Wasserman Next Gen’s Post

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The University Relations and Media teams enjoyed their time in Phoenix with our partners from NIRSA for their 2024 conference. In addition to connecting with hundreds of new friends at our Expo booth, Grayson Hopp led an educational session where she moderated a discussion around Generating Revenue through Sponsorship with panelists from Virginia Tech, North Carolina Central University, University of Washington, and Kennesaw State. 115 engaged audience members from campuses across the US and Canada listened in as we talked through how they can create opportunities for brands to meaningfully integrate into their recreation and wellness facilities.

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