Walmart Data Ventures’ Post

A compelling grocery private brand can boost shopper loyalty. US shoppers who love a grocer's private-label brand are seven times more loyal to the grocer than those who are reluctant to recommend it. Our survey of 20,000 US consumers uncovers which private-label brands stand out for value and rival national brands on quality and taste. Great piece by some fantastic colleagues. Explore the findings here. https://bit.ly/4gkI8ve

Private labels sales currently account for roughly $1 in every $4 dollars spent in the grocery and consumables space today and is growing significantly. With Walmart and Target leaning into multi-tiered private label strategies to capitalize on that growth while improving profitability momentum will only increase. Shoppers say they are buying more private label, but more importantly younger consumers - Millennials and Gen Z - have grown up surrounded by high quality, differentiating private label options, as well as retailers like Trader Joes, Costco, and ALDI changing perceptions on what private label means. Roughly 40% of sales in European grocery are private label. If trends continue, I'd anticipate we get near that in the next 10 years. #privatelabel #storebrands #betterforyou #pricing #inflation #grocery #groceryretailing #Walmart #Target #PLMA https://lnkd.in/gzciDVTc

"Market Force Information’s newest syndicated research covering #grocery retailers suggests that consumers are still focused on pricing and promotions, but that slowing inflation has allowed them to also choose grocers based on convenience, cleanliness, and variety of merchandise available." H-E-B ranks high on consumer preference, consumer experience, and brand image. 🛒❤️ (article via Produce Blue Book) #iwork4HEB #HEBproud #retail #foodretail #groceryretail #groceryindustry

https://lnkd.in/g_myMvNT #retail #cpg #groceries #storebrands #privatelabels #consumertrends #manufacturing #loyalty #Walmart #AholdDelhaize #TraderJoes #Costco #Target It is no secret as to why retailers favor private label brands - margin, product differentiation, marketing and loyalty. Private label brands are often sourced from national consumer packaged-goods companies that compete for the same shelf/retail space. National brands face a balancing act - be the brand or potentially be the producer behind a private label brand. From grocery stores to department stores to home furnishing brands, private label brands allow a retailer to innovate as well as control how a brand/product is packaged, priced and presented. Consumers continue to look for value and convenience, and private label brands are making inroads with the consumer.

"Free samples have been part of food retailing for decades, and there’s a good reason that brands and retailers are offering them again – it works," says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. "There is no substitute for actually tasting a product before you buy. The pervasive use of social media provides an extra pop that can be very helpful in getting people to try and ultimately become regular buyers. However, as noted, there are logistical challenges and costs with dispensing free samples and that creates barriers to using this strategy. Ultimately, brands and retailers need to decide if this marketing strategy is effective for their business, but from my perspective, this is an ‘oldy but a goody’ worth consideration." Check out more insights from one of the retail industry’s leading experts - https://buff.ly/3qRfPx2. More great comments on this topic by RetailWire's BrainTrust experts including: Ken Morris, Lucille DeHart, Gary Sankary, Melissa Minkow, Jeff Sward, Georganne Bender, Lisa Goller, MBA, • Shep Hyken, Steve Needel, Mark Self, Ryan Mathews, Scott Benedict, Mohammad Ahsen (Socially Ahsen), John Karolefski, Dave Wendland, Lisa Taylor, Richard George, Carlos Arámbula, Rachelle King, and Trevor Sumner.

New research from FMI reveals that the rise of private labels shows no signs of slowing. Over half of consumers now see private brands as crucial in their shopping choices, with many favoring them for fresh bakery, dairy, and more. As private brands continue to thrive, there’s a growing opportunity for grocers to deepen customer loyalty and compete against major retailers. Learn more about the trend: https://lnkd.in/ebgFgpPW

New research from FMI reveals that the rise of private labels shows no signs of slowing. Over half of consumers now see private brands as crucial in their shopping choices, with many favoring them for fresh bakery, dairy, and more. As private brands continue to thrive, there’s a growing opportunity for grocers to deepen customer loyalty and compete against major retailers. Learn more about the trend: https://lnkd.in/ebgFgpPW #HeritageGrocersGroup #Insights

Expanding into new product categories can be a real headache for grocery brands! From managing supply chains to understanding consumer preferences, the challenges are aplenty. This insight serves as a valuable reminder for industry players to approach expansion strategies with caution and thorough planning. Ready to tackle the challenge? Dive into the full article for expert insights and tips! #retail #storebrands #peergroups

From Walmart to Target and Kroger and beyond, major retailers are expanding their focus on #privatebrands with strategies that go beyond value. More of today's private brands focus on everything from flavor innovations and lifestyle-friendly products to revamping design and packaging and reaching younger customers where they live — which often means social media and platforms such as TikTok. Daymon's Michael Taylor and Jean Ryan share their perspectives on the latest trends in private brands — and what retailers need to know. https://lnkd.in/gpAQJXy4 #PrivateBrand #ConsumerTrends #Retail #PrivateLabel

Why Are Private Label Grocery Sales Booming Across Generations? #PrivateLabel #GrocerySales #ConsumerTrends #RetailGrowth #StoreBrands #MarketDemand #GroceryInnovation #BrandLoyalty #AffordableQuality #SalesIncrease