As the holiday season approaches, YouTube emerges as the ultimate hub for all your festive needs! Did you know that "gift" has consistently ranked among the top searched terms on YouTube for 5 years? Shoppers aren't just browsing; they're making discoveries. Over 90% have found new products and brands, proving that YouTube isn't just a platform—it's a launchpad for success! At VuePlanner, we understand the power of YouTube in shaping holiday trends. Our technology has curated thousands of monetizable, brand-suitable, and VuePlanner recommended videos, ensuring your ads reach the right audience. Check out our latest VueMetrics video discussing the holiday breakdown even further. #HolidayMarketing #YouTubeAds #FestiveSeasonSuccess #VueMetrics https://hubs.li/Q026zhgg0
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🚀 Exciting News Alert! Save the Date for the Next Debate 🗓️ 15th of February 🗓️ Mark your calendars, folks! 📅 The countdown begins for the much-anticipated showdown on the future of Programmatic. 🎯 In an ever-evolving digital landscape, where algorithms reign supreme, and data is king, the battle for dominance in Programmatic advertising is heating up like never before. Join us as industry leaders, innovators, and enthusiasts come together to delve into the crystal ball and predict the trajectory of Programmatic advertising half a decade from now. 🚀 From AI advancements to privacy concerns, we'll explore the trends, challenges, and opportunities shaping the Programmatic landscape of tomorrow. Get ready to gain invaluable insights, engage in thought-provoking discussions, and network with fellow professionals passionate about the future of advertising technology. Whether you're a seasoned expert or just dipping your toes into the Programmatic pool, this event promises to spark inspiration and ignite curiosity. Stay tuned for more details, including our esteemed panelists, agenda highlights, and how to secure your spot at the debate of the decade! 🌟 Book your ticket 👉 https://lnkd.in/ggiB5bBF #SaveTheDate #ProgrammaticFuture #Advertising #DigitalMarketing #Debate #IndustryInsights
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Match rates are the sneaky cause of a lot of our advertising problems. When you upload first-party data to a platform like Google, for example, the data sets won't always match. That causes low match rates, which hurts your ability to talk to the right audiences. Want to know more? Want to learn how to boost your match rates? Our latest Masterclass covers it all. Check it out here: https://lnkd.in/ee6PHT6E #fullthrottleai #matchrates #adtech #firstpartydata
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Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧 Get the whole conversation here - https://lnkd.in/esy2nuMD
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Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧 Get the whole conversation here - https://lnkd.in/esy2nuMD
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Contextual, contextual, contextual, LETS GO Dataseat (Now part of Verve Group)! Great webinar with David Philippson & Eric Seufert. Did I mention #contextual?
Dataseat (Now part of Verve Group) was built on the assumption that persistent identifiers will eventually disappear entirely from in-app advertising. Its platform replaces behavioral signals with contextual data to prepare for this future and creates custom algorithms for each advertiser that optimize within curated publisher lists. Watch the full video featuring Eric Seufert and Dataseat CEO Dave Phillipson: https://lnkd.in/gYheXZMH
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Granted it's relative to radio, but the data supports the notion that first party data provides a lift in ROI. There's an even greater lift when using cross-web clickstream data, exceeding 100%. For a deeper dive into the benefits of various types of consumer data, including cross-web clickstream data, the Consumer Data Types Cheat Sheet from VoxTrack.ai provides valuable insights. You can access it at https://lnkd.in/ee2Jmctp.
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Granted it's relative to radio, but the data supports the notion that first party data provides a lift in ROI. There's an even greater lift when using cross-web clickstream data, exceeding 100%. For a deeper dive into the benefits of various types of consumer data, including cross-web clickstream data, the Consumer Data Types Cheat Sheet from VoxTrack.ai provides valuable insights. You can access it at https://lnkd.in/eDWc2qVi.
Study Finds Added Benefits When Buyers Embrace First- And Third-Party Data. | insideradio.com
scoop.it
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The Corvidae team are at Programmatic Pioneers Summit this week, enjoying insightful and productive conversations with marketers keen to cut CPAs and drive up ROAS! Be sure to visit our booth to learn more about our AI-Powered attribution solution, allowing you to leave flawed cookie-based data a thing of the past! Our rather dashing team will be on hand to answer your questions and let you know more about what we do! #ProgrammaticPioneersSummit
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#TMRE23 is just around the corner, and I'm thrilled to be among some amazing speakers! In Denver, in just 2 weeks, I'll be speaking on "Capitalizing on Consumer Demand at the Micro Level." If you're curious about how tracking timely consumer insights at scale is connected to the success of the Temu shopping app (which is used by half of Americans), make sure to secure your slot! I'll be explaining how to implement consumer intelligence data at scale—how to track what consumers are searching for on Google and marketplaces, and, more importantly, how to interpret these searches within the context of the shopper journey and 'jobs to be done' theory. I personally believe adopting new methodologies in gathering consumer insights right now is just about to disrupt or be disrupted. See you in Denver! #ConsumerInsightsAtScale #ConsumerIntelligence #DemandAnalysis #Temu #NGM #Similarweb #bestdigitaldata
Marta Sulkiewicz - Similarweb | TMRE: The Market Research Event Speaker
informaconnect.com
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Driving growth through product leadership, digital transformation, strategic partnerships, and data productization
How are you validating the data you decision from? Check out my latest article that was just picked up by Cynopsis. MRI-Simmons
TV Advertising’s Data Revolution Is Here. Are You Ready? - Cynopsis Media
cynopsis.com
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