my friends in hemp/cannabis: Social commerce options will remain challenging with most social networks this year (Minus X and LI), but there are still some other options (influencers, live shopping, communities) that can be utilized with success. https://lnkd.in/ezqthq6m #marketing #2024trends

This digital revolution has given rise to various innovative methods and trends that have reshaped the marketing landscape. For example: 1. UGC comprises content created and shared by users on digital platforms. It has become a valuable resource for brands to connect with their audience, promote authenticity, and increase brand website time. 2. Adapting to the changing marketing landscape and embracing innovative strategies can help companies remain competitive and effectively engage with their target audience. #DigitalMarketing #MarketingTrends #ArtificialIntelligence #VoiceSearch

🚀 2024 Marketing Trends: AI Integration: Smarter, more personal AR/VR: Next-level engagement Hyper-Personalization: Tailor-made experiences Micro-Influencers: Authenticity wins Video Content: Short, live, impactful Voice Search: Be heard Social Commerce: Shopping redefined 🌟 Let's connect to integrate these insights into your marketing plan!

🚀 In 2024, #socialmediamarketing is blasting off with cutting-edge #trends! Brands are harnessing the power of 🤖 #AI for efficiency and personalization, while 🛍️ social commerce takes center stage as the go-to shopping destination. Short-form videos 📹 and user-generated content remain key for authentic engagement, and mastering social search optimization 🕵️ is crucial for visibility. Embracing transparent #corporate values 🌟 builds credibility in an age of authenticity. It's time to 🌐 navigate the #socialmedia landscape with confidence and connection! Credits: MarTech #marketing #digitalmarketing #virtualassistant

With so much clutter online, which will only increase exponentially with Generative AI tech, marketers need to work harder than ever to cut through to their target audience. Some interesting takeaways in this IDC blog. #marketing #GenAI #b2bmarketing #insight #technology

In today's fast-paced digital world, understanding your audience's content consumption habits is more crucial than ever. TechTarget's recent media consumption research reveals that B2B technology buyers are engaging with an average of 12 pieces of vendor content during their research process—a record high! 📈 Furthermore, these buyers are dedicating an average of 6 hours per week to online research before making a purchase. This underscores the importance of being present and active in the digital spaces where your prospects are conducting their pre-purchase research. A staggering 92% of technology buyers are more likely to engage with a vendor who has educated them on a particular subject or technology concept. This means that providing valuable, informative content is key to capturing their attention and building trust. To effectively reach and engage with your audience, it's essential to leverage both display advertising and content marketing on publications that your prospects frequent. By strategically placing your brand in these spaces, you can: 🔹 Enhance your visibility during the critical research phase 🔹 Establish your authority and expertise in the industry 🔹 Build meaningful relationships with potential buyers Don't miss out on the opportunity to influence decision-makers and drive conversions. Invest in a robust digital marketing strategy that combines display and content marketing on the platforms your prospects trust. #B2BMarketing #TechMarketing #DigitalStrategy #ContentMarketing #DisplayAdvertising #TechTarget #MarketResearch

The Latest Digital Marketing Trends in 2024: A Brief Overview As we navigate through 2024, the digital marketing landscape continues to evolve rapidly. Here at Zest Digital Media, we highlight key trends shaping the industry this year. 1. Artificial Intelligence and Machine Learning 🤖 AI is enhancing data analysis, personalizing customer experiences, and automating marketing processes. AI chatbots, predictive analytics, and personalized content are now standard. Commentary: We've integrated AI tools to offer targeted, efficient marketing solutions, analyzing data to predict consumer behavior and tailor campaigns. 2. Voice Search Optimization 🎙️ Voice assistants like Alexa and Siri are changing SEO. Voice search requires longer, conversational queries, and shifting SEO strategies to natural language processing. Commentary: We're adjusting SEO tactics to optimize for voice search, focusing on long-tail keywords and creating content that answers specific consumer questions. 3. Video Marketing Dominance 📹 Platforms like YouTube, TikTok, and Instagram Reels dominate with live streaming and short-form videos engaging audiences effectively. Commentary: We've ramped up video production to meet the growing demand, creating compelling video campaigns to capture attention and drive engagement. 4. Social Commerce Expansion 🛒 Social media is becoming a shopping destination with features like Instagram Shopping and Facebook Marketplace allowing purchases within apps. Commentary: We're optimizing social media profiles for sales, creating shoppable posts to streamline purchasing, and making social media critical for e-commerce. 5. Sustainability and Ethical Marketing 🌱 Consumers are more conscious of the environmental and ethical implications of purchases—brands prioritizing sustainability gain favor with eco-conscious consumers. Commentary: We advocate for sustainable marketing, helping clients highlight their commitment to social responsibility, and building trust and loyalty. 6. Augmented Reality (AR) Experiences 🕶️ AR enhances customer experiences by visualizing products in users' spaces before purchase, which is useful in fashion, home decor, and beauty. Commentary: We're exploring AR to create immersive experiences, offering unique ways for consumers to interact with products. 7. Influencer Marketing Evolution 🌟 Influencer marketing focuses on micro-influencers with engaged followings. Authenticity and genuine connections are more valuable than follower numbers. Commentary: We select influencers who align with brand values and have genuine connections with their audience for meaningful collaborations. Conclusion The digital marketing landscape in 2024 is dynamic. At Zest Digital Media, we stay ahead by leveraging the latest technologies and strategies. Follow our LinkedIn for more insights on the future of digital marketing. Let's navigate this evolving landscape together! #zestdigitalmedia

AI is revolutionising digital marketing by providing deeper insights and automating tasks. From AI-driven ad targeting to predictive analytics, businesses are achieving higher ROI by leveraging AI technologies. Read more about the latest advancements in AI for marketing and how you can implement them in your strategy. Read more at https://bit.ly/3X0nKs2

AI is revolutionising digital marketing by providing deeper insights and automating tasks. From AI-driven ad targeting to predictive analytics, businesses are achieving higher ROI by leveraging AI technologies. Read more about the latest advancements in AI for marketing and how you can implement them in your strategy. Read more at https://bit.ly/3X0nKs2