VuePlanner’s Post

🚀 Exciting News Alert! Save the Date for the Next Debate 🗓️ 15th of February 🗓️ Mark your calendars, folks! 📅 The countdown begins for the much-anticipated showdown on the future of Programmatic. 🎯 In an ever-evolving digital landscape, where algorithms reign supreme, and data is king, the battle for dominance in Programmatic advertising is heating up like never before. Join us as industry leaders, innovators, and enthusiasts come together to delve into the crystal ball and predict the trajectory of Programmatic advertising half a decade from now. 🚀 From AI advancements to privacy concerns, we'll explore the trends, challenges, and opportunities shaping the Programmatic landscape of tomorrow. Get ready to gain invaluable insights, engage in thought-provoking discussions, and network with fellow professionals passionate about the future of advertising technology. Whether you're a seasoned expert or just dipping your toes into the Programmatic pool, this event promises to spark inspiration and ignite curiosity. Stay tuned for more details, including our esteemed panelists, agenda highlights, and how to secure your spot at the debate of the decade! 🌟 Book your ticket 👉 https://lnkd.in/ggiB5bBF #SaveTheDate #ProgrammaticFuture #Advertising #DigitalMarketing #Debate #IndustryInsights

Match rates are the sneaky cause of a lot of our advertising problems. When you upload first-party data to a platform like Google, for example, the data sets won't always match. That causes low match rates, which hurts your ability to talk to the right audiences. Want to know more? Want to learn how to boost your match rates? Our latest Masterclass covers it all. Check it out here: https://lnkd.in/ee6PHT6E #fullthrottleai #matchrates #adtech #firstpartydata

Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧 Get the whole conversation here - https://lnkd.in/esy2nuMD

Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧 Get the whole conversation here - https://lnkd.in/esy2nuMD

Contextual, contextual, contextual, LETS GO Dataseat (Now part of Verve Group)! Great webinar with David Philippson & Eric Seufert. Did I mention #contextual?

Granted it's relative to radio, but the data supports the notion that first party data provides a lift in ROI. There's an even greater lift when using cross-web clickstream data, exceeding 100%. For a deeper dive into the benefits of various types of consumer data, including cross-web clickstream data, the Consumer Data Types Cheat Sheet from VoxTrack.ai provides valuable insights. You can access it at https://lnkd.in/ee2Jmctp.

Granted it's relative to radio, but the data supports the notion that first party data provides a lift in ROI. There's an even greater lift when using cross-web clickstream data, exceeding 100%. For a deeper dive into the benefits of various types of consumer data, including cross-web clickstream data, the Consumer Data Types Cheat Sheet from VoxTrack.ai provides valuable insights. You can access it at https://lnkd.in/eDWc2qVi.

The Corvidae team are at Programmatic Pioneers Summit this week, enjoying insightful and productive conversations with marketers keen to cut CPAs and drive up ROAS! Be sure to visit our booth to learn more about our AI-Powered attribution solution, allowing you to leave flawed cookie-based data a thing of the past! Our rather dashing team will be on hand to answer your questions and let you know more about what we do! #ProgrammaticPioneersSummit

#TMRE23 is just around the corner, and I'm thrilled to be among some amazing speakers! In Denver, in just 2 weeks, I'll be speaking on "Capitalizing on Consumer Demand at the Micro Level." If you're curious about how tracking timely consumer insights at scale is connected to the success of the Temu shopping app (which is used by half of Americans), make sure to secure your slot! I'll be explaining how to implement consumer intelligence data at scale—how to track what consumers are searching for on Google and marketplaces, and, more importantly, how to interpret these searches within the context of the shopper journey and 'jobs to be done' theory. I personally believe adopting new methodologies in gathering consumer insights right now is just about to disrupt or be disrupted. See you in Denver! #ConsumerInsightsAtScale #ConsumerIntelligence #DemandAnalysis #Temu #NGM #Similarweb #bestdigitaldata

How are you validating the data you decision from? Check out my latest article that was just picked up by Cynopsis. MRI-Simmons