Wavemaker MENA’s Post

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Uploaded: 2024-06-26T12:18:49.778Z
Channel: Wavemaker MENA

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GroupM MENA

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2mo

During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community. Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead Division: Nabil Moutran – Founder & CEO Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends

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When we say gamer, we don't represent 100 million of the same person. We represent a multitude of personas with layers, and that's where your opportunity lies. When you understand those two worlds, it's amazing how the universe of a game plan can open up for you. What's really interesting, however, is when we look at the rest of the world, we see that. Not only is the Middle Eastern Africa region the second largest region when it comes to gamers, but when we look at the growth numbers, 10% year on year growth compared to other parts of the world. It's a strategy coming up with ideas of how brands can engage with their audiences in the Roblox environments. Just to summarize, in gaming, where we are there with with immersive in gaming, in play, it's. Applicable you can be done programmatic. You can even whitelist the games that you want. The gamification of a user experience in and of itself and has produced results for a long period of time. Really what a branded mission is, is a customized way for you to actually story tell with the users in a way that you are giving them multiple engagements and multiple rewards.

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Wavemaker MENA

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It doesn't get much sweeter than a custom-built Candyland 🍬🍫 In collaboration with Evolution and Build, we're beyond excited to have bought the flavours of the Middle East to Roblox with a unique Perfetti Van Melle Chupa Chups gaming experience 🎮 'Candyland Paradise' amplifies the culture of the region through a visually immersive journey through sunny sand dunes, traditional Arabian camps, bustling souks and regional landmarks including a replica of Chupa Chups' flagship store at the Mall Of The Emirates. Chupa Chups continues to pioneer marketing innovation in the region, and this activation demonstrates their dedication to providing consumers an experience where imagination, social interaction and fun, come together. 🟠 The pre-launch results have been outstanding, with over 100,000 organic unique visitors over two weeks. Keep an eye out for our supporting activations within the Roblox World, and social media. Shoutout to the team behind this epic campaign - Milad Rouhana, Sinatra Carneiro, Vikrant Shetty, Marc Ghosn, Fayaz Hussain, Youssef Raad, Rengin Özeren, Marios Tirkides, Samantha Billingham, Matt Kattan 👏 #perfettivanmelle #chupachups #gaming #roblox #mena #dubai #malloftheemirates #innovation #middleeast #media #advertising Read more in Media-Avataar MENA 👇 https://lnkd.in/dfC7bKQk
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Wavemaker MENA

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🔸 What does the future hold for AI, VR and AR in media and advertising? One of hottest topics in the industry continues to be how AI will change how we advertise, what we advertise and how we work. VR and AR technologies have been adopted at a rapidly growing rate by advertisers, with the likes of 'Faux OOH', gaming and custom social media experiences popping up across categories. But, many are left wondering whether these technologies are just a fad, or whether they're here to stay. In a recent contribution piece for Campaign Middle East, Yohan Wadia, Creative and Innovation Lead at Wavemaker MENA shared his thoughts on how AI, VR and AR can empower teams, craft more compelling media, and unlock innovation and success for brands. Read more here 👉 https://bit.ly/3zL3dhn
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Wavemaker MENA

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There are over 160 million gamers in the MENA region today and growing 📈 Gaming offers brands access to unrivalled marketing innovation, from in-game ads and virtual events, to competitions and concerts, paired with authentic access to a loyal, fanatic fanbase. From this rapidly growing world of gaming comes a new kind of talent and celebrity: pro-gamers. Alongside their partnership with the Esports World Cup Foundation, Perfetti Van Melle's Mentos are the proud sponsors of Team Falcons, the Saudi Arabian esports organisation, aligning with the brand's commitment and dedication to the development of young talent. Well done to the team involved 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer

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Wavemaker MENA

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Unlocking growth through gaming 🎮 The gaming world's revenue is set to hit $1 billion by 2029. Brands no longer see gaming as a one-time opportunity but as a major component of their marketing strategies. 🟠Perfetti Van Melle's has continually recognized the immense opportunity gaming presents. In alignment with Saudi Vision 2030's commitment to investing in the gaming industry to further the Kingdom's economic, technological, and cultural advancement, we are proud to announce that Mentos will be the main partner at the first-ever Esports World Cup (Esports World Cup Foundation). Until the 24th of August, Riyadh will be the epicenter of esports fandom and gaming culture as the first official host of the single-largest gaming festival in the world. Mentos will be on hand to help gamers de-stress, freshen up, and provide entertainment, fun and freebies! A huge shout out to the brilliant Wavemakers behind this work 👏 Milad Rouhana Bernat Corbera Vidiella Vikrant Shetty Mario Soufia Youssef Raad Anjali Senthil Kumar Fayaz Hussain Denit Varghese Marios Tirkides Nixon Dias #gaming #perfettivanmelle #mentos #mentosarabia #wavemakerMENA #GroupMMENA #EWC #saudivision2030 #progamer

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