VWO’s Post

The biggest theme in #Cannes won't be #CreatorEconomy or even #AI. Atop the CMO agenda is the boom that is #RetailMediaNetworks. Which is why we talked with Doug Jossem, the Head of Food at Walmart Connect, in the run up to the biggest marketing event of the year. So let's 𝘳𝘰𝘭𝘭 𝘣𝘢𝘤𝘬 the curtain on the rise of RMNs in our latest episode, and the first to be presented by Leadfeeder! 🔊 𝐅𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/eXBE5pnr 𝐊𝐞𝐲 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🛒 𝘙𝘦𝘵𝘢𝘪𝘭 𝘔𝘦𝘥𝘪𝘢 𝘙𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Walmart's vision for future growth. 🚶♂️𝘋𝘰𝘶𝘨’𝘴 𝘞𝘢𝘭𝘮𝘢𝘳𝘵 𝘞𝘢𝘭𝘬𝘢𝘣𝘰𝘶𝘵𝘴: Why Doug strolls Walmart aisles weekly. 🧠 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯: Innovative in-store and digital strategies. 🤖 𝘈𝘐 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: The real potential of AI in retail. 🕵️ 𝘚𝘩𝘳𝘪𝘯𝘬𝘢𝘨𝘦: Has Doug ever stolen anything from a Walmart? 📚 𝘚𝘩𝘦𝘭𝘧-𝘩𝘦𝘭𝘱: Strategies for marketers and media executives. 📊 𝘋𝘢𝘵𝘢 𝘔𝘦𝘦𝘵𝘴 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺: Walmart’s balanced marketing approach. 👉 Don't miss Matt Wurst and Valerie Vespa as they take an aisle by aisle journey into retail media and more! And please support our partners and learn more about Leadfeeder! https://lnkd.in/em-hBmas They're offering extended free trials to Snarketing listeners!

It has been fun sharing my thoughts with you over the last few weeks via my bi-weekly newsletter, FLIGHTPATH. If you haven't already subscribed, please click on this link so you don't miss out: https://lnkd.in/eqskcWne #retailnews #leadership #tech #retailtechnology

Recently I had the pleasure to share a panel with some of Australia's leading minds in customer experience, #AI, psychosocial hazards and employee experience, with thanks to the wonderful team at MaxContact Australia. In it, we touched on many points, one of them being my hope for #ContactCentres around the world. The role of a support centre is vital to the customer journey and the public perception of any organisation. So then why do we treat it like an expense and not the investment it can be? I loved getting to bounce off Luke Jamieson, Simon Kriss, and Ryan McGrory, and being hosted by Elliot D.. Their insights and experiences in their fields are world class. Be sure to check out the video below and tell me if you agree with my sentiment or if you have other thoughts on the matter. It all starts with a discussion. ----------------------------------------------------------------------- If you would like to understand how you can transform your #callcenter into a destination and investment, rather than a leaky bucket, then get in touch. ----------------------------------------------------------------------- Aileen Day, CCXP 🤘 #Speaker #Podcast #CX #CEHX #DoingBusinessBetter #CustomerExperienceAmplified

Had the best time chatting with James Connell, Co-Founder and Chief Marketing Officer Carbon Balance Pte. Ltd. on the latest episode of The eCommerce Toolbox: Expert Perspectives 🎙️ We spoke at length about how eCommerce brands can strive to balance profitability and sustainability, how integrating AI into eCommerce could benefit the environment, and how Roots grew tremendously after the 2002 Winter Olympics. Tune in to catch our whole conversation: 👉 Apple: https://bit.ly/48uh5Jo 👉 Spotify: https://bit.ly/48sqjWK #ecommercepodcast #techpodcast #ecommercestrategy #ecommercegrowth #sustainability #ecommerceprofitability #artificialintelligence #environmentalsustainability

Listening to your customers, employees, and peers in the industry are some of the best ways to expand your mind and find solutions to your business problems. I recently relistened to this insightful interview from my podcast “The Customer Experience Makeover” with Jhumur Choudhury, CCXP, CAIP and wanted to share it with you. Check it out on Spotify and let me know what you think! The Link in the comments. #4xperience #voiceofthecustomer #customerexperience #artificialintelligence #podcastalert

"Loyalty is not about how often they purchase from you, but how they engage with you." 👇 Episode drop! 👀 Another great conversation on Connected Commerce, a podcast series by Concentrix. In this one, I sit down with our very own Jodi Rausch, who leads our Loyalty practice and we discuss the importance of loyalty in e-commerce businesses. We highlight that loyalty is not just a program or points, but it is how customers behave and engage with a brand. We emphasize the need to start with the customer at the center of everything and personalize the customer experience. We also discuss loyalty in the B2B space and how trust, quality, and customer service are key components of building brand loyalty. We provide examples of companies like Nike, Delta, and Sephora that are doing loyalty right. We also touch on the role of AI in loyalty programs and the importance of personalization. Key Takeaways: - Loyalty is not just a program or points, but it is how customers behave and engage with a brand. - Starting with the customer at the center and personalizing the customer experience are key to building loyalty. - Trust, quality, and customer service are important components of building brand loyalty. - Loyalty is also relevant in the B2B space, where companies aim to become trusted advisors to their corporate accounts. - AI plays a role in loyalty programs by enabling personalization and delivering personalized experiences in a convenient and relevant manner. It was lovely to have you on the show, Jodi Rausch - let's do it again soon! Thanks for the support Becky Montemayor (Williams) Ronette Chow Tamairah Boleyn Victoria Emry #commerce #adobe #concentrix #loyalty #b2b

How can fuel retailers foster loyalty in a sector where customers are mainly driven by prices?⛽ Join us as we unravel the secrets behind success in the loyalty game for fuel retailers and discover:   💙 Strategies to enhance customer experience in the fuel retail field. 💙 Insights into building a robust loyalty marketing strategy. 💙 Key elements of a successful loyalty program tailored for fuel retail.   Our "Loyalty is Easy" podcast is not just an exploration—it's an on-the-go experience designed to transform our customer loyalty articles into bite-sized insights. 🎧   Explore other episodes where we discuss topics like collecting and analyzing customer data, leveraging it for profits, and so much more. #Comarch #CustomerLoyalty #LoyaltyProgram #CX #LoyaltyisEasy #FuelRetail #FuelLoyalty

When it comes to willingness-to-pay is it only a yes/no question? No, definitely not. It is much more nuanced than that. In our latest Metric Minds episode, guest Priya Doty sheds light on a critical yet often overlooked aspect of market research: understanding the customer's willingness to pay. Priya explains why it's not enough to know if customers are interested; we need to gauge how they value your product in monetary terms. And also, where does your product stand in the customer’s priority stack Unlock Valuable Insights: For more insights like these, click the link in the first comment to watch the full episode with Priya Doty. #marketingleadership #digitalmarketing #aiformarketing

Want to turn data into great customer experiences? Hear from Brandon Kirk, VP of Client Solutions at Rogers Sports & Media, in the first episode of the “Experts of Experience” podcast. https://lnkd.in/gJyYUBDu

Helen Slaven and poq thank you all so much for having me on! I loved our conversation and good to have so many shared experiences working so closely with fashion/apparel retailers. Getting the foundations right first, good quality data to understand the "Why behind the Buy" and then everything is so much easier! Always important to understand why the integrity of the data really matters. And then how retailers can use their apps to drive up their CLTV - a much needed metric at the moment. #fashionai #productattribution #fashionmasters #retailtech #apprising #predictiveai