Wasserman Next Gen’s Post

Here's our step by step guide on how to enter the Young Business Mind Awards this year. For all the #teachers I know, we're offering school visits in the Newcastle and Hunter region to talk about the awards and we can approach our networks to deliver talks on #innovation #entrepreneurship #sustainability #manufacturing #business #socialenterprise #designandtechnology #creativeindustries. Read more on the blog post below.

Being named an ‘award-winning business’ is not only a great way to promote your organisation, it's a great way to boost your public image and company morale as well. But, winning an award isn’t as straightforward as it might appear, and many businesses come up short when trying to write a compelling award application - that's where we come in! Find out more about how winning awards can help your business.. read our latest blog to find out... https://bit.ly/4gaorpQ #marketingexperts #ukmarketingagency #smallbusinessmarketingtips

Being named an ‘award-winning business’ is not only a great way to promote your organisation, it's a great way to boost your public image and company morale as well. But, winning an award isn’t as straightforward as it might appear, and many businesses come up short when trying to write a compelling award application - that's where we come in! Find out more about how winning awards can help your business.. read our latest blog to find out... https://bit.ly/4gaorpQ #marketingexperts #ukmarketingagency #smallbusinessmarketingtips

With nearly $10 billion invested in DEI initiatives, assessing whether these efforts foster genuine change or serve as PR tools is critical. As the DEI industry grows, skepticism also increases, with some labeling it a “DEI Industrial Complex” that prioritizes appearance over actual progress. How can we ensure that our DEI strategies substantially improve fairness and inclusion? In their book DEI Deconstructed: Your No-Nonsense Guide to Doing the Work and Doing It Right, Zheng lays out concrete ways for organizations to go beyond superficial activities to create real differences.

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Black Enterprise Magazine's Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape. https://bit.ly/4dSlh8m

Writing award entries? 🏆 Thinking about attending? 🤩 Read on… “If your business expects the trade press to run your press releases to reach your target audiences as a key part of your marketing strategy, you shouldn't expect this service for free. Sponsoring events and advertising with trade press titles is what keeps them going, so if you're deciding to avoid paying to save money, maybe think again because if we want to keep a balanced, credible and independent trade press, it needs to be funded.” #marketing #awards #finance

Thinking of applying for The King's Awards for Enterprise? Check out this advice from 2024 winners, Select Tech ⬇️ “When applying, you need to be able to demonstrate both high financial performance and a tangible benefit to your customers, society and the environment. “It’s key to display the way you differentiate yourself from your competitors and demonstrate the innovative ways you have executed growth plans.” Ready to get started? The application process can take a while, so don’t put it off any longer: https://lnkd.in/d_ccFxiU

Big Announcement! 🌟 We are thrilled to inform your that this week we launched our new quarterly newsletter exclusively for CMAKE members. Herein is a snippet of it. Stay ahead of the curve with the latest industry insights, member-exclusive content, and exciting updates. This is a front-row seat to all things CMAKE. We celebrate this milestone! #learningandgrowing# #CMAKE2024# #cmakenewsletter#

The last few days over the Easter break have included many firsts: ▪ First time seeing a Cybertruck in the wild (on Highway 35 between Palacios and Bay City in Texas). Seeing it on the road with the multitude of oversized vehicles in Texas, its design doesn't actually look out of place or too bat sh*t crazy. ▪ First time trying the Apple Vision Pro (also in Texas as its not in the UK yet) - viewing spatial videos and photos in the store demo was amazing, as was the potential for watching sports from immersive angles. However the content was produced to Apple's usual high standards, so it'll be interesting to see what 'real' content will look like and I didn't get to use any work based apps. ▪ First time flying with 3 kids under 7 (6yrs, 2yrs and 10 months) on a transatlantic flight. There are definitely better ways to fly, though at least the excitement of the oldest two is great to watch! ▪ Lastly, its also the 5th year anniversary of the first week of Kepler Wolf operating as a law firm. Its been an amazing journey since April 2019, and having built the firm to 10 or so lawyers, support staff and physical offices in London, its only after getting the firm to that size that I found what I actually wanted/needed - to strip it back to basics to make it easier to operate and with tighter positioning, so that I can actually build a firm that works best for me and my clients. Over the next 4 weeks we will be rolling out the new positioning and pricing to existing clients and then going live with a new copy on the website followed by focusing on selectively working with new clients that fit with how we work (I'm basically posting this here for my own accountability...) It was David C. Baker who at one of his small group sessions on Positioning at the SoDA: The Digital Society GMM also referenced what Blair Enns said about positioning - that it should be 'perfectible not perfect', which I've tried to keep in mind to get ours up and going. Hopefully my memory serves me right on this and its not from a tequila induced dream on the trip (otherwise this post might be a little embarrassing...). Its been the writing from David C. Baker in his books Secret Tradecraft of Elite Advisors and The Business of Expertise that have given me valuable insights and understanding of how a professional firm should position itself and what Kepler Wolf could be doing as a business rather than simply trying to 'get big' based on increasing numbers of lawyers and clients. I came across David from his and Blair Enns podcast 2Bobs which is my go to business podcast to get insight on what my clients are going through and also what I could be doing for my own business. I also recommend reading into Ron Baker and Tim Williams and Blair Enns to gain further insight on how a modern firm (whether creative or professional service based) could better position themselves and offer services to clients. Here's to the next 5 years!

Being named an ‘award-winning business’ is not only a great way to promote your organisation, it's a great way to boost your public image and company morale as well. But, winning an award isn’t as straightforward as it might appear, and many businesses come up short when trying to write a compelling award application - that's where we come in! Find out more about how winning awards can help your business.. read our latest blog to find out... https://bit.ly/4gaorpQ #marketingexperts #ukmarketingagency #smallbusinessmarketingtips